Search Results for: Influencer marketing

Influencer Marketing - Why It Works! Influencer marketing has become a widely liked and well-used way to market your services and products. Which is not particularly strange as the results surpass traditional marketing by far. But why? At present, the majority of all consumers have greater confidence in influencers than they have in traditional advertising. According to Forbes, the figure is as high as 92%. The statistics that speak for influencer marketing benefits are extensive, which leads to the simple assumption that it is the most effective alternative. But, the interesting thing is perhaps rather to take a closer look at why influencer marketing works as well as it does. It's about human psychology The relationship created between an influencer and its followers has a high parasocial interaction. It is…

What Can You as a Customer Buy When it Comes to Influencer Marketing? A challenge we have discovered in many customers of influencer marketing is an uncertainty about what it means to buy. What services are included? And what do they include? Here we answer all thoughts about what you can buy within the framework of influencer marketing. Before we get into this topic, we want to add a little passage first. When you as a customer are to buy influencer marketing, the most important thing is that there is a thorough and approved agreement by both parties where all conditions and specified. An influencer must have clear knowledge of what is expected and a customer must not have any uncertainties about what is included in the agreement and what…

27 Influencer Marketing Terms You Should be Aware of! Digital marketing in general has many buzzwords, and new ones are constantly being added! Maybe you are already working with influencer marketing or are interested in getting started with it. In any case, it is a good foundation and security for you as a customer to keep track of the various KPIs and other influencer marketing terms. For us, it is important that our customers understand the entire process of influencer marketing, and that there are clear agreements that all parties understand and feel safe with. Therefore, we have developed a digital influencer marketing dictionary with the most relevant terms worth having close at hand! Influencer marketing terms 1. # Hashtag - Collected content under a so-called hashtag. Used to advantage…

Influencer Marketing - What do you Pay for? There is clearly some confusion about what you actually pay for when it comes to influencer marketing. A relatively common misconception is, for example, that you only pay for the reach that the influencer has in their various channels. That's not true. Here we explain what it is you actually pay for and get out of influencer marketing. The widespread spread Although range is of course important, because it really is, the spread of an influencer is greater than that. Just talking about range is a simplification of it all. Reach is more appropriate to talk about when it comes to traditional advertising, but when it comes to an influencer's reach and spread, it's more complex. As we talked about in previous…

Influencer Marketing Follow-up & Evaluation of Results When campaigns have gone live and are completed, it's time to evaluate - a proper Influencer marketing follow-up helps you create cost-effective results, which provide value for the target group. They are not completed when they are rolling, but that is when the follow-up and evaluation work starts. And this can be done in many different ways. How you measure and follow up the campaign depends entirely on what goals you have. Here we will go through KPIs for some common goals when it comes to evaluating influencer marketing campaigns. Common goals and follow-up for influencer marketing Commitment By measuring commitment, you see if the target group has interacted with the campaign. Commitment is valuable and popular to measure and follow up for…

7 Influencer Marketing Trends - Do You Know? Trends are something that has not always sounded good to everyone's ears. However, we believe that there is great reason to keep track of trends because they usually serve as indicators of major movements in the present. Here we list the 7 biggest trends in influencer marketing this year! Influencer marketing is without a doubt here to stay. But, like all other phenomena in our society, it is changing and the industry is constantly evolving. New trends are emerging rapidly. Therefore, it is important to keep up and from time to time update on what is happening right now. 1. Influencer marketing trends means sewing together marketing strategies We have previously seen how a division has taken place between different strategies for…

Commitment and Influencer Marketing - How it works! Commitment is a word that is used very frequently in the subject of influencer marketing. The only question is - how do you measure it and what does it really mean? As previously mentioned in our articles, there are a variety of ways to measure an influencer marketing campaign. You can measure everything from brand awareness and impressions to completed purchases. Measuring engagement has become increasingly popular, even though it may not be as easy to do as you think… How to measure commitment? When you measure engagement, you basically measure all activity around a post in a specific channel. In different channels, people usually talk about a so-called degree of commitment. It is a number that is usually stated in a…

How to Build Long-term Relationships Through Influencer Marketing Marketing your brand or service through influencer marketing has, is and will long be a very good and long-term marketing method. Is it as simple as it sounds? To just get in touch with an influencer and let him act as a media house. The answer is both yes and no. An influencer is something much bigger than a media house. It is a human being and everyone knows that with and to human beings you have a relationship. It is precisely the relationship that the target group (consumers) have to the influencer that is important in this context. You as a brand or service will most likely sell more or reach other stated goals faster with the help of an influencer…

Influencer Marketing Instagram - How to Maximize the Effect in 5 Steps! Today, it is almost more the rule than the exception that part of a company's marketing budget goes to Influencer marketing, and often via channels such as Instagram. And it's not so strange, the influencer has often spent several years building up his trust capital. Of course you want to take part in that. Right now, it is perhaps Instagram that is the most relevant platform when it comes to influencer marketing. Gone are the days when influencers were content with free products for a fee. Bianca Ingrosso has said that she charges up to SEK 200,000 for a single sponsored post on Instagram! So how do you get the most out of your money? 1. Find the…