How do you get people to follow the government’s recommendations and advice in corona times? Use the huge impact of the influences, many people argue. An important part of the fight against COVID-19 is to get information about the government’s guidelines and regulations to the population as quickly and efficiently as possible. Since both channel […]

With the advent of social media in recent years, the opportunities for digital marketing have grown and are still evolving all the time. Influencer marketing is one of the newer forms of marketing, something that has been adopted not least in e-commerce – but what are the benefits, and what should one beware of as […]

Influencer marketing – marketing through influencers – is becoming more common. But there are major differences between different types of influencers and it is important that you think through what you want to achieve to choose the right one. Although influencer marketing is really based on an old idea – to let someone who has […]

In recent years, influencers have become an increasingly common channel to use to create effective marketing for the company’s target audience. Are you still doubtful and maybe not completely convinced? Then we will tell you why influencers are something for you and your marketing strategy. Now we give you the arguments as to why you […]

A new survey conducted by American Wunderman Thompson Commerce shows that 55 percent of young people ages 6-16 state that they would like to buy a product if they see their favorite influencer use or wear it. The report also shows the great influence that social media has on today’s young people, for example, 57 […]

Influencer-marknadsföring är ett bra sätt att få ditt företag och din produkt inför nya målgrupper. Lyckligtvis behöver du inte ha en enorm budget för att få fler kunder med influencermarknadsföring. Låt oss prata om hur du kan börja utnyttja kraften i autentiskt socialt bevis. Vad är Influencer Marketing och hur fungerar det? Influencer-marknadsföring är en […]

How Companies Should Use Influencer Marketing For Their Growth Strategy Influencer Marketing – content-created marketing with profiles, bloggers and youtubers has become a buzzword and a well-debated topic lately and when it comes to “new channels” and the shift in power, there are often a lot of uncertainty and unanswered questions. These questions we will […]

Så vad är en influencer, egentligen? Uppenbart är det någon som har inflytande. Men det stämmer inte riktigt med dagens användning. Influencer-kulturen, som vi känner den idag, är otydligt bunden till konsumentism och teknikens uppgång. Termen är kortfattad för någon (eller något) med kraften att påverka köpvanor eller kvantifierbara handlingar från andra genom att ladda […]

In recent years, micro-influencers have become more and more popular and we see no evidence that this trend would stagnate or reverse. In fact, we have never seen so many smaller social media accounts used to promote and market products for large companies. Despite this change in the industry, many still do not really know […]