How to Use Snapchat for Marketing
It is usually said that everything we do online leaves traces. Maybe that’s why the Snapchat app has become such a success. Not only is it popular with young people, but it has also become a popular channel for marketers.
The Snapchat app has only been around for about four and a half years. It is easy to provide a lift pitch for the concept, it is an app that allows users to send pictures to each other, and the pictures are deleted after a few seconds. At first glance, this may not sound like a given success, but if you put it in relation to how most of the internet works today, it becomes clearer that this is a true genius.
What is Snapchat?
Snapchat is sorted into social media, along with Facebook, Twitter, and Instagram. But unlike these, there are no likes to collect. It is difficult to compare with others then, and the competition aspect that exists on many other social media today is thus reduced.
Then it was the time limit. It is often said that nothing posted online never disappears. It may be an exaggeration, but a lot remains for a long time. Snapchat, therefore, offers a contrast to this: if you make a grimace, take a selfie and send it to your friend, you can be sure that the same image will not appear in another context in a few years – unless your friend screenshots it.
But how can a company leverage Snapchat for marketing? It is becoming more and more common, but all companies that provide an account hardly have a clear plan. The fact is that there are many that you can reach, but how and with what?
Use Snapchat correctly
Snapchat should not be used to broadcast traditional commercials or images. The stories feature allows you to send out a series of pictures or videos, which the user can see several times during a day. The word “Stories” is central in this context, and in many other contexts when it comes to Snapchat.
Giving users a story with the help of Snapchat can be a way to build a brand. Why not let followers follow when a new product is developed? Or view pictures from the workplace. What the workplace looks like is becoming increasingly important for how the product is perceived, but it is also good to spread the image of the company as a good employer. It is also possible to advertise in a conventional way, in a manner similar to Facebook and Instagram.
Facebook realized early on that Snapchat could be a huge success. Already in 2013, they tried to buy the company, for three billion dollars. The following year, Snapchat was the fastest growing social app.
As more companies discover Snapchat, it becomes more important to stand out. To cut through the noise, there are several tricks to take.
Report live from events
Snapchat’s my-story feature is the perfect marketing tool for reporting your events. You can use it for product launches, the CEO’s speech at the party, or whatever you want to highlight from your company. You give your audience a sense of live broadcast and offer a different, more authentic view of what’s going on at your event.
Create personalized content
You can also use Snapchat by offering private content to your customers that they can’t access on other social media platforms. Think of something unique to surprise your followers. For example, it has happened that clothing stores send private snaps to their followers when they are to launch a new collection before releasing the collection in their other channels. Your users then get a sense of exclusivity which makes them feel more for your company.
Interact with your customers
All social media today offers marketing so it is important to find unique ways to stand out. One way to go is to have discount codes or sales on My-Story. It may also be an idea to ask your guests to take a snap as they hold up your product.
Take customers behind the scenes
Film what’s going on behind the scenes of your business. It can be from the production or the office. Catch Friday afternoon, birthday celebrations, or corporate events.
Collaborate with influencers
Like Instagram, it might be an idea to partner with influencers to help you spread your message. Here you can reach a target group that is difficult to reach with other media.