How To Find Micro-influencers To Partner With
An influencer with a smaller audience is usually called a micro-influencer. HelloSociety has found that “micro”-influencers, or accounts with 30,000 or fewer followers, are more beneficial for marketers to work with.
The reason to this is when large influencers are endorsing a product, fewer people tend to trust that they genuinely like and use the product they’re promoting. Maybe this has something to do with the fact that people are getting aware of how much large influencers actually make for one marketing post.
Just recently, Kendall Jenner was reported making $250,000 for a single post on Instagram. Wow.
Where to Find Micro-Influencers
Now to the main question. If you have worked with influencer marketing a bit, you know that finding suitable influencers that ticks all your boxes can be difficult. Especially if you want to generate the highest ROI possible.
Finding them can be a full-time job and very, very time-consuming.
Now, however, there’s no need to waste energy and time on finding micro-influencers.
Meet the solution. VeloceNetwork.
VeloceNetwork is a directory with thousands of influencers in all categories. Large, small, micro, male, female, niche and much more.
In the directory, you can filter micro-influencers with 10K followers and up in a matter of seconds. The hard work is already done by us. You can also be sure that you’re getting the best ROI with the micro-influencer also because you aren’t just taking a look at what niche they’re in and their followers count. There are also a bunch of more factors that play a part in the results that the influencer generates. We check all influencers before we accept them in our directory, for example, their engagement level.
The more ineffective methods
1.To find micro-influencers the hard and time-consuming way, you can search through the social media platform you wish to market on.
If you want to market your products on Instagram, a tip is to search the hashtag section and look at “top posts”.
When searching in the hashtag section, a good idea is to search for a keyword relevant to your niche because that brings the highest chance of finding micro-influencers within your niche.
If you’re not familiar with top posts, top posts are the 9 first photos you see in the hashtag list that appears when you search for a particular keyword. These 9 posts are the posts that have included the hashtag you’ve searched for and gotten the most likes/reach.
Micro-influencers often end up on top posts if the competition of the keyword isn’t too hard and if the micro-influencer isn’t too small.
Simply search for some of your keywords and take a look at the profiles in the top post section, with this method, you should be able to find at least a few.
2. Another way of finding micro-influencers is by visiting your page’s explore page.
You find the explore page by tapping the magnifying glass ( )at the bottom of your screen when inside the Instagram app.
Here you’ll find relevant content to your Instagram page and niche. Look it through to see if you find any relevant micro-influencers. If not, simply drag your thumb on the screen up and then down. You have now refreshed the page and hopefully gotten some new influencers you can take a look at.