How Content Marketing Impacts Purchasing Decisions
What effects does content marketing have on consumers' confidence and interest in buying? A new study shows interesting results. As a 131% increase in the likelihood of them shopping after taking part in educational content. Content marketing impact on purchase decision First and foremost, it shows that it really makes a difference when companies invest in educating their customers. The survey has compared companies in three different industries: There are dramatic differences in the impact between companies that invest in content and those who do not. Of course, other factors must also work - price, availability, etc. - but this…