Rewardful Review – Affiliate & Referral Software Tool

Rewardful is a subscription-based affiliate and referral marketing platform that enables businesses to create, manage and track their own affiliate or referral programs. The platform offers a range of features and tools that allow businesses to customize referral links, track conversions, and reward affiliates for successful referrals. Founded in 2017, Rewardful has quickly become a popular choice for businesses looking to establish an affiliate or referral marketing program.

Affiliate and referral marketing are effective strategies for businesses looking to increase their customer base, drive traffic to their website, and boost sales. By leveraging the power of word-of-mouth advertising, businesses can tap into the networks of their satisfied customers or affiliates, who can promote their products or services to their own audiences. Affiliate and referral marketing can help businesses expand their reach and improve their reputation, while providing a low-cost marketing channel that can deliver high returns.

The purpose of this review is to provide a detailed analysis of Rewardful, including its features, ease of use, customer support, pros and cons, and overall value for businesses. By examining these factors, we aim to help businesses make informed decisions about whether Rewardful is the right affiliate and referral marketing platform for their needs.

What is Rewardful?

Rewardful is a rewards program that allows you to earn points for the things you already do online. You can use these points to get cash back on your purchases, gift cards and more.

Rewardful has two main features:

It integrates with over 1,000+ websites and apps (such as Amazon, Ebay and Uber) so that when you shop there or book rides through them, Rewardful will automatically track your activity and give you credit for it in the form of points. These points can then be redeemed for cash back or gift cards at participating retailers such as Target & Walmart.

The second feature is called “My Rewards” which allows users to track their progress towards earning rewards by checking out their account dashboard where they’ll see what they have earned so far today/this week/this month etc., along with how much longer until their next reward becomes available (if applicable).

How to Get Started with Rewardful

To get started with Rewardful, you’ll need to create an account. Once you’ve done that, it’s time to set up the referral program. You can do this by clicking on “Add Referral Program” in your dashboard and then selecting one of three options:

  • Create a new referral program
  • Join an existing one
  • Copy another user’s referral code

Ease of Use

Rewardful is designed to be easy to use and simple to set up, even for businesses with limited technical knowledge. The platform provides a user-friendly interface with clear navigation and easy-to-follow instructions for setting up a referral program.

The initial setup process involves connecting Rewardful to your e-commerce platform, such as Shopify, Stripe, or PayPal. This is typically a straightforward process, and the platform provides clear instructions to guide you through the process. Once connected, Rewardful automatically tracks referrals and payouts through your e-commerce platform, simplifying the tracking process.

Once the platform is set up, creating and managing your referral program is a breeze. The dashboard provides an overview of your referral program’s performance, including metrics like the number of referrals and payouts made. The platform allows you to customize the referral program’s structure and rewards, making it easy to incentivize customers to refer more people to your business.

Rewardful also provides clear documentation and resources to help you troubleshoot any issues or answer any questions you may have. If you encounter any challenges or limitations in setting up or using the platform, you can reach out to Rewardful’s customer support team through live chat or email.

All in all, Rewardful is an easy-to-use platform that simplifies the process of setting up and managing a referral program. Even businesses with limited technical knowledge should find the platform easy to navigate and use, thanks to its user-friendly interface and clear documentation.

Integration with E-commerce Platforms

One of the main benefits of Rewardful is its seamless integration with popular e-commerce platforms, including Shopify, Stripe, and PayPal. This integration simplifies the process of tracking referrals and payouts, as all data is automatically synced and updated in real-time. The software also offers integrations with a number of popular marketing and analytics tools, including Google Analytics and Mailchimp.

The integration process is typically straightforward and involves connecting Rewardful to your e-commerce platform using the provided instructions. Once connected, Rewardful can track all referrals and purchases made through your e-commerce platform, making it easy to track referral performance and payouts.

The platform also provides tools for customizing your referral program’s structure and payouts based on the specific e-commerce platform you use. For example, you can set up specific referral links for each product in your Shopify store, or use Stripe’s API to create custom referral links that track specific events or purchases.

In addition to these integrations, Rewardful also provides an API that businesses can use to integrate with other e-commerce platforms or custom-built solutions. This API allows businesses to create custom integrations that meet their specific needs, making it a versatile option for businesses of all sizes and industries.

Overall, Rewardful’s integration with popular e-commerce platforms is a standout feature that makes it a powerful tool for businesses looking to launch or grow their referral program. The platform’s ability to automatically track referrals and payouts through e-commerce platforms simplifies the tracking process and provides valuable insights into referral program performance.


The pricing for Rewardful is a bit different from other platforms. Instead of paying per transaction, you will be charged a flat monthly fee for the service – at least if you don’t choose the basic plan. This means that you can use the app as much or as little as you want without having to worry about additional costs.

There are also discounts available for annual plans, but these aren’t very significant unless you plan on being a heavy user of the platform (more than 100 transactions per month). If this sounds like something that could be useful for your business, then it might be worth taking advantage of one of these plans so that it’s not costing too much each month!

If at any point during your trial period with Rewardful- or even after signing up- you decide that this isn’t going to work out after all, there’s no need to worry: they offer an unconditional 30-day money back guarantee!

The software offers four pricing plans to meet the needs of businesses of all sizes. Here’s a detailed breakdown of Rewardful’s pricing plans:

Try it free for 14 days

Rewardful offers a 14-day free trial for all its plans. This allows users to test the software before committing to a paid plan.

Performance Plan

The Performance Plan is priced at $29 per month, along with a 9% transaction fee. This plan offers unlimited revenue from affiliates, unlimited affiliates, unlimited visitors, all integrations, REST API access, Single Sign-On (SSO), PayPal Mass Payouts, Wise Bulk Payouts, and chat and email support.

Starter Plan

The Starter Plan is priced at $49 per month, with 0% transaction fees. This plan offers up to $5,000 per month from affiliates, unlimited affiliates, unlimited visitors, all integrations, REST API access, Single Sign-On (SSO), PayPal Mass Payouts, Wise Bulk Payouts, and chat and email support.

Growth Plan

The Growth Plan is priced at $99 per month, with 0% transaction fees. This plan offers up to $15,000 per month from affiliates, unlimited affiliates, unlimited visitors, all integrations, REST API access, Single Sign-On (SSO), PayPal Mass Payouts, Wise Bulk Payouts, chat and email support, unlimited campaigns, a branded affiliate portal, a custom domain, unlimited team members, multiple currencies, double-sided incentives, private invite-only campaigns, custom rewards, and custom scripts.

Enterprise Plan

The Enterprise Plan is priced at $299 per month, with 0% transaction fees. This plan offers unlimited revenue from affiliates, unlimited affiliates, unlimited visitors, all integrations, REST API access, Single Sign-On (SSO), PayPal Mass Payouts, Wise Bulk Payouts, chat, email, and phone support, unlimited campaigns, a branded affiliate portal, a custom domain, unlimited team members, multiple currencies, double-sided incentives, private invite-only campaigns, custom rewards, custom scripts, and a custom agreement.

Alternatives to Rewardful

If you’re looking for an alternative to Rewardful, here are some options:

  • ReferralCandy. This is one of the most popular referral program management tools on the market. It allows you to set up a rewards program, track referrals and analyze data in real-time. You can also use it to send out automated emails to customers who refer new customers (or even employees).
  • Ambassador. This software has an easy-to-use interface that lets you create your own custom loyalty programs with just a few clicks of your mouse button. It integrates with Shopify and other ecommerce platforms so that users can earn points towards rewards automatically when they make purchases on those sites using their Ambassador account credentials–no need for manual inputting!
  • Referral Rock is another great option if you want something simpler than Rewardful but still want some flexibility when it comes down to choosing what kind of rewards are offered as part of your referral program (they have over 100 different types).

Functions & features

Rewardful is a referral program software that provides businesses with a range of features to help them set up and manage their affiliate programs. Some of the key features of Rewardful include:

  • Tracking Referrals: Rewardful allows businesses to track referrals made by their affiliates. It provides businesses with real-time tracking of referrals, so they can keep up-to-date with their program’s performance. This feature is beneficial as it helps businesses to measure the effectiveness of their referral program and make necessary adjustments.
  • Setting up Rewards and Incentives: Rewardful enables businesses to set up rewards and incentives for their affiliates. These rewards can be customized to suit the business’s needs and may include cash payouts, discounts, or other incentives. This feature helps businesses to motivate their affiliates to promote their products or services.
  • Automating Reward Payments: Rewardful automates reward payments to affiliates, ensuring that they receive their rewards in a timely and accurate manner. This feature saves businesses time and effort, as they do not have to manually process payouts.


Rewardful’s dashboard is clean and user-friendly, providing businesses with a quick and easy way to view their referral program data. The dashboard provides a summary of important metrics such as referral conversions, revenue generated, and the number of rewards issued.

Campaign Management

Rewardful’s campaign management tools make it easy for businesses to create and manage their referral campaigns. The software offers a variety of customizable options, including the ability to set rewards for both the referrer and the referred customer, as well as the ability to set specific referral targets.

Rewardful also integrates with popular e-commerce platforms like Shopify, WooCommerce, and Stripe. This integration makes it easy for businesses to set up their affiliate program on these platforms and provides a seamless experience for their affiliates. This feature is beneficial as it helps businesses to expand their reach and make their affiliate program more accessible to their target audience.

Reporting and Analytics

Rewardful provides detailed reporting and analytics, enabling businesses to track the effectiveness of their referral program. The software offers a variety of data points, including referral sources, conversion rates, and revenue generated. Businesses can also create custom reports and track specific metrics to gain insight into their referral program’s performance.

This feature provides businesses with valuable insights into the performance of their program and which rewards and incentives are most effective. It helps businesses to identify areas that need improvement and make adjustments accordingly.

Customer Support

Rewardful’s customer support offerings are extensive and varied, ensuring that businesses utilizing their referral program have access to prompt and effective assistance whenever necessary. The company offers multiple support channels, including email support, a dedicated support portal, and a knowledge base that includes a wealth of information on best practices for optimizing referral programs.

Response times for Rewardful’s customer support are generally quick, with many customers reporting receiving helpful responses within a matter of hours. The company also offers a premium support plan that includes even faster response times and more personalized support.

In addition to their customer support offerings, Rewardful provides a number of additional resources and materials to help businesses optimize their referral program. These include detailed guides on topics such as setting up referral campaigns, creating effective referral messaging, and analyzing referral program data. The company also provides access to a referral marketing expert who can provide personalized advice and guidance on how to maximize the effectiveness of a referral program.

Overall, Rewardful’s customer support offerings and additional resources are top-notch, providing businesses with all the tools they need to create and manage a successful referral program. Whether businesses are just getting started with their referral program or are looking to improve an existing program, Rewardful is a great choice for those seeking expert guidance and support.

Pros and cons


  1. Easy to set up and use: Rewardful has a user-friendly interface that makes it easy for anyone to set up a referral or affiliate program for their business.
  2. Integrations: Rewardful offers integrations with popular e-commerce platforms like Shopify, WooCommerce, and BigCommerce, making it easy to use with existing online stores.
  3. Customizable: Users can customize the look and feel of their referral program to match their brand and business needs.
  4. Robust analytics: Rewardful provides detailed analytics and reports that allow users to track the performance of their referral program and optimize it for better results.
  5. Flexibility in commission structures: Rewardful allows users to set up commission structures that fit their business needs, whether it’s a flat rate, percentage-based, or tiered structure.


  1. Limited integrations: While Rewardful offers integrations with popular e-commerce platforms, it may not be compatible with every platform, which can limit its usefulness for some businesses.
  2. Price: Rewardful’s pricing plans may be expensive for small businesses or those just starting with referral marketing.
  3. Limited features: Rewardful may not have as many features as other referral marketing tools, such as social media sharing or email marketing integration.
  4. Limited customer support: Customer support may not be available 24/7, and some users have reported slow response times from the support team.
  5. Limited referral tracking: Rewardful does not offer advanced referral tracking options, such as tracking referrals by specific channels or tracking referrals that occur offline.

Overall, Rewardful is a great option for businesses looking to set up a referral or affiliate program, especially for those using popular e-commerce platforms like Shopify or WooCommerce. However, it may not be the best fit for businesses with more complex referral marketing needs or those using less common e-commerce platforms.

Frequently asked questions

How does Rewardful work?

Rewardful is a platform that allows businesses to create and manage affiliate programs. Affiliate programs are marketing initiatives in which businesses pay individuals or other businesses (affiliates) a commission for promoting their products or services and driving sales.

Here is how Rewardful works:

  1. Sign up: Businesses sign up for Rewardful and create an account. They provide information such as their company name, website, and payment information.
  2. Create a campaign: Once signed up, businesses create an affiliate campaign. They set the commission rate, payment frequency, and any other rules for their program.
  3. Invite affiliates: Businesses invite affiliates to join their program by providing a link or sharing an invitation code. Affiliates can be anyone with an audience or network that might be interested in the business’s products or services.
  4. Track referrals: Rewardful tracks the referrals made by affiliates using a unique referral link or code. When someone clicks on the link and makes a purchase, Rewardful records the referral and attributes it to the affiliate who referred the customer.
  5. Pay commissions: At the end of the payment period (weekly, monthly, etc.), Rewardful calculates the commission owed to each affiliate based on the sales they generated. The business then pays the commission to the affiliates using the payment information provided during signup.
  6. Monitor results: Businesses can monitor the performance of their affiliate program on the Rewardful dashboard. They can see how many referrals each affiliate generated, how much commission they earned, and other data to help optimize their program.

Does Rewardful have a free plan?

No, but they do offer an affordable option that won’t break the bank if you’re just looking for basic features and functionality. They also have a 14 day free trial. If you need more advanced features and want to be able to track more than one user’s progress at once (e.g., multiple employees), then this might be worth considering as an alternative option in addition to our top pick above

How do I add rewardful to Stripe?

To add Rewardful to Stripe, you can follow these steps:

  1. Sign up for a Rewardful account: If you haven’t already, create an account with Rewardful.
  2. Connect to Stripe: Once you’re logged into Rewardful, go to the Integrations page and click on the Connect button next to the Stripe logo. You’ll be prompted to enter your Stripe API key to connect your Stripe account to Rewardful.
  3. Set up payouts: After connecting your Stripe account, you’ll need to set up your payouts. To do this, go to the Payouts page in your Rewardful account, and select “Stripe” as your payout provider. Enter the email address associated with your Stripe account and select the currency you’ll be paying out in.
  4. Set up your campaign: Go to the Campaigns page in your Rewardful account and create a new campaign or edit an existing one. Select “Stripe” as your payment provider, and choose the commission rate and other settings for your campaign.
  5. Invite affiliates: Once your campaign is set up, invite affiliates to join by providing them with a unique referral link or code.
  6. Monitor performance: Use the Rewardful dashboard to monitor the performance of your campaign, track referrals, and payouts.

That’s it! With these steps, you can add Rewardful to Stripe and start running your affiliate program with ease.

Does Rewardful provide API?

elopers to programmatically access and interact with Rewardful’s affiliate marketing platform. With the API, developers can build custom integrations or applications that interact with Rewardful’s affiliate program data, including affiliates, campaigns, referrals, and payouts.

Rewardful’s API documentation includes details on how to authenticate requests, as well as the available endpoints and data formats. The API uses RESTful principles and supports standard HTTP methods such as GET, POST, PUT, and DELETE. Additionally, Rewardful provides SDKs in several programming languages, including Ruby, JavaScript, and PHP, which can make it easier to work with the API in your preferred language.

Using the Rewardful API, you can create custom reports, automate tasks, integrate with other marketing tools, and more. The API is a powerful tool for businesses looking to get the most out of their affiliate marketing programs.