Social Media

The digital transformation has reached the companies' marketing departments, including EC. In this article, we share the recipe for how to succeed - and what to avoid in order to fail with digital marketing. Digital marketing is a must for the modern and customer-oriented business. In addition to reducing the cost of initial sales work, it will allow your business to meet the customers where they are located. Thus: the platforms where the customer prefers to gather their information. In addition, you can follow the customer's journey towards a purchase decision and support this journey with the right information at…

How to Promote Your Business in Facebook Groups Many business owners have found that joining various groups on Facebook can be a good thing as part of promoting themselves and their businesses. There are many different types of groups on Facebook, if you do not want to create "bad will", it is important to keep track of what is okay and not in the different groups. Find out more before you get started. Always read the group rules first, which most groups usually have and then stick to them. Otherwise, you run the risk of being excluded, as well as…

Facebook is a better advertising tool than ever before. More people than ever are using Facebook. You need to understand your target group, the advertising platform, and the customer journey in order to achieve long-term constant results with their campaigns. In January this year, Mark Zuckerberg released the news that a new algorithm change would make it much more difficult for companies pages, brands, and media posts to get into the flow on Facebook. The range will be affected. The change was about a lot in the routines that many companies have acquired. Your target audience is still there and…

How to Use Snapchat for Marketing It is usually said that everything we do online leaves traces. Maybe that's why the Snapchat app has become such a success. Not only is it popular with young people, but it has also become a popular channel for marketers. The Snapchat app has only been around for about four and a half years. It is easy to provide a lift pitch for the concept, it is an app that allows users to send pictures to each other, and the pictures are deleted after a few seconds. At first glance, this may not sound…

Instagram marketing for Business Complete Guide Instagram is one of the most popular social media in the world. The app, which was founded in 2010 to allow users to share photos and videos, has been expanded to give companies a way to market their products and services to the world. In June 2018, the network reached 1 billion active users, up from 800 million in September 2017. Each year, Instagram marketing makes it easier and more accurate through a comprehensive list of features and analytics tools that help businesses create profiles, attract followers, build engagement, and grow their customer base.…

Today's consumers are online. Therefore, in order to create new business, it is important to be able to get out of the noise and attract new customers online. Because the internet has become such an important part of businesses' marketing strategies, companies need to understand how to use the internet properly. In this guide, we share our best tips on how to succeed with internet marketing. Why should your business be online? Marketing has always been about appearing wherever your potential customers are. What is the difference today is that virtually all target groups, regardless of age and interest, are…

Instagram is an image sharing app that continues to grow every day. Last September, the social network has over a billion users. Many of the young people who left Facebook are on Instagram - but its demographics are growing every day to an older user group. Instagram ads are basically the same as the photos or videos that appear in your Instagram feed. The differences are that the ad has a text in the upper right where it says "Sponsored", and a button on the left below the image with a so-called "Call-to-action" which can be eg. "Read more" or…