It’s still a bit premature to predict how consumer behavior has been affected by the coronavirus lockdowns. After all, it takes about 66 days to create new habits and the challenges of social distancing are still a huge adjustment with lots of emotions felt. However, key signals show not only the most interesting brand responses to what’s happening today but the brands that will still stand once regeneration begins properly.
How can you be one of those brands that stick to people’s minds even in the midst of the coronavirus and new norm? Here are brand-building strategies to help boost your sales during and after these trying times!
12 Branding Building Strategies For Better Sales
Business doesn’t stop for SEO company Sydney and the like, and neither should your online presence. Stay on top of the competition and let your target market know who you are, building your brand up for better success in the future. Here are the effective strategies you can follow today:
1. The Care and Knowledge Culture
Building your brand purpose is all about action and staying relevant, relating to the times. There are companies that create content related to the coronavirus and lockdowns, from videos on home cooking or answering questions related to the virus.
There are even toy companies that help advise parents in home-schooling and educate children! Businesses should begin looking into giving for their target audience or redirect their skills for the betterment of the world. This is called the care culture when performance relates to generosity and purpose, which can have people remember you in the long run.
2. Unpause Your Identity: Passion Identity
When lives are put on pause, many have started following their passion and acting on hobbies they’ve postponed doing due to work. People now have more time for hobbies and entertainment, which helps them keep sane during the lockdown!
That’s why it’s time to start looking into reaching out to target audiences by inviting them to get creative on your platform. Hand out promos and giveaways related to your brand, whether it’s a giveaway for the best drawings or to go live as you feature your followers for their crafts.
3. Reclaim Control
Most physical stores are closed temporarily, but that doesn’t mean you have to be closed online. Brands are now turning to her-touching guidance, from curbside food deliveries or delivering products for DIY crafts and the like.
Besides this, brands are now using their tools and gaining control over the situation. Restaurant apps allow clients to use their app for waitlist management, while vehicle companies use their vehicles to deliver supplies and groceries.
4. Hyper Sensory Persuasion
With many people spending time indoors, they suffer from sensory deprivation, with people spending more on food and fitness rather than vices! A lot of consumers purchase to meet a great need to experience such haptic sensations, which is why sensorial experiences are more important now.
You can try to give people that sensory persuasion in your own way. For example, some companies offer live-streamed club experiences to boost their alcohol or audio equipment sales.
5. Go Live
Due to the enforced isolation, the solution is for live commerce. You can start live-streaming and showing off your products while informing the people with relevant news and trends. From virtual consultations to fun talks, it keeps people distracted and gains their trust with your brand.
Companies offer virtual chats related to their niche, offering guides and interviews with their expert staff. Stores also offer software that allows salespeople to virtually chaperone their target consumers through shopping for products and services online!
6. Virtual Style
While it may seem that clothes-related spending is low-priority during the lockdown, self-expression is still relevant in the fashion industry. If you are in the fashion side of things, you can still keep your brand alive in the world of digital design.
For example, streetwear companies have released digital hoodies for those who want virtual escapism. Some have created digital-only hoodie designs that one can use to print themselves. There are even digital-only fashion weeks to pioneer fashion summits!
7. Use An Authentic Voice
Of course, you should still follow the standard unspoken rules of brand building. One of them is to build that authentic voice for a positive brand reputation. If you sound robotic and overly corporate, it can turn consumers off, which reduces your organic following.
Consumers want brands that share REAL and relatable thoughts rather than the typical, boring content. Change up your tone and share your brand’s unique voice. You can also build an AI voice for your brand, it can help scale your content easily and sounds natural.
8. Utilize Social Media
Social media marketing is an important tool for brands if they want to connect with their current and prospective clients. Start utilizing social media by creating accounts and pages on popular networks such as Facebook, Instagram, Twitter, or Pinterest. That way, you can maximize your online reach to millions of people, using your voice to represent your brand the best way possible.
9. Improve Content Marketing
You need to launch brand-building campaigns that increase engagement with proper content. Host giveaways, raffles, contests, and create content that will meet your audiences’ wants and needs. Answer questions, inform them of relevant and important things related to your industry AND today’s trends!
Be sure to stay consistent in posting such high-quality content to keep your audience coming back for more.
10. Market Analysis: Know Your Audience
Before you even create a suitable brand image and reputation, you need to know your target market. Conduct a market analysis for more insight on the lives of your prospects, knowing their wants, needs, and expectations of the business. This will help you move forward with your next branding strategy and campaign.
11. PPC Campaigns
Another way to advertise and spread your brand name is through PPC ad campaigns. This is a great strategy for those who understand their target audiences and demographics. That way, you can start to compete with your competitors and relevant websites.
With social media ads rising, you have more control over who sees your ads. More relevant people can see who you are, visiting your landing page and taking action!
12. Look Into Local SEO
You can boost your local sales by prioritizing local SEO. This is a great option for local brands that want to be known to individuals in certain areas. You’ll be surprised by the hundreds of people around your area that search for things related to your business!
Create local SEO strategies to bring you higher-quality leads that are most likely to convert.
Wrapping It Up
It’s crucial to create a strong and positive reputation for your brand, which will keep people interested and coming back for more. Fortunately, it’s still possible to keep up with the times and stay relevant with your target audience, whether it’s hiring Adwords Company for their services or creating your own plans. With the right strategies, you can communicate with your target audience and continue to rise in sales and popularity.
I hope that these brand-building strategies helped you learn something for the business. So begin following these tips to let people know what you offer.
Do you have any questions or want to share your tips and brand building strategies? Share it in the comments section below, all your thoughts are much appreciated!