Its popularity has increased dramatically over the years and more brands have incorporated this marketing tactic into their marketing strategy.
There is no question that it has grown in popularity as studies have shown that it is now one of the most effective and powerful ways for brands to reach their target audience. An important reason to this is because ad-blocking is getting more common among website visitors. Reports have also been made about people becoming “ad-blind” which means they can’t recall any of the ads they’ve just seen, just seconds before.
To help you make strategic decisions about how you work with influencer marketing, I’ve added this helpful infographic that brings up significant trends, insights, and statistics for influencer marketing.
Influencer Marketing Interest Increased More Than 90X Since 2013
In 2013, the searches for “influencer marketing” on Google averaged less than 50 monthly searches.
Today, the keyword “influencer marketing” is searched around 4,400 times on average each month.
The incredible growth of influencer marketing both have brands to thank, such as LG, Samsung, Coachella, Mercedes, Target, Colgate and social media influencers who have shown the marketing source to be such an incredibly effective marketing tool.
Important to know is that earned media value has increased dramatically since last year.
The highest ROI in earned media value for brands using influencer marketing has been reported to be $14.29 for every $1 spent which is just mind-blowing.
More marketers are utilizing influencer marketing.
Statistics have shown that almost 85% of marketers are expecting to launch at least one influencer marketing campaign within the next 12 months.
Marketers are also very satisfied with the results influencer marketing is generating. In fact, 80% Of Marketers are saying that they find Influencer Marketing Campaigns Effective for driving both engagement and awareness.
We are also seeing (and can expect) an increase of influencer marketing budgets in the future.
Since marketers are tending to shift from TV to digital and social media marketing, the influencer marketing budgets will increase. In fact, 60% of marketers say they plan on increasing their influencer marketing budgets in 2016.
The goal with an effective marketing is to reach the audience where they spend their time the most.
Influencer marketing is perfect if you want to do just that. The Average Person Spends 1 Hour 40 Minutes On Social Media Each Day so just imagine the potential you have of making an impact.
The Telegraph is also reporting that the average person has at least 5 social media accounts and spends around 20 minutes a day on each platform.
Ad blocking will increase. In 2016, 70 Million Americans were using Ad Blockers. This is a 34% Increase From 2015.
On top of that, nearly 70% Of Millennials Use Ad Blockers today. This means that brands need new ways of reaching their target audience and influencer marketing is one.
In this infograpghic, you can learn about the top influencer marketing statistics.