This sort of subject is pretty diverse and can become complicated, so consider this article a stewpot of ideas. Your job is to stick in your spoon and sip on some of the morsels you find the tastiest. Dealing with influencers isn't as easy or cheap as it sounds. Some are divas, most are unreliable, and many of them overestimate their worth. Influencer marketing is not a bad idea, but follow a few of these tips if you don't want them to chew you up and spit you out like nanna’s old, creamed corn. What is Influencer Marketing? The narrowest definition is where you (as a marketer/ business) approach an influencer and get them to promote your stuff. There is a fresh and wholesome side to this method, such as…
Influencer marketing has become a powerful marketing method, yet it is easy to make mistakes, both as a company and as an influencer. The influencer industry continues to grow, develop and become more efficient. Many brands use this type of marketing in their marketing mix, both to build a brand and to drive pure sales. Influencer marketing is quickly becoming the go-to strategy for brands trying to reach their target customers. As an effective way of achieving organic reach, influencer marketing is an effective tool for advertising and promoting products and services. However, as with any marketing strategy, there are certain mistakes to avoid when it comes to influencer marketing. In this article, we’ll discuss the most common influencer marketing mistakes that brands should avoid. Influencer Marketing Mistakes to Avoid…
What differentiates influencer marketing from traditional marketing? Credibility has long been one of the answers. But it is also the one that is jeopardized when influencers' channels go towards similar to pure ad feeds. Blogs were, in the early 2000s the new magazines, though better. Not least because they were updated every day. But also because they had personal content from private senders. But today, influencers have become the new rulers in the hearts of consumers. Although ambassadors and familiar faces in advertising are nothing new, interest in influencer marketing as a concept has increased significantly in recent years. This is noticeable not least in the industry media's reporting and invitations to seminars and courses on the subject, but also in the number of businesses working to combine brands with…
Influencer marketing is a very young form of marketing - at least compared to traditional forms of marketing - that has only exploded in the last decade or so with the increased use of social media. At the same time, influencer marketing in its original form has existed for many, many years. This may come as a surprise, but it's really not. Because as a matter of fact, influencer marketing does not only have to include social media. It's just that the widespread use of social media as a communications platform has completely revolutionized the way influencer marketing is executed. In its most basic form, influencer marketing is the use of influential people to promote a company, brand, or product. The primary benefit of this is that people look up…
Influencer marketing is one of the (if not The) fastest-growing marketing sources out there. Its popularity has increased dramatically over the years and more brands have incorporated this marketing tactic into their marketing strategy. There is no question that it has grown in popularity as studies have shown that it is now one of the most effective and powerful ways for brands to reach their target audience. An important reason for this is that ad-blocking is getting more common among website visitors. Reports have also been made about people becoming "ad-blind" which means they can't recall any of the ads they've just seen, just seconds before. To help you make strategic decisions about how you work with influencer marketing, I've added this helpful infographic that brings up significant trends, insights,…
Influencer marketing is a very interesting industry for many reasons, partly because it is run by many innovative players and also because it is constantly updated and changed with new apps, tools and influencers. Although perhaps the most interesting feature of the industry is that it is dominated by women. In fact, women surpass men on virtually every point in influencer marketing and we see no sign of that trend dying out. We would also like to add that this is a global pattern that we see everywhere where influencer marketing has taken root. Therefore, there is no doubt today that influencer marketing is one of the industries where women rule over men. But the question is how it turned out like this. How have women managed to dominate an…
Looking for a complete list of Influencer marketing statistics? Then look no further! *This article was updated in February 2018, updating old statistics and adding new influencer marketing statistics 2018. It is consistently updated so you always have up-to-date influencer marketing statistics from new studies as they are made. This means that this article has the most recent statistics, including the most recent ones from 2018. Social media influencer marketing has exploded in popularity in just a few years. People are turning to influencers on social media for advice more than ever, and today, it is the influencers who have the true reach and trust. With that in mind, it doesn't come as a surprise that 86% of marketers have used influencer marketing in the last year, nor that influencer marketing budgets…
Influencer marketing has completely revolutionized social media marketing. People no longer listen to top celebrities to the same extent they did back in the day, and instead, they trust recommendations from peers who are industry experts within a specific niche. Just a few years ago, social media influencer marketing in the form that we know it as today was almost non-existent, and in just a few years, it has exploded, where today, it is at a point where everyone is talking about it, and brands are asking how they can benefit from it. In this article, I've compiled some of the top influencer marketing quotes that describe influencer marketing, give us a better understanding of what influencer marketing really is, and much more. The influencer marketing quotes come from industry…
Believe it or not but AI influencers exist and in 2018 this rather unexplored niche had an impressive growth. Whether you've heard of AI influencers before and are curious to learn more or if this's the first time you've heard of the concept, you've got it right. AI influencers are starting to take a larger part in influencer marketing, where there are many benefits to working with AI influencers, but you miss the most important part that has made influencer marketing so successful - the relationship and trust. What is an AI influencer? The concept behind AI influencers has been around since 2016 and in some cases even longer than that. However, it took until 2017 before the popularity of AI influencers really started to pick up and according to…
Influencer marketing has exploded in recent years, with businesses of all sizes and industries turning to social media influencers to promote their products and services. But what is influencer marketing, and how can it benefit your brand? In this complete guide, we'll go through every part of influencer marketing and look closer at what it is and how you can leverage it. What is Influencer Marketing? Influencer marketing is a type of marketing that focuses on using key individuals (influencers) to drive your brand's message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire, hire, or pay influencers to get out the word for you. These influencers can be anyone who has a dedicated social following and is deemed an expert in…
