Why Influencer marketing Risk Losing Trust in Marketing
What differentiates influencer marketing from traditional marketing? Credibility has long been one of the answers. But it is also the one that is jeopardized when influencers' channels go towards similar to pure ad feeds. Blogs were, in the early 2000s the new magazines, though better. Not least because they were updated every day. But also because they had personal content from private senders. But today, influencers have become the new rulers in the hearts of consumers. Although ambassadors and familiar faces in advertising are nothing new, interest in influencer marketing as a concept has increased significantly in recent years. This…
