The Difference between Business Account and Private Account on Instagram

Business profiles for Instagram were launched in 2016 and gave companies new opportunities to use the platform. The biggest difference between private accounts and business accounts is that with a business account you get access to statistics, also known as Insights, which gives you detailed information about your account and post performance. Here we go through the biggest differences between private accounts and business accounts on Instagram!

How do I create a business account on Instagram?

Switching your regular account to a business account is easy. Go to your profile -> Settings -> Account and select Switch to business account. Then press Continue as [your company name]. Now you have the option to add details such as category and contact information for your business. Done! You now have a company profile on Instagram.

You can also link your Instagram account to your company’s Facebook page to access campaign planning and cross-posting between Facebook and Instagram. Cross publishing is the option to publish the same post from your Instagram account directly to your Facebook account, and vice versa.

Business account vs private account

The biggest advantage of having a business account is that you can see statistics. The statistics you can see are Activity, Content, and Audience. Under Activity, you see, among other things, how many interactions your account has had lately, the number of profile visits and how many accounts reached.

Content is the content you have shared on your Instagram. Here we have posts in the feed, Instagram Stories, and campaigns. Under target group you can see statistics of your followers. With this information, you can both analyze and evaluate your content and thus see what your followers and your target audience appreciation for the type of content.

With a company account, you can also create better Call to action buttons directly in your profile. Add contact information for your company so that those who visit your profile can easily contact you. For example, you can add directions (coordinates on a map) to your business, an email address, and a phone number that your business can be reached with.

Something worth noting is that you cannot have a private profile with a company account. If you switch to a business account, everyone will be able to see your content.

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