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How to Use Snapchat for Your Business

How to Use Snapchat for Your Business

With hundreds of millions of users, Snapchat has become a big trend among the young. The majority of Snapchat users are between 13 and 24 years old and now companies are starting to see opportunities to create relationships through the channel. In particular, companies that focus on the younger audience. Snapchat is today the big social media channel for young people. You upload photos and videos that are shown for a maximum of 10 seconds, called snaps. It's a simple interface, you can draw and use different filters to create crazy things. Once you have taken a snap, it will…
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Which Social Media Platforms Should You Use for Your Business?

Which Social Media Platforms Should You Use for Your Business?

Getting Started Social media has become an obvious tool in most marketing plans that want to be visible in today's digital noise. Social media gives you the opportunity to reach your target audience in a fast and cost-effective way compared to traditional media such as TV, radio, and the newspaper. In other words, this means you are missing out on great opportunities if your company is not included in social media. Getting started is not always the easiest thing, which can be even more difficult is knowing which platform (s) you can use for your particular company and its product…
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How to Use LinkedIn for SEO

How to Use LinkedIn for SEO

How to Use LinkedIn for SEO Opportunities with SEO on LinkedIn are often overlooked and neglected. But it is time you start looking at LinkedIn as a search engine because the platform can have great SEO benefits. LinkedIn is the most popular platform for B2B companies to acquire new customers, so by optimizing your LinkedIn presence, you have a number of potential benefits - both for your personal profile and for your business or business. Due to its high domain authority, the search engines produce many LinkedIn results in SERPs for certain search terms, especially the terms that revolve around…
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Fake Followers on Instagram is a Problem of Influencer Marketing

Fake Followers on Instagram is a Problem of Influencer Marketing

How good is influencer marketing really? It has become an increasingly popular way for e-retailers and businesses to promote themselves through influencers - profiles on Instagram, and Youtube with a large following. In recent years, the trend of so-called micro-influencers has also emerged. The category includes a person who has a somewhat more niche content and a smaller number of followers. It can be an effective and relatively inexpensive and cost-effective way for many companies to market themselves through influencers, but there are also risks to take into account. According to new figures from the analysis company Hype Auditor, the…
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Reasons You Fail with Your Marketing

Reasons You Fail with Your Marketing

Wondering why people don't come to your business? It most likely has to do with your marketing. Maybe it is the lack of marketing or it is in the way you conduct your marketing. In this post, you can read about why you are failing in your marketing and get tips and suggestions on how you can do better, in order to get the most value for your money. Companies have always bought traditional ads in the form of display ads and similar. Why would you end it now? Yes, one reason may be that print is a costly channel…
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Should you Use Snapchat?

Should you Use Snapchat?

Since the dawn of time, or at least since the dawn of the social media, companies and organizations have asked themselves the same question as soon as something new is called social network - should we be there? The answer is not obvious. Perhaps. It all depends on what target group you have. Social media is a great tool for reaching your specific target audience, but not everyone is on all platforms and therefore far from sure that you should be there. Still, it takes some time and energy to get into a new platform, and it can easily feel…
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How to Use Instagram Highlights

How to Use Instagram Highlights

By now, few people have missed Instagram Stories, when Instagram took the best of Snapchat and implemented it on its own platform. When you upload an Instagram Story it is possible to save it directly to your profile page under a so-called Instagram Highlights. Ordinary Stories are only saved for 24 hours before they disappear. If you have created some really good and interesting Instagram Stories, then you can save it so that your followers can always access it at any time This is what is called Instagram highlights. Add Instagram Stories to Highlights Go to your profile and press…
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8 Tips on How to Succeed with Your Marketing

8 Tips on How to Succeed with Your Marketing

It is an art to stand out and cut through the noise. We are faced with millions of impressions every day, and somewhere we have to decide - what is relevant and what is not? It has become easier to reach out with marketing, but harder to reach. The biggest challenge of our time is not to find ways to communicate with our customers, but what our communication should contain to make customers feel that it gives them indispensable information. If you don't feel like you are not there then you might as well go home. There is no right…
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How to Succeed With Digital Marketing

How to Succeed With Digital Marketing

The digital transformation has reached the companies' marketing departments, including EC. In this article, we share the recipe for how to succeed - and what to avoid in order to fail with digital marketing. Digital marketing is a must for the modern and customer-oriented business. In addition to reducing the cost of initial sales work, it will allow your business to meet the customers where they are located. Thus: the platforms where the customer prefers to gather their information. In addition, you can follow the customer's journey towards a purchase decision and support this journey with the right information at…
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How to Promote Your Business in Facebook Groups

How to Promote Your Business in Facebook Groups

How to Promote Your Business in Facebook Groups Many business owners have found that joining various groups on Facebook can be a good thing as part of promoting themselves and their businesses. There are many different types of groups on Facebook, if you do not want to create "bad will", it is important to keep track of what is okay and not in the different groups. Find out more before you get started. Always read the group rules first, which most groups usually have and then stick to them. Otherwise, you run the risk of being excluded, as well as…
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