In this article, we talk about his experience of networking on the internet and the importance of and what it can give managers and leaders to spend some time building their personal brand in social media.
Some in that particular target group are more or less skeptical of whether it’s worth the time.
Facebook feels more of a private nature and on LinkedIn, networking becomes more, directly job-related. Then it is per se that these parts now tend to merge and when companies hire people, they naturally want to know a little more about them. This is why it is common to surf around a little in different social media to get to know them.
When it comes to Facebook, it is most commonly private, with different destinations and activities that people do. It’s fun with likes and lots of comments. Most people use Linkedin for a more professional purpose.
Combining the life network with being online gives the best effect, he continues. The advantage of being physically seen is that you get the opportunity to go a little deeper into the communication and it is an advantage if you work together in a project, for example. Then you can ask a few more questions on an ongoing basis and the meeting becomes a little more personal.
You can also get to know more in that person’s network when you are in the office where he or she works, if that is where the meeting is.
The disadvantages are that it takes time and energy and costs money to travel and sometimes travel all over the world to meet.
The network offers the advantage that you can make many contacts, in a short time, to get a first impression of who the person is. The disadvantage is that it is difficult to be personal via the Internet.
Another thing that can be a challenge is that you need to be faster with answers on social media than when you email. You can’t wait to reply when you post. This can be a bit off when you have something else to do at work.
Many managers are skeptical of social media
Many managers are a bit skeptical of being part of social media because many see and watch what they write, including their superiors. Many are afraid of being criticized and making mistakes.
Many people are also a bit skeptical that it takes time and they have to be active regularly, which is obviously true. Networking and building a brand takes time and energy, but on the other hand it can give a lot back as well, he says.
What does anyone who is not on social media miss?
They miss huge opportunities to market how they work at your company or how they are as a person. They also miss the opportunity to reach out with their message relatively quickly and test and see if it works in the market.
What can people do to get started on social media?
Primarily, check out what others are posting and comment and click like here and there. Second, post something and feel free to test with some personal tips that you want to share. Then it often works very well to post a picture of something that happened during the week that you are proud of.
Of course, it is important to check with colleagues if they also want to be in the picture and together to see what you could put out. It is good to be helped to increase the spread. Furthermore, there will likely be more activity in social media in the future. A requirement will be that you at least share and like his bosses and colleagues’ posts.
Since those who are 30 years old today grew up with Facebook and other social media as a natural part of communicating just like phone or email, many more will have it as a natural part of their work