Everyone talks about Snapchat, but how should you really use it as a company?
Few have missed out on the fact that right now Snapchat is the strongest shining star in the digital sky. The platform and the app have been on the market since 2011 and in a short period of time have managed to gain a strong position within the buyer-oriented target group 12-25-year-olds.
The fact that it has not yet found its way into other target groups may be due to the fact that it is very different. On Snapchat, the content disappears a few seconds after the recipient reads it. A kind of backlash against other social channels, where things are published and perhaps saved forever. In recent years, Snapchat has also launched a new feature, “Stories”. Content can be viewed there several times – for 24 hours. The function has been a success. But one reason is that the older generation is not used to communicating with images.
So how do you use Snapchat as a company? The structure of the service invites a variety of uses, from everything from presenting new products, to competitions and “behind the scenes” clips. But since the material is not saved, it can be difficult to find good examples to be inspired by.
Given the huge reach and growth the channel has at a younger age, this will be an important channel for every company to keep an eye on and already think: how can we make ourselves relevant to our target groups here?
Five tips on getting started with Snapchat for your business
- Identify if your company’s target audience is here
- Think about what value you can add
- Have respect for it being a different channel
- Create unique content and give channel users exclusive access to your campaign or product
- Hire established Snapchat users as ambassadors