Family law is one of the most competitive areas of law, meaning it can be really tricky to stand out from the crowd. Whether you’re looking to provide a client with an occupation order, non-molestation order, or anything in between, you need to make your services known to potential clients. Attracting clients can be an expensive process, which is why it’s important that you start your marketing strategy as soon as possible. With the right marketing tactics, you can work to reduce costs. To that end, detailed below are just some of the top family law marketing tips.
Have a Marketing Strategy
As previously mentioned, the first step is to craft a marketing strategy. Without a strategy, you’ll just have a bunch of incoherent ideas that don’t really amount to much. For instance, you’ll be left knowing not where to start or where to invest your money or time. A lack of a strategy can mean that you end up being inactive or putting your efforts in the wrong marketing areas. With a strategy, though, you can more easily identify who your target audience is and how you can go about engaging them and transforming them into paying clients. After all, the objective of any marketing strategy is to get more paying clients.
Get Reviews on Third Party Sites
Naturally, clients want to work with trustworthy companies, and this is especially true when the law is involved. Being in legal distress is one of the most vulnerable circumstances that someone can be in, meaning they want to work with someone who puts them at ease. That’s where reviews can come in to paint you as a trustworthy company, and some of the most popular sites include Trustpilot and Feefo. So, set up accounts on these sites and encourage clients to leave you reviews that characterize you as a trustworthy company.
Use Google Ads
Google Ads is one of the most effective ways of drawing your target audience’s attention to your services. Simply tell Google which search terms you’d like to bid on, and this will help boost the chances of your ad being shown for these terms. Of course, this all depends on your bidding and various other competitive factors. Using Google Ads is all about finding the perfect cost per enquiry; for instance, if a spend of £500 only fetches one enquiry, you need to make sure that you’re getting your return on investment. If you’re unsure of how Google Ads works, you might get in touch with a marketing agency who have a better understanding of such.
Use Google My Business
Optimized Google My Business profiles are essential assets for family law firms; in fact, they’re cornerstones of local SEO. Upon Google My Business pages being properly optimised, they’re able to generate leads for free, and they allow for the showcasing of online reviews. An optimized Google My Business profile contains all the relevant information, including the company’s practice areas and legal services. Additionally, it’s important to let prospective clients know that you’re able to help them with expert advice. This is on top of requesting reviews from past and existing clients alike.
Invest in Law Firm SEO
When it comes to navigating family law issues, Google tends to be the first place that people turn. It’s for this reason that it’s so important to invest in law firm SEO. This way, your company will appear in the Google search results, meaning individuals will be able to get the answers they’re looking for. SEO results will never be immediate; however, they’re incredibly valuable.