If you own your own business, you won’t need us to tell you how busy it can be. You’ll have to think about things like product development, hiring, sales and procurement. However, modern business ownership also means having to contend with things like social media and content creation.
These latter two are not something that can be ignored. Content plays an enormously important role in the modern digital ecosystem, with video content being the most effective way of marketing products and services. How can you optimise and speed up the video content creation process at your business? Find out below.
Draw Up Detailed Plans
You should approach creating video content in the same way you would approach any other kind of business venture. Planning and preparing ahead of time is the most effective way of ensuring the process goes smoothly and without issue.
First, you need to conceptualize your video. Think about the message you are trying to convey, and then start to brainstorm ideas for your video’s overall theme. Once you have this down, you can start to think about the visual style of your video, and how best to go about achieving it.
After you’ve nailed down your idea, you need to draw up some storyboards and write a short list before you film. Storyboards don’t need to be works of art, simply stick figures will suffice. Arriving at the shoot with storyboards and a shot list will make the process faster and more efficient and will ensure you don’t miss anything.
Know Your Equipment
In the past, creating professional videos would involve using expensive, complicated camera equipment. Things couldn’t be more different today; we now have access to top-quality cameras built into our mobile devices.
However, if you want to make the most of the camera on your phone, you need to understand how it works. Watch tutorials and explore the different settings so that you know exactly how to create different shots and film in different lighting situations.
While camera phones are incredibly powerful, there may be occasions when you want to use a more sophisticated camera. If so, you’re going to need to study the manual and learn how it works. They can be complicated pieces of equipment, so it’s important you understand the functionality if you want your shoot to be quick and easy.
Getting all of your footage can be a difficult process, but it’s only half the battle. Next, you’re going to need to edit it all together, a stage that can be even more time-consuming than filming.
To speed up the editing process, we highly recommend using templates. For example, you can find free Adobe Premiere Pro templates that you can use to lay out structures and build your video around.
These templates are expertly crafted and use the latest editing tricks and techniques. You can use them verbatim, replacing the clips with your own footage, or use them as inspirational tools from which you can develop your own ideas and concepts.
Starting with a completely blank slate can be intimidating, and building something up from nothing can be incredibly time-consuming. Templates can give you an incredible head start, you’ll be able to put together a video in no time at all.
Learn Your Software Inside Out
Modern video editing platforms are incredibly powerful. They can be used to make anything from short social media clips to fully-fledged feature films. As such, they are complex and multi-faceted, capable of a huge number of different functions and with a vast suite of tools and features.
The video editing software market is enormous and is expected to surpass a value of $3 billion by the year 2027. There are lots of different editing suites out there, including Premier Pro and Final Cut Pro X. Do your research ahead of time to ensure you choose one that is right for you.
If you are a newcomer to an editing platform, opening it for the first time can be intimidating. You’ll be met with a seemingly limitless set of options and can soon find yourself frozen with indecision.
The best way to prevent this from happening is to read the manual, watch tutorials, and practice with your software platform of choice. Resist the urge to dive straight in and attempt to do everything at once, as these can leave you feeling overwhelmed. Instead, start small and go step by step. Set yourself a small goal and work out how to do it in the quickest way. Taking these small steps will see you complete your project faster and with fewer problems.
It can be difficult to find the time to launch a video content campaign, especially if you have other responsibilities and commitments to deal with. Use the advice we’ve outlined in the above guide to speed up video content creation at your business.