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Do you also think that networking can feel a little cramped or even difficult? You're not alone! And yet, it is so important to build networks today, both for your career but also for your personal development. Here's how you get started! Networking is a word that scares many, and already there we think you need to start your journey. You need to work on your attitude towards the phenomenon of networking. Participating in a mingle can sound like it comes with demands, when it is really only you who set expectations. Instead of worrying about things like "what if…

Behind every successful influencer lies hard work and a love for their followers. We give you 9 tips on how to succeed in establishing yourself as a a successful social media influencer. 1. Niche yourself Are you funny, great at makeup, have a great interest in plants or maybe passionate about fitness? To etablish yourself as a thought leader, you need to become an expert in a specific field. Find exactly what you are good at and focus on just that. To become a successful influencer requires perseverance and hard work - it is therefore very important that you are…

Reaching out to social media can help you gain new customers, and you can get even better impact if you work with influencers. Here's how to find a micro-influencer for your particular business. Marketing through influencers has grown an incredible amount in recent years and it is a very effective way to build up your brand. What it is all about is simply collaborating with one or more people who have a steady following and who represent the company's target group. Using influencers can be daunting for smaller companies that can't invest the large sums of money that are often…

 In an era of adblockers and advertising fatigue, more and more companies are looking for collaboration with relevant influencers, influential people who have a high reputation among their target audience. Today, influencers can work across a variety of digital channels, from blogs and Youtube to Instagram, Snapchat and Twitter. Unlike people who are known from other public contexts, an influencer is often someone who has worked hard and consciously to build a relationship with their followers, and someone whose opinion the followers also trust. We think you can find influencer collaborations in all industries; those people who have a special…

How physical stores can work with influencer marketing Influencer Marketing is a concept that involves working with certain people who are influential in your target group. In e-commerce, it is extremely popular when you can create "affiliate links" that enable these brands to track the orders placed through different influences' pages and thus optimize and replace for the marketing. Influencer marketing in physical commerce In stores it is more difficult to get to the same tracking flow, but you can still work effectively with influencer marketing in the store - even scarce resources. Today, there are plenty of niche experts…

They are the new stars, the new role models and the new media power holders. We call them social media influencers. 1. Tag your content! Don't forget to tag your content with the right keywords and hashtags. 5. Don't be so sensitive to negative criticism Not everyone will think your content is good. You must be prepared to receive negative criticism, perhaps even mocked. So is life in the social limelight. Do not take any crap but use used features such as blocking negative words or blocking users. 6. Never forget, never forget your audience As soon as you start…

Influencers in B2B cost less than B2C influencers. Something that is overlooked is the use of influencers in B2B. A phenomenon that is often called a "thought leader". Despite the fact that more and more agencies are focusing on influencers while the reviews continue to see (and increase) the use of influencer marketing. Here I thought about talking about the use of thought leaders or influencers in B2B as well as what such a collaboration can look like. As well as tips on how to increase the commitment of their employees. Do you have the best employees in the industry?…

Three tips on how to choose influencers! Why not try to collaborate with some influencer? Influencer marketing Not all business ideas are suitable for collaboration, but in many cases it can be the icing on the door that gets sales started seriously. But what should a company think about when choosing its influencer? Choose someone who already uses the company's type of product / service so that the posts will be more credible. Think about what image the influencer has and whether this goes "hand in hand" with your company's image. Choice of influencers In addition to this, the company…

3 tips for making collabs with influencers Influencer marketing has grown vastly in the recent years, but how do you execute an influencer marketing strategy? What should you think about and avoid?  1. The right target group or wide range? When you start working on influencer marketing and with influencers in social media, it can be tempting to buy an Instagram picture directly from the biggest influencers. It may work, but we recommend focusing on the profiles of the target groups in front of the number of followers. If your brand, your e-commerce or your product is primarily aimed at…

Do you want a YES? Of course, you want to convince and influence is of the greatest interest. Influencer Marketing is the method. What is Influencer Marketing? What are the benefits? How-to? Here you get the answers. The advantages are that you simply get much more value per spent marketing crown compared to other form of paid marketing. In addition to increasing the reach of the company's message, Influencer Marketing can help to strengthen the brand and the relationship with the customer. The influencer can also create new engaging content in the form of text, images and movies. In the…