Social Media

Why use social media? As traditional methods of marketing to customers such as advertising or direct advertising become less and less effective, companies turn to social media to find and communicate with consumers and the people who influence them. Through the social media we can share our opinions, experiences and experiences anytime, anywhere. Social media is a great way to reach and engage potential customers. Companies need to be where current and prospective customers are to make themselves visible to them and create a long-term relationship, and customers are in the social media. For companies, social media can provide opportunities…

Guide: Building a successful social media strategy Creating a successful social media strategy should be easy. You tweet, share photos on Instagram and update the status on Facebook. Most of us are regular users of these tools in our privacy. Therefore, many people believe that it takes just a few minutes of work per day to create a successful social media strategy. It's not that simple, unfortunately. If you want to increase awareness of your brand, you need more than a few posts per day. Social media is more than just a marketing tool. These can be used in many…

Facebook founder Mark Zuckerberg announced that we will continue to see drastically less content created by companies in our news feeds a few years back. The reactions of marketing experts were that the organic distribution of content on Facebook is dead. But what does it look like on other platforms? And does that mean you should focus on advertising alone instead of organic distribution this year? This blog post answers these questions! By this year, a fine-tuned social media strategy is a must, most companies already have a large amount of relevant data to use and the competition for attention…

10 tips on social media Using social media to communicate with key audiences is a matter of course for most companies and organizations. A well-thought-out strategy helps you create commitment and strengthen relationships. Dare to prioritize Invest your resources on one or a few channels that are especially important for your target groups. Rather engage in a selected channel rather than half-heartedly in several. Determine the purpose Define a clear purpose for each channel and clarify which target groups you want to reach with which messages. Without purpose and meaning, your communication risks becoming messy and bland. Audience customize the…

Do not write anything online that you would not have put on a large sign with your face on. " Today, distance is no longer an excuse for lack of customer communication, with social services such as Facebook, Instagram, Snapchat, Twitter and LinkedIn expecting consumers to be able to easily contact their suppliers. However, it is important to understand that different types of messages in different channels affect the customer in different ways through the buying press and it is important for every company to have a clear strategy for which channels and messages to work with, and why. For most…