Marketing - Page 24 of 28

Apr

25

2020

Email Vs Social Media Marketing

Marketing

Email or Social Media: Which is Better and Most Efficient? With so many consumers on social media these days, you may be wondering if email marketing is still effective. In this post, we share some insights and forecasts for email marketing vs social media. It is obvious that social media is worth utilizing. In fact, 83% of marketers say that social media is important to their business. Marketers have even started to think about whether social media should replace email? the answer is no. Not only does email have the largest user base overall, it also has the largest user…

Apr

25

2020

How Content Marketing Impacts Purchasing Decisions

Marketing

What effects does content marketing have on consumers' confidence and interest in buying? A new study shows interesting results. As a 131% increase in the likelihood of them shopping after taking part in educational content. Content marketing impact on purchase decision First and foremost, it shows that it really makes a difference when companies invest in educating their customers. The survey has compared companies in three different industries: There are dramatic differences in the impact between companies that invest in content and those who do not. Of course, other factors must also work - price, availability, etc. - but this…

Apr

11

2020

12 Brand Building Strategies to Boost Your Sales

Growth Strategies, Marketing

It’s still a bit premature to predict how consumer behavior has been affected by the coronavirus lockdowns. After all, it takes about 66 days to create new habits and the challenges of social distancing are still a huge adjustment with lots of emotions felt. However, key signals show not only the most interesting brand responses to what’s happening today but the brands that will still stand once regeneration begins properly. How can you be one of those brands that stick to people’s minds even in the midst of the coronavirus and new norm? Here are brand-building strategies to help boost…

Mar

17

2020

7 Social Media Trends for 2020

Marketing, Social Media

The fact that it is important to have an active presence in social media is something most people agree with, but the question is how you should be active and what trends do I see for 2020? More marketers need to look at a longer perspective and do more of what works to get through the noise to their target audience. But as you may see, there is an abundance of content on social media and competition is very high. There is talk of “content overload” and it can be difficult for you to gain visibility. Standing out and being…

Mar

17

2020

Content Marketing Ideas for Social Media Marketing

Marketing, Social Media

Hard to keep up the marketing in social media? You're not alone - many e-merchants start up accounts, which then "slumber". We have therefore made a list of different types of content, which you can pick up when the inspiration pushes. Let your purpose control the content Before we dive into the suggestions on content, we just want to remind you of the purpose you (hopefully) have set for each channel. It largely determines what type of content you should focus on. For example, if you have reach as a goal, your content needs to be relevant to many (which…

Mar

17

2020

Why Influencer Marketing Should Collaborate with Influencers

Influencer Marketing, Marketing

Have you considered using influencers to promote your product or service? Here we go through everything from what the phenomenon means to how to think and plan before contacting an influencer. We also list some common mistakes you should avoid in your collaboration. Marketing then and now Marketing the product or service your company has is fundamental to attracting customers. In the past, advertisements in newspapers, posters in the city and advertising in the mailbox were the most common ways of marketing themselves. Today, social media is at least as effective where you can reach hundreds of thousands of people…

Mar

17

2020

Why Influencer Marketing Should be Part of Your Digital Marketing Strategy

Influencer Marketing, Marketing

With banner ads becoming a less reliable ad format, companies are now looking at other digital channels to reach their target audience. One of them is influencer marketing. But the term has already begun to be used misleadingly and the market seems to think that influencers can be automated in the same way as banners. We find out - what is influencer marketing and why should you use it? A few weeks ago, Apple released its new iOS 9 operating system, and since then, the adblockers apps have been an active topic of conversation in the same vein as they…

Mar

17

2020

How to Leverage Social Media to Generate Leads

Marketing, Social Media

No matter what your business looks like, whether you run a large business or a web shop, or maybe something in between, you've probably been told that you need to be featured in social media to find your customers. It sounds good, and so it is, at least in theory. But in practice, it is often too many, and you may be one of them, that social media marketing is a great frustration. Many people spend a lot of time on it, but do not get the results they want. But it doesn't have to be that way! Using social…

Mar

15

2020

What is Digital Marketing? And How to Get Started!

Growth Strategies, Marketing, Social Media

What is digital marketing and how do you get started? Digital marketing is a strategy that consists of a mix of content marketing, SEO, video, SEM, PPC (paid advertising), social media etc. and is used to achieve a company's goals. With digital marketing, your company has the opportunity to create more business, build a brand, work with employee branding and much more. In essence, this is about the same strategy as most of being able to endure and evaluate and optimize. Getting started with your own digital marketing doesn't have to be a gigantic project as it can easily be…

Mar

15

2020

Common Digital Marketing Mistakes And How to Avoid them

Growth Strategies, Marketing, Social Media

Despite the fact that all companies are fighting their own struggles and have their own problems, they still start to see the connection between the problems in marketing fairly quickly. Therefore, today we will share the most common mistakes companies tend to make in digital marketing. Of course, also tips on how to solve these problems. 1. You have no clear and achievable goal for your marketing Sales must go up and the solution is marketing - does that sound familiar? The first mistake many big companies make is that they do not set a clear, achievable and, above all,…