Marketing

Video Marketing Will Be The Future Of Content Marketing

Video Marketing Will Be The Future Of Content Marketing

Content is the foundation for online marketing. There are a number of ways we humans can consume content, which is audio, video, and written word. All of these content forms are used by marketers and companies and are fundamental for communication with customers and the target audience. However, video content has gotten an upswing in popularity online in recent years, which has caused marketers to invest more heavily in this form of content. Videos are considered as a powerful medium rather than texts or images to communicate a message more effectively and to increase the engagement rate. In fact, it is…
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How to Use Snapchat for Marketing

How to Use Snapchat for Marketing

How to Use Snapchat for Marketing It is usually said that everything we do online leaves traces. Maybe that's why the Snapchat app has become such a success. Not only is it popular with young people, but it has also become a popular channel for marketers. The Snapchat app has only been around for about four and a half years. It is easy to provide a lift pitch for the concept, it is an app that allows users to send pictures to each other, and the pictures are deleted after a few seconds. At first glance, this may not sound…
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Instagram marketing for Business Complete Guide

Instagram marketing for Business Complete Guide

Instagram marketing for Business Complete Guide Instagram is one of the most popular social media in the world. The app, which was founded in 2010 to allow users to share photos and videos, has been expanded to give companies a way to market their products and services to the world. In June 2018, the network reached 1 billion active users, up from 800 million in September 2017. Each year, Instagram marketing makes it easier and more accurate through a comprehensive list of features and analytics tools that help businesses create profiles, attract followers, build engagement, and grow their customer base.…
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How to Succeed With Internet Marketing

How to Succeed With Internet Marketing

Today's consumers are online. Therefore, in order to create new business, it is important to be able to get out of the noise and attract new customers online. Because the internet has become such an important part of businesses' marketing strategies, companies need to understand how to use the internet properly. In this guide, we share our best tips on how to succeed with internet marketing. Why should your business be online? Marketing has always been about appearing wherever your potential customers are. What is the difference today is that virtually all target groups, regardless of age and interest, are…
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A Guide to Instagram Advertising

A Guide to Instagram Advertising

Instagram is an image sharing app that continues to grow every day. Last September, the social network has over a billion users. Many of the young people who left Facebook are on Instagram - but its demographics are growing every day to an older user group. Instagram ads are basically the same as the photos or videos that appear in your Instagram feed. The differences are that the ad has a text in the upper right where it says "Sponsored", and a button on the left below the image with a so-called "Call-to-action" which can be eg. "Read more" or…
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How to Market Your Company on Snapchat

How to Market Your Company on Snapchat

Have you considered adding Snapchat as one of the social media outlets to promote your business? Interested in using Snapchat to strengthen your brand? With Snapchat, you can increase engagement and brand awareness through smart and innovative campaigns. With hundreds of millions of users, and a relatively low competition compared to other saturated social media platforms, Snapchat is a great platform to promote your business on. Why Snapchat? Snapchat has several hundred million daily users worldwide. The vast majority are between 17-34, but the "older" users are steadily increasing. One can see a similarity to Facebook where users were very…
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A Guide to Advertising on Instagram and What it Costs

A Guide to Advertising on Instagram and What it Costs

In many ways, advertising on Instagram is the same as advertising on Facebook. This should come as no surprise since Instagram is part of the Facebook network. One of the most important parts of your company's marketing is to appear online and this includes advertisements on Instagram, and so it is natural that as a new entrepreneur consider what it costs to advertise on Instagram? Advertising on Instagram will cost you anywhere between $ 1.92 and $ 20 per click (CPC) for a campaign. If you prefer to run your ads on a cost per mile (CPM) basis, with a…
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Clever Ways to Leverage LinkedIn for Sales

Clever Ways to Leverage LinkedIn for Sales

Social media and especially LinkedIn is a great tool for salespeople. It can be used in more or less elaborate ways. Here are five tips that you can get started with right away that deliver results quickly. Make contact Make it a natural part of your sales work to add all potential customers you meet in different contexts. Also, make sure to list all former colleagues, acquaintances, and business contacts from previous work. It is also possible to seek contact with people you have not met before. However, you should be restrictive with that. LinkedIn wants you to only contact…
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How to Use Snapchat Geofilters for Marketing

How to Use Snapchat Geofilters for Marketing

Have you heard of the opportunity to buy and design your own Geofilters? With Snapchat's ads and Geofilters, you as a company can market yourself in a whole new way. Build a relationship with your followers Communicate with your viewers as if they were your friends, and share your tips and knowledge. It is effective and often results in loyal followers. Responding to comments and getting an insight into your followers' digital channels is as important as the content you produce. Do it as a routine! Geofilter is a location-based overlay filter. This gives individuals the opportunity to make their…
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Guide to Social Media Marketing

Guide to Social Media Marketing

What is the Art of Social Media Marketing? Social media marketing covers many different things, from advertising to direct interaction with users. It can be done both to build a brand and to increase sales. Typical social media for companies to market themselves in are, for example, Facebook, LinkedIn, Twitter and Instagram, but services such as Snapchat and Pinterest may be worth considering. Social media marketing is at best an interesting, useful, measurable and permanent part of the company's marketing palette. Be where your customers are A very large number of people around the world can be reached via social…
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