En Guide till Influencers på Sociala Medier

Så vad är en influencer, egentligen? Uppenbart är det någon som har inflytande. Men det stämmer inte riktigt med dagens användning. Influencer-kulturen, som vi känner den idag, är otydligt bunden till konsumentism och teknikens uppgång. Termen är kortfattad för någon (eller något) med kraften att påverka köpvanor eller kvantifierbara handlingar från andra genom att ladda […]

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Why You Should Work with Micro-Influencers?

In recent years, micro-influencers have become more and more popular and we see no evidence that this trend would stagnate or reverse. In fact, we have never seen so many smaller social media accounts used to promote and market products for large companies. Despite this change in the industry, many still do not really know […]

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How Influencer Marketing can Increase Your Sales

Most marketers today are familiar with the concept of influencer marketing – a marketing strategy used to reach out to the company’s customers through a number of individuals, such as consultants, bloggers or industry analysts who influence your consumers’ purchasing decisions. In fact, a recent study, in which marketers from several different industries participated, showed […]

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5 Reasons Why You Should use Influencer Marketing

Collaborating with influential people on social media is a popular method for companies that want to establish a deeper relationship with their target audience. Event Effect lists five tips on how to find the right partnerships for your conference. Influencer Marketing has recently become a major concept in marketing and surveys show that eight out […]

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How to Choose the Right Influencers

Choosing the right influencers for your campaigns can be difficult, and is often considered a jungle. However, it does not have to be as difficult as you think it can be, it is enough to first decide what you are looking for and who you want to reach. Feel free to follow this guide to […]

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Why is Influencer Marketing Important?

It is no news that we are bombarded daily with thousands of advertisements and advertisements where companies want us to buy their services and products. To get away, we mark the mailbox with “No advertising please!”, We install adblockers and we change channels or pick up our phone when it is advertising break on TV. […]

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