The fact that it is important to have an active presence in social media is something most people agree with, but the question is how you should be active and what trends do I see for 2020?
More marketers need to look at a longer perspective and do more of what works to get through the noise to their target audience.
But as you may see, there is an abundance of content on social media and competition is very high.
There is talk of “content overload” and it can be difficult for you to gain visibility. Standing out and being noticed by your target group requires that you have a clear and up-to-date content plan and social media marketing strategy.
Stay tuned for upcoming social media trends
Keeping up to date on the latest trends on social media is a crucial part of a good and ongoing strategy process. It can help you select, optimize and modify your strategy so that you always do much of what has a good chance to stand out in the crowd.
The customer, or your prospective customers for the next 5-10 years, is not obliged to make every effort to find out where and in what way you expect them to show their interest. They choose each day where and how they indicate their interests and thoughts, where they seek more information, or how they gradually show clearer signs of what they want to buy.
The power lies with the customers simply. The question is how can you do to influence it?
Are you where your customers are so you catch their attention?
7 social media trends for 2020
Video content is one of the most engaging forms of content and will soon dominate the social media. Video is a clear winner over all other content. Whether it is a short format with videos such as stories or content in a longer format on YouTube, videos are the future of social media content.
According to a Cisco study, 82% of online content will be video content by 2022.
If you don’t create video today, it’s time to include it in your content strategy. In the near future, video will dominate social media and anyone who doesn’t realize it will have a hard time.
You can start by using videos both for your organic content and for advertising on social media. You can also use video for your regular social media posts, even on platforms traditionally dominated by image or text content.
Broadcasting video live, so-called live streaming, is a fast and accessible way to give existing and potential customers information about what your brand has to offer. Many customers prefer live video over written content because it gives them a raw and unfiltered image of a particular brand in real time.
Think about it like this – Live video is much like a video chat. This allows your followers to react and interact directly when you submit your content. This promotes a relationship with your customers.
For example, say you sell soap from home. You can use live video to give them an insight into how to make your bath bombs, handmade soaps and other products.
Maybe you own a buffet restaurant. In this case, you can stream your lunch dish or menu for the day. This way, your customers know exactly what to expect when they visit you on the same day. It may even convince some customers to change their dinner plans if they see something they like.
The point here is that by broadcasting live you can connect with your audience instead of merely providing information about your offer or brand. It also gives you the opportunity to create a sense of community among your customers and thereby strengthen customer loyalty.
2. Stories – Short format & short-lived content
Why has this type of content become so popular?
It is easy to use and engaging. It is very simple and often engages with this type of content. Don’t you like it yourself?
Stories are still relatively new. Instagram launched stories (events) in August 2016 and Facebook a year later. We like new things and with stories you show a more authentic image of you and your brand. It becomes more genuine and genuine simply.
Consuming stories is effective and saves time. It may take around 5 minutes to go through lots of information in an easily accessible way, instead of going through a full flow for 15-20 minutes.
The question is, is it just as easy for you who is responsible for social media marketing?
Much content should be created, in different formats.
3 Employee commitment and advocacy
An exciting aspect of digital marketing 2020 is where employees increase their activity. Smart marketers and foresight business executives realize that they need to reach, and enter into various departments, functions and business units by finding ambassadors and thought leaders.
Employees can and should be seen as a resource where they find, develop and encourage them as spokespersons and marketers. They become a kind of influencers within their network where they reach out with content, dialogue and customer references.
4 Increased presence of team members
This goes hand in hand with the previous point but now with focus on you working in a leading role. By becoming more active, you both become an inspiration internally and give your company a more authentic, personal and modern face. And not to forget, the increased credibility that comes with it.
5 Influencer marketing is becoming more authentic
Several articles show that influencers in social media continue to increase, but this is moving towards fewer and longer collaborations.
Collaboration that provides better quality and depth. Companies should engage in few, but clear and credible influencers. Away with all the short-term collaborations with diverse posts that really feel bought, fake-hyped and fake. This raises the bar for influencers and leads to a more sustainable and results-oriented view of cooperation for both parties.
6 Social commerce (social shopping)
Both Instagram and Pinterest today offer purchases directly in the app, but the use of social commerce in Europe and North America has been slow. In Latin America, 71% consider themselves to be social shoppers while in the western world it is 47%, according to GlobalWebIndex.
Development has so far been the fastest in emerging economies with a larger proportion of people who have smartphones. They have other habits and have skipped desktops as well as traditional search engines. See it as an example of the way forward.
The more you work with e-commerce and B2C, the greater importance this has for you.
7 Authentic content
Social media awareness is rising and with it, expectations of personalized, relevant and authentic content are rising. People recognize streamlined and “safe” marketing and it does not create as much impression, interest and commitment. Authentic content has been talked about for a few years and now that everyone has the opportunity to quickly create images, videos and content, it is starting to get too monotonous.
Social media is about sticking out and taking a seat with well thought out content. Gaining more followers and greater engagement is based on customized content.
An example is that you can offer newsletters for different interests instead of sending a newsletter to all your subscribers. Another way is that you work with groups or so-called communities to reach better but to a narrower target group. This also places higher demands on you as a marketer.
This, combined with user-generated content, is a key to the success of social media 2020.
Much is about authenticity, being genuine and using video. But also to involve the employees as an important part of successful marketing. Past is the time when the marketing department sits alone and produces all the content. It has been talked about for a long time that sales and the market must cooperate, and now the cooperation is expanded and more within the company should be involved in the marketing and take the place of thought leader.