Opportunities with SEO on LinkedIn are often overlooked and neglected. But it is time you start looking at LinkedIn as a search engine because the platform can have great SEO benefits.
LinkedIn is the most popular platform for B2B companies to acquire new customers, so by optimizing your LinkedIn presence, you have a number of potential benefits – both for your personal profile and for your business or business.
Due to its high domain authority, the search engines produce many LinkedIn results in SERPs for certain search terms, especially the terms that revolve around job roles and job descriptions.
In this post, we teach you how you can stand out from the crowd and get seen using SEO techniques for LinkedIn.
How to use LinkedIn for SEO
The first step is to fill in as much of your profile as possible. Take the time it takes. Give details that helps rank your profile higher. But don’t just fill in all fields thoughtlessly; Be descriptive, engaging, and use carefully selected words. Take the help of keyword analysis. Use bulleted lists and make the content encouraging to read.
Remember to upload a sharp, professional, and clear image. Make sure it gives the right impression.
As a final image tip, make sure you name it appropriately to increase your chances of appearing in image searches. Just like in Google’s image search.
Just as you target certain keywords when optimizing a website, you are recommended to do the same when optimizing your LinkedIn profile or company profile. Write to your target audience.
Just as with optimizing a website, be careful not to overdo keywords. It becomes so obvious that someone reads if you have entered your focus keyword seven times in one section. Write with commitment and thought.
Finding a small number of people is just the first step – what will make them choose you or your services, give you a good job offer?
Use the summary section to further strengthen your keywords.
This is probably the first section that will be read on your profile, so it is obvious that you must do this part to stand out from the crowd. Highlighting yourself is good, but focus on helping others. People visit your profile likely because they want something and you have to prove that you are the right person to talk to.
Customize your LinkedIn URL
If you’ve never thought of this before, check out the URL of your LinkedIn profile. A vague reference to your name is not helpful to anyone, especially not to search engines.
Take a few minutes to update your custom URL to something that contains your full name or describes what you do. Try to be creative, but keep the address professional and as clear as possible. Think about how you want your LinkedIn URL to look like on your business card.
Engagement on LinkedIn
If you have opinions, share them. If you are a specialist in a certain area, show this by sharing your expertise and knowledge. If you have a voice, use it.
Like all social networks, it is imperative to engage with people if you want to make the most of it. While this does not increase your chances of being found directly in the search results, your exposure to other people on LinkedIn increases. And often one thing always leads to another.
One of LinkedIn’s primary functions is relationship-building. This is a place where you can proudly share your work, show it to the world, and create open discussions. As long as you share content and updates that are of interest to your audience and give them value, you are brilliant. But just don’t overdo it – it’s a recipe for disaster – it’s rather about collaborating on ideas and sharing valuable insights and opinions.
In short, sharing articles and posts is a great way to interact with your network and reach new acquaintances. This leads to new connections and a wider network and a better chance of ranking higher.
Post to LinkedIn
This is different from sharing articles that you have written elsewhere. Just click on “Write an article” during the status update and write an interesting update within your industry and for your target audience. Write the content just as if it were part of your SEO strategy and it helps to increase your authority for the same also applies to LinkedIn.
Publish some cool articles and you will be acclaimed as a specialist in the industry in no time. It does take some time but it is definitely worth doing if you want tips on building your LinkedIn profile and improving your personal brand.
Writing optimized content for LinkedIn is like writing content as part of an SEO campaign with the same rules. You can also rewrite any existing content that you have written elsewhere – whatever you do, do not duplicate this content as we all know how Google handles duplicate content. For example, if you have an article on your blog that is no longer performing well, then it is worth including a summary of the blog article as an article on LinkedIn and then linking to the entire article on your blog. It also works the other way around.
Build links to your LinkedIn profile
If you are familiar with digital marketing then you understand the importance of backlinks. It’s no different when you try to rank your LinkedIn profile higher. Always be aware of trying to get backlinks to your LinkedIn profile at all times.
Sure, links to and from LinkedIn have a NoFollow attribute, but that does not mean that these backlinks are not of value, on the contrary.
If you have a blog, be sure to link back to your profile. Add a link to your email signature. Promote your LinkedIn profile on other social media and channels. Writing a guest post is another great way to build these links, as it is very common to include social links in your author biography.
The more links you have, the more users will see your profile, the more people will engage you, the higher your profile will be ranked and the more links you will get.
Many of the above points can be used on both your personal LinkedIn profile and your Linkedin company page. Get the most out of SEO on LinkedIn and you will be able to reach new audiences, generate leads, and build on your professional profile.
As a final point, don’t forget to be absolutely sure that your LinkedIn public profile is visible and not hidden.