Influencer Marketing On Youtube – How Do You Succeed?
YouTube is the world’s second largest search engine and is used by over a billion people every month. Influencer Marketing YouTube is, for obvious reasons, a very effective way to reach out. YouTube is created by users, for users. You need to follow their terms to succeed.
Here you can take part of our employee Emil Larsson’s best tips for how to succeed best!
What really characterizes a successful influencer collaboration on YouTube?
I would say old cupboard food – the right influencer, the right timing and the right message. Then it flies! However, everything depends on a reasonable reason for what you need to escape the joint effort. Start by setting the KPI, which you at that point use all through the cycle – decision of influencer, idea and follow-up.
Content with high retention is liked by YouTube’s algorithms, relevant content that captures the viewers’ interest is thus extremely important. To make really good content, you should let the influencer on YouTube have freedom in the brief. You should design the brief to give the influencer space to come up with their own creative elements, because they know what their target audience values and what engages them. It is life threatening to poke too much, then the joy of the influencer is destroyed. If you succeed in engaging the influencer, he or she will help you engage his or her followers to a greater extent, as well as your target group.
Another good thing to keep in mind is that it does not have to be particularly high-quality material or expensive productions. The unique thing about YouTube is that it’s so personal. You get to know the person behind the channel and get very close. I sometimes hear “this quality of this influencer is too poor”, that is exactly the charm of YouTube. Dare to use it!
What characterizes a less successful collaboration with influencers on YouTube?
It often goes less well when you focus on influencers in front of the target group. What I mean by that is that many choose to collaborate with an influencer you personally like, or have some type of connection to, instead of choosing influencer based on which target group you actually want to reach.