Influencer Marketing

Commitment and Influencer Marketing - How it works! Commitment is a word that is used very frequently in the subject of influencer marketing. The only question is - how do you measure it and what does it really mean? As previously mentioned in our articles, there are a variety of ways to measure an influencer marketing campaign. You can measure everything from brand awareness and impressions to completed purchases. Measuring engagement has become increasingly popular, even though it may not be as easy to do as you think… How to measure commitment? When you measure engagement, you basically measure all…

How to Build Long-term Relationships Through Influencer Marketing Marketing your brand or service through influencer marketing has, is and will long be a very good and long-term marketing method. Is it as simple as it sounds? To just get in touch with an influencer and let him act as a media house. The answer is both yes and no. An influencer is something much bigger than a media house. It is a human being and everyone knows that with and to human beings you have a relationship. It is precisely the relationship that the target group (consumers) have to the…

3 Tips on Choosing the Right Digital Channels in Your Marketing Choosing the right digital channels to market yourself through is often difficult. The most important thing to keep in mind is that you should be where your target audience is. The options are many and there are several parameters to consider such as SEO, costs and target audience. That influencer marketing is a hot way to be seen through has probably not escaped anyone. More how to set up a strategy for your digital marketing and which channels suit it can be all the more difficult to understand. We…

Influencer Marketing Instagram - How to Maximize the Effect in 5 Steps! Today, it is almost more the rule than the exception that part of a company's marketing budget goes to Influencer marketing, and often via channels such as Instagram. And it's not so strange, the influencer has often spent several years building up his trust capital. Of course you want to take part in that. Right now, it is perhaps Instagram that is the most relevant platform when it comes to influencer marketing. Gone are the days when influencers were content with free products for a fee. Bianca Ingrosso…

Display Advertising - 4 Benefits for Companies! In a world where every human being is constantly met with new impressions, it is difficult to catch someone's attention. It is extra difficult to catch the attention of the right people. Fortunately, there is technology that facilitates our work, and display advertising, also called banner advertising, is a perfect example of that. Display advertising includes the digital advertising that takes place embedded, including content on websites and apps. Aim the banner ads at apps, social media & target audience niche sites. Below we list four reasons why you do the right thing…

3 Things You Don't Want to Miss In Your Influencer Marketing Strategy Having a concrete influencer marketing strategy is the key to understanding what results you can expect and to be able to use the method correctly in your overall marketing throughout the year. Here we highlight the three most important parts you must include in your influencer marketing strategy. Companies that were leaders in influencer marketing 2-3 years ago often tend to still do the same thing today. But the industry is even more rapidly changing than that - and working with influencers requires that you formulate and evaluate…

That is Why You Win In A Ongoing Plan For Influencer Marketing Going to the gym once will not give you much muscle, and filling the subway with your brand for a week will not make people remember you in the long run. In the same way, an ongoing approach is required for your influencer marketing if you want to be able to achieve a long-term result. In this blog post, we tell you why and what to think about! Every day we are bombarded by thousands of messages and therefore it is important as a brand to constantly remind…

How To Succeed With Influencer Marketing For A Rare Product Historically, many have associated influencer marketing primarily with more traditional consumer marketing; There is a clear product or service where the step to make a purchase is relatively short. This type of product or service is therefore relatively simple, and for many even obvious, to market with the help of influencers. Today, influencer marketing is used successfully in more and more contexts, whether it is about recruitment, B2B, or rare purchase products - such as housing, summer vacation travel, or insurance. In this blog, we therefore give you three tips…