How to Market Your Company on Snapchat

Have you considered adding Snapchat as one of the social media outlets to promote your business? Interested in using Snapchat to strengthen your brand? With Snapchat, you can increase engagement and brand awareness through smart and innovative campaigns. With hundreds of millions of users, and a relatively low competition compared to other saturated social media platforms, Snapchat is a great platform to promote your business on.

Why Snapchat?

Snapchat has several hundred million daily users worldwide. The vast majority are between 17-34, but the “older” users are steadily increasing. One can see a similarity to Facebook where users were very young at launch while now it is more 35+ using the first world social media. Snapchat has been about both Facebook and Instagram in daily users for 25 years. Below are some tips on how to promote your business via Snapchat.

Report live from events

Snapchat’s my-story feature is the perfect marketing tool for reporting your events. You can use it for product launch, the CEO’s speech at the party, or whatever you want to highlight from your company. You give your audience a sense of live broadcast and offer a different, more authentic view of what’s going on at your event.

Create personalized content

You can also use Snapchat by offering private content to your customers that they can’t access other social media. Think of something unique to surprise your followers. For example, it has happened that clothing stores send private snaps to their followers when they are to launch a new collection before releasing the collection in their other channels. Your users then get a sense of exclusivity which makes them feel more for your company.

Interact with your customers

All social media today offers marketing so it is important to find unique ways to stand out. One way to go is to have discount codes or sales on My-Story. It may also be an idea to ask your guests to take a snap as they hold up your product.

Take customers behind the scenes

Film what’s going on behind the scenes of your business. It can be from the production or the office. Catch Friday afternoon, birthday celebrations, or corporate events.

Collaborate with influencers

Like Instagram, it might be an idea to partner with influencers to help you spread your message. Here you can reach a target group that is difficult to reach with other media.

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