10 Guidelines for Marketing a Product on Social Media

Social media is rapidly increasing in its reach every day. Around 1.3 million people join social media every day, and 4.55 billion people are active users of social media platforms. Due to its expanded reach, social media marketing has become a popular choice for marketers. 

Although social media is a platform where you can post freely, for marketing purposes, you need to follow a few guidelines to reach your audience and make a mark on their minds. Here are a few techniques and tips that you can use to make your marketing strategy more effective.

1. Platform and Resources

The platforms on which you place your product define your sales. Choose the social media handle where your leads are active users. Before choosing a platform, consider the age, gender, and purpose on the social media platform of your leads.

According to a 2022 report by Statista, Most Instagram users are between 18 to 34 years old. If your leads fall in the category of people who use Instagram for most of their social media dose, use all the resources of an Instagram account to reach them.

  • Stories and Posts

Make a schedule for posting on social media. The most effective technique in marketing is consistency. If you make your product visible to your buyer regularly, it will leave a mark on their brain. The product will become an unconscious acknowledgment. And as most purchases are unconscious decisions, they will gravitate toward your brand perfunctorily. 

Coordinate your posts and stories and make them exciting and surprising. Make sure that your schedule coincides with your target audience, consider all locations worldwide and their time zone differences.

  • Paid Promotions

All social media handles allow paid promotions. You can avail this option to widen your following and direct traffic to your social media account or website. You can choose the content, category, and time for your paid promotions on your social media handle.

  • Hashtags 

The trends on social media are very effective for marketing, as they affect a massive number of people in a precise time. Take part in these hashtags and make a statement about important issues that affect the public. 

Your values and priorities will draw the leads with similar values and preferences to your page. People prefer brands that are active in social changes and phenomena. 

  • Graphics

A visual aid can help you attract your audience. Use illustrations or pictures that your leads will respond to and caption them with your message. Use astounding, cute, or aesthetically pleasing graphics for your brand. 

2. Post Concise and Effectively

Social media’s scrolling down function has reduced the attention span of people. Most social media users do not have the patience to read long paragraphs of information. They want short and effective doses of knowledge. 

So, make your posts concise and informative for your readers, and use pictures and headlines to mark the noteworthy points.

Use tags and links to direct your audience to another source that you would like them to see. Social media marketers use internal links to keep the audience’s attention for a longer time. 

3. Buyer’s Personality Persona

Before you start marketing a product, you need to identify its target audience. Making the product’s audience is necessary because it will help you decide which techniques, platforms, content, and place you should consider. 


A buyer’s persona is a fictional character that the marketing team creates to identify their general buyer. They can create more than one persona if they are required. A persona can include preferred brands, income, media consumption, pressure points, Characteristics, brand loyalty, and other attributes.

4. Curate Content

Content curation is a supporting technique marketers use to engage their potential buyers. Bearing in mind the media consumption of their potential buyers, marketers curate existing content to allure them. Like this, it is easy to keep in touch with your customers without putting too much effort.

5. Join Communities

If you choose to promote your brand on LinkedIn or Facebook, join the social media communities that resemble your description and use them as guidelines for your next step. These communities can be incredibly helpful in problem-solving situations and when you need support. 

6. Post on Fresh Topics

Social media topics and trends change every day. Every new day millions of people are influenced by a novel cause or situation. You need to keep track of all these trends, hashtags, and searches for marketing purposes. 

Many companies hire social media managers who are experts in keeping in touch with recent hot topics and trends. Hiring a social media manager for your brand will distinguish your personality from your professional account and save you time.

7. Make an Aesthetically Pleasing Profile

A visual representation of the brand is necessary. A distinct color or color scheme will help highlight your ads and posts. Your feed needs to look aesthetically pleasing and cohesive; so that it does not appear random. 

8. Direct Engagement with Your Audience

As you get more and more followers to keep them, you need to give them something they can consume. A personal touch or contact with your followers will help you build a strong relationship with the audience and understand them better.

Schedule Livestreams, Q&As, and manage direct messages and comments with care to keep your audience’s loyalty and convince them to purchase your product.

9. Use Outside Influence

External contacts or promotions can also positively affect your brand. Many brands use the following to enhance their reputation in public:

  • Influencers

Social media influencers and lifestyle experts have a long list of followers that religiously visit their accounts for content consumption and advice. In the traditional marketing schemes where word of mouth could do wonders for the agencies, now influencers can start a trend and spread the word for you.

Many influencers do pay promotions or PR package reviews that help their audience’s decisions.

  • Marketing Agency

If you have been marketing your product by yourself on social media and it has not taken off, you are doing something wrong. Take help from a marketing agency, as they are experts in marketing and can help you boost your sales within months.

  • Collaborations

Collaborating with complementary brands can help you get more buyers. Choose the brands carefully because collaborating with the wrong brand can also cause you to lose a lot of leads.

10. Use Demand and Supply Method

Try different strategies in marketing and use the one that directs more traffic. See which method is in more demand and supply it to your audience.

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