How to Build Business Relationships on LinkedIn

The Linkedin business network has over 500 million users globally. But how should you relate to Linkedin?


1. Keep your profile updated.

2. Build your network gradually.

3. Be active, like, share or comment regularly.

4. Share articles that are of interest to your followers.

Linkedin is an excellent platform for finding new exciting jobs, to broaden their network, to build up the personal or company brand and to gather new knowledge. What you choose to use Linkedin for simply depends on what you have in mind.

The first step to getting started is to create a complete profile, and there are a few must-misses. The profile picture is most important. Then you add a job title, a brief summary of yourself, your current and past employment and what you have for education. Having a reference on their profile is also a big plus.

The next step is to build up your contact network and as a maximum you can have 30,000 contacts on Linkedin. How big your own network is going to be in the end is like a lot of other things about taste and taste. Some invest in quantity before quality, others choose to only add people with whom they have had contact. A good number is somewhere in between 500–600 contacts.

If the rule of thumb is that you only add people you have met, your reach will be very limited. One tip is to set criteria for which group of people you want to reach in the future. Then it will also be easier to say yes or no to new contact requests.

After that it’s time to think about content. Many people get stuck here, but at the same time you don’t have to be in such a hurry.

Carefully start liking and commenting on other people’s posts and write some posts or share interesting articles, linked to your topic. Once you’ve got the hang of how it works, it may be time to take the next step and become more active. Watch how others do and learn from them.

So how active should you be?

For the experienced, one post per working day can be a reasonable one
objective. For the beginner it is enough with about two posts a week.

At the same time, it is now more a rule than exceptions that employees sit with social media during working hours. Completely banning social media in the workplace is counterproductive. Instead, the company should develop a strategy for how staff work together on social media and how to help disseminate each other’s content.

For the experienced, one post per working day can be a reasonable one
objective. For the beginner it is enough with about two posts a week.
– Many of the users are their own brands and social media is their tool. Instead, agree on how you can help drive articles or content that can help lift the company.

Parallel to Linkedin are other platforms such as Facebook, Twitter, Instagram and Snapchat. It can be easy to dribble which language and speech fits the right platform. The approach at Linkedin may be personal, but at the same time it should be more professional than for example on Instagram.

– There is an expectation among the followers that the material being shared should be interesting to read. Take that as a starting point and be happy to spend a little more time on your content. The articles do not have to be complicated, but they should be of use to your followers in order to spread them.

In addition to sharing useful articles, it is also important to vary its content in order to get more dissemination. Combine texts, pictures and movie clips, “these profiles are often very interesting to follow”. Also, the wheel does not have to be reinvented every time. It’s okay to reuse, renew and customize materials to fit in with what’s currently being done.

Another trick is to get help from the employees to share the company’s posts. Personal sharing is a key factor in brand building, especially for smaller organizations with limited resources.

– In addition to reach, personal commitment creates a higher level of credibility. Research shows that common people believe more in people than in a company that shares a post.

In addition to a broad network of contacts, there are also a variety of groups on Linkedin. They function much like meeting places where users can find useful information and interesting discussions. At the same time, the supply is very large and it can be difficult to keep up with everywhere.

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