Social Media

Facebook founder Mark Zuckerberg announced that we will continue to see drastically less content created by companies in our news feeds a few years back. The reactions of marketing experts were that the organic distribution of content on Facebook is dead. But what does it look like on other platforms? And does that mean you should focus on advertising alone instead of organic distribution this year? This blog post answers these questions! By this year, a fine-tuned social media strategy is a must, most companies already have a large amount of relevant data to use and the competition for attention…

10 tips on social media Using social media to communicate with key audiences is a matter of course for most companies and organizations. A well-thought-out strategy helps you create commitment and strengthen relationships. Dare to prioritize Invest your resources on one or a few channels that are especially important for your target groups. Rather engage in a selected channel rather than half-heartedly in several. Determine the purpose Define a clear purpose for each channel and clarify which target groups you want to reach with which messages. Without purpose and meaning, your communication risks becoming messy and bland. Audience customize the…

Do not write anything online that you would not have put on a large sign with your face on. " Today, distance is no longer an excuse for lack of customer communication, with social services such as Facebook, Instagram, Snapchat, Twitter and LinkedIn expecting consumers to be able to easily contact their suppliers. However, it is important to understand that different types of messages in different channels affect the customer in different ways through the buying press and it is important for every company to have a clear strategy for which channels and messages to work with, and why. For most…

Using and sharing images that the company's customers have taken increases the authenticity and can lead to higher conversion, a new study shows. There is much to be gained from encouraging customers to share photos about the company and then lifting them in their own marketing. In a new study from Olapic, a digital platform for user-generated content, 80 percent of respondents state that they have uploaded an image and tagged a brand at least once. Raising more "earned" user-generated content proves to be a successful content strategy for businesses. - The rules of the game have changed. Now we…

Digital marketing means that you promote your product or service on, for example, a website, social media or via email. Being seen on social media can be both cheap and effective if you do it right. Here you get an introduction to how you can promote your business through the social media. Why should you invest in social media? Social media marketing is an advantage for many start-ups as it is an easily accessible channel. Social media is a quick and easy way to get attention for a product if you are conveying a message that users appreciate and want…

In this article, we talk about his experience of networking on the internet and the importance of and what it can give managers and leaders to spend some time building their personal brand in social media. Some in that particular target group are more or less skeptical of whether it's worth the time. Facebook feels more of a private nature and on LinkedIn, networking becomes more, directly job-related. Then it is per se that these parts now tend to merge and when companies hire people, they naturally want to know a little more about them. This is why it is common…