Affiliate marketing has become a popular way for bloggers and website owners to monetize their content. By partnering with affiliate networks and promoting products to their audience, bloggers and website owners can earn a commission on any sales that result from their promotions. However, managing and inserting affiliate links into posts and pages can be time-consuming and challenging, especially as the number of links and promotions grows.
That’s where Lasso comes in. Lasso is a popular affiliate marketing plugin designed specifically for WordPress users. With Lasso, bloggers and website owners can search for affiliate products from multiple networks, create custom link displays that match their website’s branding, and track clicks and conversions. By streamlining the process of adding and managing affiliate links, Lasso allows users to focus on creating valuable content and growing their audience.
In this review, we’ll evaluate Lasso’s key features, user interface and usability, reporting and analytics capabilities, integration and compatibility with other tools and services, pricing and value, and user reviews and feedback. We’ll provide a comprehensive overview of the plugin’s strengths and weaknesses, and offer recommendations for who might benefit most from using it.
Key Features of Lasso
Lasso offers several key features that make it a popular affiliate marketing plugin for WordPress users. These features include:
Affiliate Product Search
Lasso’s product search tool allows users to find affiliate products from multiple networks, including Amazon Associates, ShareASale, Commission Junction, and more. Users can search by keyword, category, network, or other criteria to find relevant products to promote on their website.
Custom Link Displays
Lasso’s drag-and-drop interface makes it easy to create custom link displays that match a user’s website branding. Users can choose from various display options, such as buttons, text links, images, or product boxes, and customize the colors, fonts, and sizes to fit their website’s design.
Click Tracking and Analytics
Lasso provides detailed reporting and analytics that allow users to track clicks, conversions, and revenue from their affiliate links. Users can view their click and conversion rates by product, network, or website page, and use this data to optimize their affiliate marketing strategy and identify top-performing products.
Link Management
Lasso offers a simple link management tool that allows users to organize and categorize their affiliate links. Users can easily add, edit, and delete links from their dashboard, and even update all links on a page or post with a single click.
Affiliate Disclosure
Lasso includes built-in affiliate disclosure features that help users comply with FTC guidelines. Users can add a disclosure message to all their affiliate links or create custom messages that appear on specific posts or pages.
Overall, Lasso’s key features make it a user-friendly and efficient tool for WordPress users who want to monetize their content through affiliate marketing. By simplifying the process of adding and managing affiliate links, Lasso allows users to focus on creating valuable content and growing their audience.
User Interface and Usability
One of the most important factors in choosing an affiliate marketing plugin is its user interface and usability. Lasso’s user interface is intuitive, easy to use, and customizable, making it a popular choice among WordPress users.
Lasso’s dashboard is well-organized and provides quick access to all of the plugin’s key features. Users can easily search for affiliate products, create custom link displays, manage their links, and track their performance. The drag-and-drop interface for creating custom link displays is especially user-friendly, as users can quickly customize their link displays to match their website’s design without any coding knowledge.
Lasso also offers several customization options, allowing users to tailor the plugin to their needs. Users can choose from various link display styles, colors, fonts, and sizes to create a custom look and feel that matches their website’s branding. They can also customize the affiliate disclosure message to comply with FTC guidelines and avoid any legal issues.
One potential drawback of Lasso’s user interface is that some features, such as the link management tool, can be difficult to find at first glance. Users may need to explore the dashboard and navigate through the plugin’s menus to find certain features. However, once users become familiar with the layout and organization of the dashboard, this becomes less of an issue.
Lasso’s user interface and usability make it a user-friendly and efficient tool for WordPress users who want to monetize their content through affiliate marketing. The plugin’s intuitive design and customization options allow users to create custom link displays and track their performance with ease.
Reporting and Analytics
Lasso offers robust reporting and analytics features that allow users to track the performance of their affiliate links and optimize their affiliate marketing strategy.
Users can view detailed reports that show the number of clicks, conversions, and revenue generated by their affiliate links. They can also track their click and conversion rates by product, network, or website page, which allows them to identify top-performing products and optimize their promotions for maximum revenue.
Lasso’s reporting and analytics features are presented in a clear and easy-to-understand format, making it easy for users to identify trends and take action. Users can also set up custom reports to track specific metrics or view performance data over a specific time period.
One unique feature of Lasso’s reporting and analytics is its integration with Google Analytics. Users can track their affiliate link performance alongside their website’s overall traffic and engagement metrics, providing a comprehensive view of their website’s performance.
Lasso’s reporting and analytics features provide users with valuable insights into the performance of their affiliate marketing efforts. By using these insights to optimize their promotions and identify top-performing products, users can maximize their revenue and grow their affiliate marketing business.
Integration and Compatibility
Lasso is designed to seamlessly integrate with WordPress, making it easy for users to add and manage affiliate links on their website.
Lasso is compatible with the latest version of WordPress and can be installed like any other plugin. Once installed, users can access Lasso’s features through the WordPress dashboard.
Lasso is also compatible with multiple affiliate networks, including Amazon Associates, ShareASale, Commission Junction, and more. This allows users to search for and promote affiliate products from multiple networks without having to use multiple tools or plugins.
In addition, Lasso offers integration with Google Analytics, allowing users to track their affiliate link performance alongside their website’s overall traffic and engagement metrics. This integration provides users with a comprehensive view of their website’s performance, making it easier to identify trends and optimize their promotions.
One potential drawback of Lasso’s integration and compatibility is that it may not be compatible with all WordPress themes and plugins. Some users have reported issues with Lasso’s link display styles not working properly with certain themes or page builders. However, the Lasso support team is responsive and works to resolve compatibility issues as quickly as possible.
Pros and Cons
Like any affiliate marketing plugin, Lasso has both pros and cons that users should consider before deciding to use it.
Pros:
- Customizable link displays: Lasso’s drag-and-drop link display builder allows users to create custom link displays that match their website’s design, making it easier to promote affiliate products without compromising the website’s overall look and feel.
- Robust reporting and analytics: Lasso’s reporting and analytics features provide users with valuable insights into the performance of their affiliate marketing efforts, allowing them to optimize their promotions and maximize revenue.
- Easy integration with WordPress: Lasso is designed to integrate seamlessly with WordPress, making it easy for users to install and manage affiliate links on their website.
- Multiple affiliate network compatibility: Lasso is compatible with multiple affiliate networks, allowing users to promote affiliate products from different networks without having to use multiple tools or plugins.
- User-friendly interface: Lasso’s intuitive and easy-to-use dashboard makes it easy for users to find and use its key features, even if they are new to affiliate marketing.
Cons:
- Limited support for non-US affiliate networks: While Lasso is compatible with multiple affiliate networks, it may not work with all non-US networks, which can limit its usefulness for international users.
- Limited support for non-Amazon affiliate products: Lasso is designed primarily for Amazon Associates users, which can limit its usefulness for users who promote affiliate products from other networks.
- Link display compatibility issues: Some users have reported compatibility issues with Lasso’s link display styles not working properly with certain WordPress themes or page builders.
- No free trial: Lasso does not offer a free trial, which can make it harder for users to evaluate the plugin’s suitability for their needs before committing to a subscription.
User Reviews and Feedback
User reviews and feedback are an important factor to consider when evaluating any plugin, and Lasso is no exception.
Overall, user reviews of Lasso are generally positive, with many users praising the plugin’s ease of use, customization options, and reporting features. Users also appreciate Lasso’s integration with multiple affiliate networks, which allows them to promote products from different networks without having to use multiple tools or plugins.
Some users have noted that Lasso’s link display styles may not work properly with certain WordPress themes or page builders, which can be a drawback for users who want more control over the look and feel of their affiliate links. Additionally, some users have noted that Lasso’s pricing may be a bit high compared to other affiliate marketing plugins on the market.
One common theme in user reviews of Lasso is the responsiveness and helpfulness of the Lasso support team. Many users have noted that the support team is quick to respond to inquiries and provides helpful guidance when troubleshooting issues.
Overall, user reviews and feedback suggest that Lasso is a solid choice for affiliate marketers who want a user-friendly and efficient solution for managing affiliate links on their WordPress website. While there are some limitations and drawbacks to consider, the positive reviews and satisfied users indicate that Lasso is a plugin worth considering for those in the affiliate marketing space.
Lasso pricing
Lasso is a powerful affiliate marketing plugin for WordPress that offers three pricing plans to suit the needs of different users: Essential, Advanced, and Portfolio. Each plan comes with a different set of features and capabilities, allowing users to choose the plan that best fits their needs and budget.
Essential Plan
The Essential Plan is priced at $39 per month and is designed for individual users or small businesses that manage a single website. Key features of the Essential Plan include:
- Conversion-optimized displays that help maximize clicks and conversions
- Easy monitoring and management of affiliate links, making it simple to find and track links throughout your site
- Product data from supported brands, which can be used to easily add affiliate products to your site
Advanced Plan
The Advanced Plan is priced at $99 per month and is designed for users who manage multiple websites. This plan includes everything in the Essential Plan, plus:
- Support for up to three websites, making it ideal for users who have more than one site
- Free staging site licenses, allowing users to test new features and updates without affecting their live site
- Early access to new features, giving users a first look at new tools and capabilities before they are released to the public
Portfolio Plan
The Portfolio Plan is priced at $299 per month and is designed for larger businesses or agencies that manage multiple websites. This plan includes everything in the Advanced Plan, plus:
- Support for up to 10 websites, making it ideal for businesses that manage a larger number of sites
- Custom features and integrations, allowing users to tailor the plugin to meet their specific needs and requirements
In addition to these pricing plans, Lasso also offers a 14-day money-back guarantee for users who want to try the plugin before committing to a subscription.
Overall, Lasso’s pricing is competitive with other affiliate marketing plugins on the market, and the different pricing tiers make it easy for users to choose the plan that best fits their needs and budget. While some users may find the pricing a bit high compared to other options, the robust features, ease of use, and responsive support team make Lasso a solid choice for those in the affiliate marketing space.
Conclusion
In conclusion, Lasso is a versatile and user-friendly affiliate marketing plugin for WordPress that offers customizable link displays, robust reporting and analytics, and integration with multiple affiliate networks. While there are some limitations to consider, including its limited support for non-US affiliate networks and non-Amazon affiliate products, Lasso’s positive user reviews and feedback indicate that it is a solid choice for affiliate marketers.
Based on our review, we recommend Lasso for affiliate marketers who are looking for a plugin that is easy to use, provides valuable insights into their affiliate marketing efforts, and offers customization options for link displays. While there are other affiliate marketing plugins available, Lasso’s ease of use, responsive support team, and compatibility with multiple affiliate networks make it a strong contender in the market.
However, users should also consider their specific needs and goals when choosing an affiliate marketing plugin. For example, if they primarily promote non-Amazon products or work with non-US affiliate networks, Lasso’s limitations in these areas may be a drawback. Additionally, users who want more control over the look and feel of their affiliate links may want to consider other plugins that offer more customization options.
Overall, Lasso is a solid choice for affiliate marketers who want an easy-to-use and efficient solution for managing affiliate links on their WordPress website. We recommend that users evaluate their specific needs and goals before committing to a subscription, and take advantage of Lasso’s 14-day money-back guarantee to ensure that it meets their expectations.
