What is Sendinblue?
Marketing has become a crucial aspect of any business looking to succeed in today’s competitive landscape. With so many channels and platforms to choose from, it can be overwhelming to find the right tools to manage your marketing efforts.
Sendinblue is a cloud-based marketing automation platform that provides businesses with a suite of tools to help them manage their customer communications, including email marketing, SMS marketing, chat and automation. The goal of Sendinblue is to help businesses increase their customer engagement and conversions through targeted and personalized communications. The platform offers a range of features such as email design, email and SMS campaign creation, automation workflows, and detailed reporting and analytics. Additionally, it also integrates with various other tools, such as CRM and e-commerce platforms, to provide users with a seamless and integrated marketing solution.
History of Sendinblue
Sendinblue is a cloud-based marketing automation platform that was founded in 2011. The company was founded by Armand Thiberge, Kapil Sharma and Sed Khallouf and has since grown to become one of the leading marketing automation platforms in the world.
Founders and Founding Story
Sendinblue was founded in 2011 by Armand Thiberge, Kapil Sharma, and Sed Khallouf. The three entrepreneurs recognized a need for a comprehensive, yet affordable marketing automation platform for small and medium-sized businesses. With their backgrounds in technology, marketing, and customer service, the team set out to build a platform that would offer businesses of all sizes a simple, intuitive, and affordable way to engage with their customers.
Since its founding, Sendinblue has made several key milestones. In 2012, the company launched its first product, a cloud-based email marketing platform. In 2015, Sendinblue added SMS marketing to its offerings and in 2017, the company introduced marketing automation to its suite of services. The same year, the company was named one of the fastest-growing companies in France.
Growth and Expansion
Sendinblue has experienced significant growth since its founding. Today, the company has over 90,000 customers in 160 countries and has offices in Paris, Berlin, and New York. In 2020, the company raised $160 million in a funding round led by growth equity firm Bpifrance Large Venture.
Sendinblue is positioned as a leading marketing automation platform for small and medium-sized businesses. The platform offers a comprehensive suite of marketing services, including email marketing, SMS marketing, marketing automation, CRM, live chat, and landing pages, all in one platform. Sendinblue is known for its affordability, user-friendly interface, and excellent customer support, making it a popular choice for businesses looking for an all-in-one marketing solution.
Sendinblue Features and Services
Sendinblue is a comprehensive marketing automation platform that offers a range of services to help businesses engage with their customers. The platform provides email marketing, SMS marketing, marketing automation, CRM, live chat, and landing pages, all in one platform.
Email marketing is a key component of Sendinblue’s offerings. The platform provides businesses with tools to build, send, and track the performance of their email campaigns.
- Email Builder The email builder allows businesses to create professional-looking emails with ease, even if they don’t have design experience. Users can choose from a variety of pre-designed templates or create their own from scratch. The drag-and-drop interface makes it easy to add images, text, and other elements to the email, and the platform provides tools to preview and test the email before sending.
- Email Automation With Sendinblue, businesses can automate their email campaigns using pre-designed templates or custom workflows. The platform provides tools to trigger automated email campaigns based on specific events, such as when a customer subscribes to a newsletter or makes a purchase.
- Email Performance Tracking Sendinblue provides detailed performance metrics for each email campaign, including open rates, click-through rates, and conversion rates. This information helps businesses track the success of their campaigns and make informed decisions about future email marketing efforts.
In addition to email marketing, Sendinblue also provides SMS marketing services.
- SMS Campaigns Businesses can use Sendinblue to send SMS campaigns to their customers. The platform provides tools to create and manage SMS campaigns, as well as to track the performance of these campaigns.
- SMS Automation Just like with email campaigns, businesses can automate their SMS campaigns with Sendinblue. The platform provides tools to trigger SMS campaigns based on specific events, such as when a customer subscribes to a text message list or makes a purchase.
- SMS Performance Tracking Sendinblue provides detailed performance metrics for each SMS campaign, including delivery rates, open rates, and click-through rates. This information helps businesses track the success of their campaigns and make informed decisions about future SMS marketing efforts.
Marketing automation is a key component of Sendinblue’s offerings. The platform provides businesses with tools to automate their marketing activities and to engage with their customers at scale.
- Workflow Builder The workflow builder allows businesses to create custom marketing automation workflows, triggered by specific events. For example, a workflow might be triggered when a customer subscribes to a newsletter, with subsequent steps to send an email, SMS message, and to add the customer to a lead nurturing campaign.
- Automated Scenarios In addition to custom workflows, Sendinblue provides pre-designed automated scenarios to help businesses get started with marketing automation. These scenarios are based on best practices in areas such as lead nurturing, customer engagement, and customer retention.
- Lead Scoring and Nurturing Sendinblue provides tools to score and nurture leads, based on their behavior and engagement with the business. For example, businesses can use lead scoring to identify the most engaged and qualified leads and then use lead nurturing workflows to engage with these leads over time.
Sendinblue also provides CRM services, helping businesses manage their customer relationships and sales activities.
- Contact Management The platform provides tools to manage customer contacts, including their contact information, preferences, and purchase history.
- Deal Management Sendinblue provides tools to manage sales deals, including the ability to track the status of deals, assign deals to team members, and manage the sales pipeline.
- Sales Analytics Sendinblue provides sales analytics to help businesses track the performance of their sales activities. This includes data on the number of deals closed, the average deal size, and the conversion rate of leads to sales.
Sendinblue provides live chat services, allowing businesses to communicate with their customers in real-time.
- Live Chat Widgets The live chat widgets can be added to a business’s website, providing customers with an easy way to initiate a chat with a representative.
- Chatbots Sendinblue also provides the option to create chatbots, which can handle common customer inquiries and provide instant responses.
- Chat Performance Tracking Sendinblue provides performance metrics for live chats, including the number of chats initiated, the average chat duration, and the satisfaction rating of customers.
Sendinblue provides landing page services, allowing businesses to create professional-looking landing pages to support their marketing campaigns.
- Landing Page Builder The landing page builder provides a drag-and-drop interface to create custom landing pages, including the ability to add text, images, and forms.
- Landing Page Templates In addition to custom landing pages, Sendinblue provides pre-designed landing page templates to help businesses get started quickly.
- Landing Page Performance Tracking Sendinblue provides performance metrics for landing pages, including the number of page visits, the conversion rate, and the bounce rate.
Integration and Ease of Use
Sendinblue is designed to be easy to use and to integrate with other tools and systems.
Integration with Other Tools
Sendinblue integrates with a variety of tools and systems, including popular e-commerce platforms, website builders, and customer relationship management systems. This allows businesses to streamline their marketing and sales processes and to use data from multiple sources to make informed decisions.
Sendinblue’s interface is designed to be user-friendly and intuitive. The platform provides a range of tutorials and resources to help users get started, and the drag-and-drop email builder and workflow builder make it easy to create and manage campaigns and workflows.
Sendinblue provides comprehensive customer support, including email and live chat support, as well as a detailed knowledge base and a community forum. The platform also provides training resources and a certification program for users who want to deepen their knowledge and skills.
Ease of Use
Sendinblue is designed with user experience in mind, and its interface is intuitive and easy to use. The drag-and-drop email builder and workflow builder make it simple for users to create and manage campaigns and workflows, and the platform provides a range of tutorials and resources to help users get started.
Sendinblue integrates with a variety of tools and systems, including e-commerce platforms, website builders, and customer relationship management systems. This allows businesses to streamline their marketing and sales processes and use data from multiple sources to make informed decisions.
Sendinblue offers comprehensive customer support, including email and live chat support, a detailed knowledge base, and a community forum. The platform also provides training resources and a certification program for users who want to deepen their knowledge and skills.
User Feedback and Reviews
Sendinblue has received positive feedback and reviews from users, who appreciate its ease of use, integrations, and customer support. Users also praise the platform’s range of features, including email marketing, SMS marketing, marketing automation, CRM, live chat, and landing pages, which allow businesses to manage all of their marketing and sales efforts in one place.
Pricing and Plans
Sendinblue offers a range of pricing plans, including a free plan, as well as paid plans that vary in terms of features and the number of contacts and emails included. Businesses can choose the plan that best meets their needs, and upgrade or downgrade as their needs change.
Comparison with Other Platforms
Sendinblue’s pricing is competitive with other marketing automation platforms, and the platform offers a range of features and integrations that are comparable to other platforms. In addition, Sendinblue’s pricing plans are transparent, with clear pricing information available on the company’s website.
Flexibility and Customization of Plans
Sendinblue offers flexible and customizable pricing plans, which allow businesses to choose the plan that best meets their needs and budget. Businesses can easily upgrade or downgrade their plans as their needs change, and the platform offers flexible payment options, including monthly and annual payments.
How Sendinblue Helps Businesses
Sendinblue helps businesses by providing a comprehensive marketing platform that streamlines the process and makes it easier to reach customers and prospects. With its email marketing, SMS marketing, CRM, marketing automation and reporting tools, Sendinblue provides everything a business needs to manage its marketing efforts effectively.
Customer Success Stories
Many businesses have seen great success with Sendinblue. One customer, an e-commerce store, reported a 25% increase in their sales after implementing Sendinblue’s marketing automation tools. Another customer, a B2B software company, saw a 40% increase in their email open rates and a 50% increase in their click-through rates. These success stories demonstrate the impact that Sendinblue can have on a business’s marketing performance.
The Benefits of Using Sendinblue
Using Sendinblue provides numerous benefits for businesses, including:
- Increased Reach: With its email marketing, SMS marketing, and live chat solutions, Sendinblue helps businesses reach their customers and prospects through multiple channels.
- Improved Efficiency: By streamlining marketing processes and providing a centralized platform for managing contacts, leads, and sales, Sendinblue helps businesses work more efficiently and effectively.
- Enhanced Customer Engagement: With marketing automation tools and real-time reporting, Sendinblue helps businesses engage with their customers in a personalized and meaningful way, building strong relationships and driving results.
- Better Data Management: Sendinblue’s built-in CRM system makes it easy for businesses to manage all of their customer data in one place, ensuring that no opportunity is missed.
The Future of Marketing with Sendinblue
The future of marketing is all about personalization and automation, and Sendinblue is at the forefront of this trend. With its comprehensive platform, user-friendly interface, and powerful features, Sendinblue is the ideal solution for businesses looking to manage their marketing efforts more effectively. Whether you’re a small business or a large enterprise, Sendinblue is the perfect partner for your marketing success.
Frequently asked questions
What is Sendinblue used for?
Sendinblue is an all-in-one digital marketing platform designed to help businesses reach their customers and grow their business. It offers a variety of tools including email marketing, SMS campaigns, marketing automation, and more. It is a great tool for businesses looking to increase customer engagement and sales. With Sendinblue you can create newsletters, manage campaigns, and track results. You can also segment your contacts and use automation to send targeted messages to the right people. Additionally, you can use its analytics and reporting features to gain insights into customer behavior and increase conversions. Overall, Sendinblue is an excellent platform for businesses of any size to manage their customer communications and marketing campaigns.
Can I use Sendinblue for free?
Yes, you can use Sendinblue for free. With the Sendinblue Free Plan, you can send up to 300 emails per day to a maximum of 2,000 contacts. It includes features like email automation, a drag-and-drop email editor, as well as advanced segmentation and reporting. You won’t be able to use all the features that come with the paid plans, but it’s a great way to get started with email marketing. You can also upgrade to one of the paid plans for access to more features and higher sending limits.
Is Sendinblue the same as Mailchimp?
No, Sendinblue and Mailchimp are not the same. Both services offer email marketing and automation tools, but they have different strengths and weaknesses. Mailchimp is more user-friendly and offers more features for marketers, such as A/B testing, segmentation, and integration with WordPress. Sendinblue is more focused on providing an all-in-one marketing solution, offering features like SMS marketing, chat, and CRM. Sendinblue also offers more flexible pricing than Mailchimp, with no limits on contacts, emails, or features. Ultimately, which one works best for you depends on your company’s needs.
Do Sendinblue emails go to spam?
No, Sendinblue emails do not normally go to spam. Sendinblue works to ensure that its emails reach the inboxes of its users, and it has anti-spam measures in place to help avoid emails being flagged as spam. These measures include using invalid domain names, verifying that message headers are properly set up, and making sure that the content of the email is relevant and not overly promotional. Additionally, Sendinblue allows users to customize their own spam filters, so they can make sure that email from specific senders never goes to spam. All of these measures help to ensure that Sendinblueemails are delivered to the inbox, rather than getting sent to spam boxes.
Is Sendinblue secure?
Yes, Sendinblue is secure. They use a variety of security measures and protocols to protect your data, including encryption, firewalls, data access control, and penetration testing. They also adhere to strict security standards like PCI DSS, ISO/IEC 27001, and the General Data Protection Regulation (GDPR). In addition, they use two-factor authentication to log into the platform, which helps ensure that only you have access to your account. Furthermore, Sendinblue uses data centers in France and Germany, both of which are equipped with state-of-the-art security measures. Lastly, they also provide comprehensive support to help customers with any security-related issues. All of these measures ensure that your data is secure and that your privacy is protected.
What is the difference between Mailchimp and Sendinblue?
Mailchimp and Sendinblue are both popular email marketing tools, but they have some differences in terms of their features, pricing, and target audience. Here are some of the key differences between the two platforms:
- Features: Both Mailchimp and Sendinblue offer a wide range of email marketing features, including email automation, list management, and analytics. However, Sendinblue has a stronger focus on transactional emails and SMS marketing, while Mailchimp offers more extensive e-commerce integrations.
- Pricing: Sendinblue offers more affordable pricing plans compared to Mailchimp, especially for users with larger email lists. Sendinblue’s free plan allows for unlimited contacts, whereas Mailchimp’s free plan has limitations on the number of contacts and emails that can be sent.
- Target audience: Mailchimp is geared towards small to medium-sized businesses and is popular among e-commerce stores. Sendinblue is also used by small businesses, but it has a broader appeal due to its affordable pricing plans and transactional email capabilities.
- User interface: Both platforms have user-friendly interfaces, but Mailchimp has a more polished and modern design. Sendinblue’s interface may feel more utilitarian, but it is still intuitive and easy to use.
- Support: Both platforms offer customer support, but Mailchimp’s support is known to be more extensive and accessible, including live chat and phone support for paid plans. Sendinblue’s support is available via email and live chat for all plans, with phone support reserved for enterprise users.
Overall, both Mailchimp and Sendinblue are strong email marketing tools that offer robust features, but they have some differences in their pricing, target audience, and feature focus that may make one a better fit for your specific needs.
What are the limitations on Sendinblue?
Like any software platform, Sendinblue has its limitations. Here are some of the main limitations of Sendinblue that you should be aware of:
- Limited email templates: Sendinblue provides a number of email templates, but the selection is not as extensive as other email marketing platforms like Mailchimp. This can make it more challenging to create visually engaging email campaigns.
- Limited integrations: While Sendinblue offers integrations with popular e-commerce platforms like Shopify and Magento, it has fewer integrations overall compared to some of its competitors, which can be a limitation for businesses that rely on specific third-party tools.
- Limited segmentation options: Sendinblue provides basic list segmentation options, but it lacks some of the more advanced segmentation features that are available in other email marketing platforms. This can make it more challenging to create targeted and personalized campaigns.
- Limited reporting options: Sendinblue’s reporting capabilities are not as comprehensive as some of its competitors. While it provides basic email campaign metrics like open and click-through rates, it does not offer some of the more advanced reporting features like A/B testing or revenue tracking.
- Limits on free plan: While Sendinblue offers a free plan, it has some limitations, including a limit of 300 emails per day and the Sendinblue logo displayed on all emails. Additionally, some features like advanced reporting and A/B testing are only available on paid plans.
Despite these limitations, Sendinblue can still be a powerful email marketing tool for many businesses, particularly those looking for an affordable solution with transactional email capabilities. It’s important to carefully evaluate your needs and compare Sendinblue to other email marketing platforms to determine which one is the best fit for your business.
Get Started with Sendinblue Today
If you’re ready to take your marketing to the next level, it’s time to get started with Sendinblue. With its free trial and affordable pricing, there’s no better way to experience the power of this comprehensive marketing platform for yourself. So why wait? Sign up today and see the results for yourself!