10 tips on social media
Using social media to communicate with key audiences is a matter of course for most companies and organizations. A well-thought-out strategy helps you create commitment and strengthen relationships.
Dare to prioritize
Invest your resources on one or a few channels that are especially important for your target groups. Rather engage in a selected channel rather than half-heartedly in several.
Determine the purpose
Define a clear purpose for each channel and clarify which target groups you want to reach with which messages. Without purpose and meaning, your communication risks becoming messy and bland.
Audience customize the messages
Find out how your messages can be packaged as relevant as possible to those you want to reach. Make sure your followers quickly feel content and engaging.
Start from what you can do for your followers and not the other way around. Customer service, advice or food recipes are examples of content that may feel relevant and engage with your followers.
Choose a clear focus and keep it consistent. It may be tempting to post on all business news, but a channel in social media should not be treated as a newsroom.
Customize your tonality
Try it until you find an address that suits the channel, the target group and yourself. In social media, there is room to be personal and express the feelings you want to convey.
Have a budget to advertise, boost posts and produce high quality content. Sponsorship is often a prerequisite for being able to be seen in the flow of your target groups.
Mind the dialogue
Create guidelines for how you respond to comments and messages. Responding quickly to your followers shows that you are available and encourage engagement.
Evaluate on an ongoing basis
Measure and analyze the activities both quantitatively and qualitatively. By regularly following up commitment and content, you can sharpen your strategy and raise the quality further.
Take a joint approach once a year and review your social media strategy. Flexibility is important as both platforms and user behaviors change rapidly.