Collaborating with influential people on social media is a popular method for companies that want to establish a deeper relationship with their target audience. Event Effect lists five tips on how to find the right partnerships for your conference. Influencer Marketing has recently become a major concept in marketing and surveys show that eight out […]
Choosing the right influencers for your campaigns can be difficult, and is often considered a jungle. However, it does not have to be as difficult as you think it can be, it is enough to first decide what you are looking for and who you want to reach. Feel free to follow this guide to […]
It is no news that we are bombarded daily with thousands of advertisements and advertisements where companies want us to buy their services and products. To get away, we mark the mailbox with “No advertising please!”, We install adblockers and we change channels or pick up our phone when it is advertising break on TV. […]
It is important to have a clear goal with what you want to achieve when it comes to influencer marketing. A common mistake many people make is choosing influencers based solely on the size of the profile. The first question you as a company should ask yourself is whether the campaign should only run for […]
A big problem with Instagram is that you have to rely on their data to evaluate the collaboration with influencers. Because of this, several people and companies have developed their own analytics tools for Instagram, so you can measure the effect with their influencer collaborations. Instagram has the Instagram Insights feature, but they have limited […]
Social media has become the new main medium for marketing. Larger reach than TV and outdoors, more dot-proof than addressed direct advertising, ridiculously more opportunities to test, measure and analyze than print and more engaging and democratic than all other media channels together. Facebook has grown into a global media monster who eats traditional media […]
Have you considered using influencers to promote your product or service? Here we go through everything from what the phenomenon means to how to think and plan before contacting an influencer. We also list some common mistakes you should avoid in your collaboration. Marketing then and now Marketing the product or service your company has […]
With banner ads becoming a less reliable ad format, companies are now looking at other digital channels to reach their target audience. One of them is influencer marketing. But the term has already begun to be used misleadingly and the market seems to think that influencers can be automated in the same way as banners. […]
Different social channels often have different functions and meet different goals. Some are suitable or popular for young people while others are too professional. There are many benefits to marketing on social media, but it can be difficult to choose the right one among the many options. Finding the right channel that suits the right […]
Influencer marketing Influencer marketing: What is influencer marketing how it is used? Influencer marketing is a form of marketing that is based on allowing influential people to market a product or service. This means that the target group of potential buyers is the influencer’s follower or others within the same network. The difference between advertising […]