3 Tips on Choosing the Right Digital Channels in Your Marketing
Choosing the right digital channels to market yourself through is often difficult. The most important thing to keep in mind is that you should be where your target audience is. The options are many and there are several parameters to consider such as SEO, costs and target audience.
That influencer marketing is a hot way to be seen through has probably not escaped anyone. More how to set up a strategy for your digital marketing and which channels suit it can be all the more difficult to understand. We try to simplify it all so that you can make simpler channel choices in the future.
1. Set goals for your marketing in digital channels
The most important thing in all types of marketing is to determine the purpose of it beforehand. This of course also applies when the marketing takes place via digital channels.
Think about what you want to achieve and formulate it clearly. It can be about different types of goals such as knowledge goals, attitude goals or pure action goals.
When you have a clear idea of what your goal is, it will be easier to build a digital campaign for it, and to evaluate the results afterwards.
2. Choose your digital channel according to your target group
In order not to waste your market budget, it is very important to have a clear idea of who you want to be the recipient of the message you present, so who is the target group?
Take the opportunity to think about it and maybe even draw a persona who will embody the group. Who are they? What does the life situation look like? What values, interests and attitudes do they have? This makes it easier for you to understand where your target audience is.
Choosing a channel based on the target group is incredibly important. If you are not visible to the right people, you are not visible at all.
3. Choose the right influencer
Of course, influencers are a good and effective way to be seen, but that only applies if you make the right choice. Just because an influencer has many followers does not mean that you get a good effect from your marketing through it.
You should instead see based on which followers the person has. Those called micro-influencers (who have between 10,000 and 100,000 followers) or nano-influencers (those with less than 10,000 followers) often have a more personal relationship with their followers.
This makes their collaborations more niche and appear more genuine. That it is also significantly cheaper than working with a major influencer is just a bonus!