Want to create a kick-ass influencer marketing strategy? If you’re up-to-date with the marketing industry and the current state of the internet and digital marketing, you can’t help but have come across influencer marketing. In fact, that’s probably why you’re here. Influencer marketing has shown to be tremendously powerful in marketing because people’s bullshit […]

Here are things you need to know about micro-influencers. Do you know them? If you’re in any way familiar with influencer marketing, chances are, you’ve heard the term micro-influencer as well. Not only has influencer marketing skyrocketed over the years, but so has the popularity of micro-influencers. For most marketers, influencer marketing is something new […]

How to Create an Influencer Marketing Campaign That Resonates With Your Brand I’ve seen many influencer marketing campaigns over the years. Many of which have been excellent in all aspects – from the way they’re set up, to being messages that come off as authentic and that people trust. There is, however, a simple mistake […]