Content marketing is an advertising strategy wherein businesses write short content about their organization or their field of expertise. The key style for content writing involves a bio box and byline or resource box about the business. It is focused on building authority and visibility position in a slot. Though, people writing for backlinks with […]
If you are curious about digital marketing then you have come right. In this article, we explain different concepts, explain different strategies, give tips, and how different digital channels can be used. In this beginner’s guide to digital marketing, we give you detailed information about what it is, how to use it, and how it […]
These days, almost everyone relies on search engines to find anything and everything. This means that no matter what products or services your business offers, your potential customer would be looking for it online through the search engines. If you want this target audience to come on your business website, you need to up your […]
The highly competitive market requires innovative ways to make your business stand out. Growth in internet usage and social media is encouraging online marketing campaigns. This strategy reaches a diverse audience but direct mail postcards are still highly effective. Direct mail campaigns with postcards allow spreading the word about your business to targeted areas. Understanding […]
Opportunities with SEO on LinkedIn are often overlooked and neglected. But it is time you start looking at LinkedIn as a search engine because the platform can have great SEO benefits. LinkedIn is the most popular platform for B2B companies to acquire new customers, so by optimizing your LinkedIn presence, you have a number of […]
Wondering why people don’t come to your business? It most likely has to do with your marketing. Maybe it is the lack of marketing or it is in the way you conduct your marketing. In this post, you can read about why you are failing in your marketing and get tips and suggestions on how […]
It is an art to stand out and cut through the noise. We are faced with millions of impressions every day, and somewhere we have to decide – what is relevant and what is not? It has become easier to reach out with marketing, but harder to reach. The biggest challenge of our time is […]
The digital transformation has reached the companies’ marketing departments, including EC. In this article, we share the recipe for how to succeed – and what to avoid in order to fail with digital marketing. Digital marketing is a must for the modern and customer-oriented business. In addition to reducing the cost of initial sales work, […]
Many business owners have found that joining various groups on Facebook can be a good thing as part of promoting themselves and their businesses. There are many different types of groups on Facebook, if you do not want to create “bad will”, it is important to keep track of what is okay and not in […]
Facebook is a better advertising tool than ever before. More people than ever are using Facebook. You need to understand your target group, the advertising platform, and the customer journey in order to achieve long-term constant results with their campaigns. In January this year, Mark Zuckerberg released the news that a new algorithm change would […]