3 Things You Don't Want to Miss In Your Influencer Marketing Strategy Having a concrete influencer marketing strategy is the key to understanding what results you can expect and to be able to use the method correctly in your overall marketing throughout the year. Here we highlight the three most important parts you must include in your influencer marketing strategy. Companies that were leaders in influencer marketing 2-3 years ago often tend to still do the same thing today. But the industry is even more rapidly changing than that - and working with influencers requires that you formulate and evaluate your plans year after year. When you develop your influencer marketing strategy, you must therefore have both a long-term mindset and a concrete method for how to work with influencers…
That is Why You Win In A Ongoing Plan For Influencer Marketing Going to the gym once will not give you much muscle, and filling the subway with your brand for a week will not make people remember you in the long run. In the same way, an ongoing approach is required for your influencer marketing if you want to be able to achieve a long-term result. In this blog post, we tell you why and what to think about! Every day we are bombarded by thousands of messages and therefore it is important as a brand to constantly remind yourself to see the effect. It often takes a few months before you see results in your marketing efforts, and influencer marketing is no exception. Even if, for example, there…
How To Succeed With Influencer Marketing For A Rare Product Historically, many have associated influencer marketing primarily with more traditional consumer marketing; There is a clear product or service where the step to make a purchase is relatively short. This type of product or service is therefore relatively simple, and for many even obvious, to market with the help of influencers. Today, influencer marketing is used successfully in more and more contexts, whether it is about recruitment, B2B, or rare purchase products - such as housing, summer vacation travel, or insurance. In this blog, we therefore give you three tips on things to consider in order to succeed with influencer marketing for just-rarely-buy products. Work continuously and always-on Since seldom-purchased products are generally not something you shop spontaneously on the…
What does the Companies with Success in Influencer Marketing Have In Common? What is it that makes some companies succeed so well with influencer marketing while others do not see the same results at all? This is a question we often get. Even if there is no definitive success result, we can see that the companies that succeed with influencer marketing have a number of things in common. In this blog post, we highlight five important factors that unite the companies that really succeed in making influencer marketing an effective channel. 1. They have a clear strategy in place from the start Developing a clear strategy for your influencer marketing is just as important as for any other major media investment. Still, it is something that many companies miss in…
Influencer Marketing - A Gold Mine for Content Most marketers today are aware of the most obvious strengths of influencer marketing and we have written several blogs on the subject. One benefit that not everyone may think of is how influencer marketing can contribute quality and relevant content - something that is often in short supply for marketers. Here we give you four reasons why influencer marketing is a real goldmine, even from a content perspective. 1. The content process is both time and cost effective The main purpose, and perhaps the most obvious advantage, of influencer marketing is the opportunity to reach their target group through people they relate to and trust. What many do not think about is that all the content that the profiles create can also…
4 Reasons Why B2B Companies Should Consider Influencer Marketing Few may have escaped the fact that influencer marketing is a channel on the rise. Most people probably associate the channel mainly with consumer marketing, ie B2C, but also for B2B companies, influencer marketing can be a powerful tool for reaching their target group. Here we list four reasons why even B2B companies should consider influencer marketing as part of the market mix. People are influenced by people - regardless of industry Influencer marketing is based on the idea that the most effective marketing is when you hear it from someone you trust and actively follow. This philosophy applies no matter what you work with. That is, whether you work with B2C or B2B, there is a built-in mechanism in us…
3 Benefits of Scaling Up Your Influencer Marketing Despite the fact that influencer marketing is growing at record speed, the channel for many companies still constitutes a relatively small percentage of the total marketing budget. In this blog post, we list three strong benefits of scaling up your influencer marketing venture and give you some concrete examples of positive effects. 1. You get an increased presence with the target group A common denominator for the companies that have managed to achieve successful results with the help of influencer marketing is that they work continuously and treat the channel like any other channel - for example, paid search advertising or social media advertising. Just as you do not pause and turn on your Google ads, you should not interrupt your presence…
8 Influencer Marketing Trends to Look Out For In this blog post, we share 8 influencer marketing trend surveys to look out for - what major changes do we see in the social platforms and what will be extra important for you who want to work successfully with influencer marketing? 1. Instagram hides likes Hiding likes is not a new phenomenon on Instagram, but the function was rolled out globally in early 2019 in Canada, to be later tested in the USA, Japan, Brazil and Australia, among others. Now Instagram has started to hide likes as well and some influencers have stated that their followers can no longer see likes on the posts. Instagram CEO Adam Mousseri has said in a statement that the main reason is that they want…
How Does Influencer Marketing Fit Into The Media Mix One of the biggest challenges in measuring influencer marketing is understanding how influencer marketing fits into the rest of the media mix. The truth is that in order for you to be able to measure the effect in a relevant way, it is important that you know what you want to achieve with the channel and what role it should play in relation to other channels. Is it to build brand awareness in a new market, to strengthen the brand of an existing target group, or is the focus primarily on driving sales? In this article, we help you understand the role influencer marketing plays in the media mix and on your customer's buying journey. To make it a little easier,…
How to Measure ROI in Influencer Marketing? Do you have plans to run campaigns in influencer marketing or are you already running campaigns but are interested in maximizing your results? Then you need to learn about the importance of measuring ROI for each campaign. In fact, we suggest that you also measure ROI for each individual influencer and in some cases also each individual post. Fortunately, measuring ROI does not have to be that complicated and with our practical guide you will soon be an expert. Before we start, we want to make it clear that ROI stands for return on investment and that it is a method used to compare your investment in a project with the result from that project. You are probably already familiar with the term…
