Så vad är en influencer, egentligen? Uppenbart är det någon som har inflytande. Men det stämmer inte riktigt med dagens användning. Influencer-kulturen, som vi känner den idag, är otydligt bunden till konsumentism och teknikens uppgång. Termen är kortfattad för någon (eller något) med kraften att påverka köpvanor eller kvantifierbara handlingar från andra genom att ladda […]
In recent years, micro-influencers have become more and more popular and we see no evidence that this trend would stagnate or reverse. In fact, we have never seen so many smaller social media accounts used to promote and market products for large companies. Despite this change in the industry, many still do not really know […]
Is the TV, radio and magazines time over? Well, maybe not. But if you want to be seen now, you have to find ways to differentiate yourself from the crowd. Influencer Marketing – Some of the benefits Credibility If you read an advertisement in the newspaper, hear an advertising message on the radio, or see […]
Most marketers today are familiar with the concept of influencer marketing – a marketing strategy used to reach out to the company’s customers through a number of individuals, such as consultants, bloggers or industry analysts who influence your consumers’ purchasing decisions. In fact, a recent study, in which marketers from several different industries participated, showed […]
Collaborating with influential people on social media is a popular method for companies that want to establish a deeper relationship with their target audience. Event Effect lists five tips on how to find the right partnerships for your conference. Influencer Marketing has recently become a major concept in marketing and surveys show that eight out […]
Choosing the right influencers for your campaigns can be difficult, and is often considered a jungle. However, it does not have to be as difficult as you think it can be, it is enough to first decide what you are looking for and who you want to reach. Feel free to follow this guide to […]
It is no news that we are bombarded daily with thousands of advertisements and advertisements where companies want us to buy their services and products. To get away, we mark the mailbox with “No advertising please!”, We install adblockers and we change channels or pick up our phone when it is advertising break on TV. […]
It is important to have a clear goal with what you want to achieve when it comes to influencer marketing. A common mistake many people make is choosing influencers based solely on the size of the profile. The first question you as a company should ask yourself is whether the campaign should only run for […]
A big problem with Instagram is that you have to rely on their data to evaluate the collaboration with influencers. Because of this, several people and companies have developed their own analytics tools for Instagram, so you can measure the effect with their influencer collaborations. Instagram has the Instagram Insights feature, but they have limited […]
Social media has become the new main medium for marketing. Larger reach than TV and outdoors, more dot-proof than addressed direct advertising, ridiculously more opportunities to test, measure and analyze than print and more engaging and democratic than all other media channels together. Facebook has grown into a global media monster who eats traditional media […]
