What Can You as a Customer Buy When it Comes to Influencer Marketing? A challenge we have discovered in many customers of influencer marketing is an uncertainty about what it means to buy. What services are included? And what do they include? Here we answer all thoughts about what you can buy within the framework […]
What are the Benefits of Ambassadorship? In influencer marketing, ambassadorship has been and has been a hot topic for a long time now. Therefore, we thought we would take the opportunity in this article to sort out all the questions about ambassadorship and also tell you what benefits there are to using it! To begin […]
How To Create an Event with an Influencer Creating buzz with the help of various events is starting to become a classic approach in marketing. But the truth is that it is not very easy to succeed. Unfortunately, it is relatively common when it comes to various flies and trends in marketing. Everyone wants to […]
27 Influencer Marketing Terms You Should be Aware of! Digital marketing in general has many buzzwords, and new ones are constantly being added! Maybe you are already working with influencer marketing or are interested in getting started with it. In any case, it is a good foundation and security for you as a customer to […]
Design Collaboration with Influencers – How, Where, When and Why? As many of you probably understand, working with an influencer can take many forms. A well-proven and widely popular method is to create a design collaboration together with a suitable influencer. Here, we therefore intended to report on the benefits of this type of marketing […]
Influencer Marketing – What do you Pay for? There is clearly some confusion about what you actually pay for when it comes to influencer marketing. A relatively common misconception is, for example, that you only pay for the reach that the influencer has in their various channels. That’s not true. Here we explain what it […]
What is an Association Value & How Important is it? When talking about influencer marketing, one will inevitably get into association value. However, it is not always easy to understand what it means and why it is important to keep track of. What is an association value? One of the effects you can get when […]
A Successful Campaign Means Good Planning In order for the work to be as good as possible, planning is required. Plan the influencer campaign based on the following steps to achieve a desired result: Mission / why: Overall – Motivate and determine why the marketing should take place via one or more influencers. Is influencer […]
Influencer Marketing Follow-up & Evaluation of Results When campaigns have gone live and are completed, it’s time to evaluate – a proper Influencer marketing follow-up helps you create cost-effective results, which provide value for the target group. They are not completed when they are rolling, but that is when the follow-up and evaluation work starts. […]
Influencer Platforms & Views – How to Measure them & What do they mean? Impressions are gained in a fluid, global, diffused way. It is impossible to get away from. In part, it is used as a CPI but also as a basis for pricing in many cases. But the truth is that screenings are […]