List of 10 Social Media Food Influencers You Should Know About
Looking for food influencers for your brand?
Marketers define finding influencers as the biggest challenge of influencer marketing so most brands struggle with this.
Finding influencers isn’t necessarily the biggest issue, though. At least most of the time. The biggest issue is finding relevant and targeted influencers that are suitable for your brand. Because only then, you’ll generate the best results possible from your campaign. It’s not so easy to become a food photographer. Because there are many things you should know first making instagram posts with food photos. You should choose your food photography equipment, don’t forget about the reflectors and know how to edit your pictures in Photoshop and Lightroom
The market of food influencers is growing, and for a brand that is within the food industry, this is a good thing. This means that you have a bigger selection of influencers to choose from, which allows you to find the perfect match for your brand.
In the Veloce influencer directory, there are close to 400 food influencers, carefully selected by our team r team, ensuring that they have a high engagement, no fake followers, and a true influence over people.
These 10 influencers are taken from our directory that allows you to filter and search among 3K+ influencers based on your preferred criteria so that you can find a perfect match.
For practical reasons, listing the hundreds of food influencers is not an option, however, to help you get started, here are 10 food influencers you should know about.
1. Khalil B – @Ibitefood
3. Laura – @abeautifulplate
4. Eats Of Life – @eatsoflife
9. Chelsea – @chowdownusa
10. Linda Lomelino – @linda_lomelino
Want to filter and search for more highly-targeted and powerful social media influencers?
More Social Media Food Influencers to look out for
There are many famous food bloggers who have gained a large following and popularity in the food industry. Some of the most well-known food bloggers include:
- Pioneer Woman, Ree Drummond, with her food blog that showcases her cooking skills and her life on a ranch.
- Smitten Kitchen, Deb Perelman, who focuses on seasonal, whole food recipes and food photography.
- Joy the Baker, Joy Wilson, who shares her love for baking and cooking through her blog and cookbooks.
- 101 Cookbooks, Heidi Swanson, who shares her love for whole foods, vegetarian, and vegan recipes.
- The Pioneer Woman, Ree Drummond, who shares her love for country living and cooking on her blog, cookbooks, and TV show.
- A Cozy Kitchen, Adrianna Adarme, who shares her love for seasonal recipes and food photography on her blog and cookbooks.
- My Name is Yeh, Molly Yeh, who shares her love for Jewish and Chinese food and culture on her blog and cookbooks.
- Minimalist Baker, Dana Shultz, who shares her love for simple and easy recipes on her blog and cookbooks.
- Simply Recipes, Elise Bauer, who shares her love for family-friendly recipes on her blog and cookbooks.
- The Faux Martha, Melissa Coleman, who shares her love for simple, whole-food recipes and food photography on her blog and cookbooks.
FAQ about Social Media Food Influencers
What are food influencers?
Food influencers are individuals or groups who have a large following on social media platforms such as Instagram, Facebook, and YouTube, and who use their platforms to share their passion for food, cooking, and dining. They typically post pictures and videos of meals they’ve made or eaten at restaurants, share recipes and cooking tips, and discuss the latest food trends. Food influencers often collaborate with food brands, restaurants, and other food-related businesses to create sponsored posts, review products, and promote events. Many of them also have their own blogs or websites where they share more in-depth information about their food-related interests.
Do food influencers pay for food?
It depends on the influencer and the type of content they are creating. Some food influencers may be able to get free food or discounts in exchange for promoting a restaurant or food product on their social media platforms. Other times, food influencers may pay for their own meals and then create sponsored content for the restaurant or brand. It also depends on the influencer’s agreement with the restaurant or brand, some influencers may get paid by the restaurant or brand for creating sponsored content, others may get a free meal for the content creation. Finally, Some food influencers may also have a cooking or food-related business of their own, and they may create content using their own ingredients and equipment. In any case, it’s important to be transparent with the audience regarding any sponsored content and disclose any business relationship with the brand or restaurant.
What food brands work with influencers?
Many food brands work with influencers to promote their products and increase their reach on social media. Some examples include:
- Fast-food chains such as McDonald’s, Burger King, and KFC.
- Snack and candy brands like Hershey’s, Nestle, and Mars.
- Beverage companies like Coca-Cola, Pepsi, and Starbucks.
- Food retailers like Walmart, Whole Foods, and Target.
- Cooking and kitchenware brands like Le Creuset, KitchenAid, and Instant Pot.
- Food supplement brands like GNC, Herbalife, and MusclePharm.
- Health food brands such as Nature’s Best, Organic Valley, and Applegate.
- Food delivery services like GrubHub, DoorDash, and Uber Eats.
- Food bloggers and chefs like Tasty, Tastemade, and Jamie Oliver.
- Recipe websites like Allrecipes and Epicurious.