Month: April 2020

How Content Marketing Impacts Purchasing Decisions

How Content Marketing Impacts Purchasing Decisions

What effects does content marketing have on consumers' confidence and interest in buying? A new study shows interesting results. As a 131% increase in the likelihood of them shopping after taking part in educational content. Content marketing impact on purchase decision First and foremost, it shows that it really makes a difference when companies invest in educating their customers. The survey has compared companies in three different industries: There are dramatic differences in the impact between companies that invest in content and those who do not. Of course, other factors must also work - price, availability, etc. - but this…
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How to Choose the Right Influencers in Influencer Marketing

How to Choose the Right Influencers in Influencer Marketing

Influencer marketing - marketing through influencers - is becoming more common. But there are major differences between different types of influencers and it is important that you think through what you want to achieve to choose the right one. Although influencer marketing is really based on an old idea - to let someone who has the power or confidence to represent your product or brand instead of you - it has gained a new dimension in marketing. The reason is, of course, that digital development and especially social media have both created new types of influencers and new ways of…
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How Social Media Affects ECommerce

How Social Media Affects ECommerce

With the advent of social media, many companies have realized that they need to change their operational strategies to adapt. Social media affects the business of all sizes in several different ways. Because of social media, companies need to personalize their brands, market their products in different ways, and communicate with customers in new ways. About social media Social media sites and applications allow users to create communities to share content, such as videos, personal messages, photos, ideas, and other information about themselves. Most forms of social media accept individual users as well as organizations such as companies and non-profit…
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6 Reasons to Use Influencers in Your Marketing

6 Reasons to Use Influencers in Your Marketing

In recent years, influencers have become an increasingly common channel to use to create effective marketing for the company's target audience. Are you still doubtful and maybe not completely convinced? Then we will tell you why influencers are something for you and your marketing strategy. Now we give you the arguments as to why you should use influencers to get more customers. It is easy to think that an influencer is a person who just takes selfies and posts in their social media. But that is to really underestimate influencers. Influencers are extremely skilled brand builders who have worked hard…
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Young Individuals are Heavily Affected by Influencers

Young Individuals are Heavily Affected by Influencers

A new survey conducted by American Wunderman Thompson Commerce shows that 55 percent of young people ages 6-16 state that they would like to buy a product if they see their favorite influencer use or wear it. The report also shows the great influence that social media has on today's young people, for example, 57 percent of respondents state that they want to buy products they have seen advertised on Instagram. The survey also shows that videos are the most influential content (24 percent) on the web to influence young shoppers' purchase decisions, followed by social media (19 percent) and…
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Does Social Media Make us Spend More Money?

Does Social Media Make us Spend More Money?

Our shopping behavior is largely about social affirmation and that we often compare ourselves with others. Let's go a little deeper into social media to try to understand the connection between our feelings and our behavior. We build our identity with what we own The consumer society that prevails has gone so far that our entire identity and social status is based on the brands we own and the gadgets we have. Most of all, we should show our lives on social media to get confirmation as well, we really do well. The trip abroad, the luxurious drinks, the brand…
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De 10 mest följda Instagram-kontona 2023

De 10 mest följda Instagram-kontona 2023

OBS: Alla följare räknades senast den 23 Januari 2023. Spegel spegel på väggen, vem är den skönaste av dem alla? Begäran efter berömmelse, skönhet och inflytande har alltid varit i centrum för vår kultur. Så långt tillbaka som grottmålningarna har människor besatt över att vara det skönaste i landet. Uppkomsten av sociala medier har inte skapat en ny generation som är besatt av berömmelse, utan har gett dem ett nytt sätt att ta slut, och Instagram är en av de mest populära bland potentiella berömmande sökare. Vem är den mest följda personen på Instagram? Det officiella Instagram-kontot är världens mest…
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Instagram ligger Nere: Senaste Serverstatus, nyhetsflöde och inloggningsproblem Instagram

Instagram ligger Nere: Senaste Serverstatus, nyhetsflöde och inloggningsproblem Instagram

Instagram är en onlinetjänst för fotodelning och socialt nätverk som låter användare ta bilder, tillämpa filter på dem och dela dessa bilder på flera sätt, inklusive via sociala nätverk som Twitter och Facebook. Instagram finns som en applikation för iPhone-, iPad- och Android-enheter. Instagram är en del av Facebook. Downdetector.com rapporterar om Instagram ligger nere eller om det bara är du. Kontrollera aktuell status och strömavbrottskarta. Lägg upp din rapport och se andras rapporter och klagomål.
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Attributes of a Good Business Executive

Attributes of a Good Business Executive

Attributes of a Good Business Executive If you are on the hunt for a good business executive and are finding it difficult to drill down on exactly what you are looking for – here we have listed some top attributes that you should definitely ensure are on your job specification or look out for during the interview process.  Vision  Good leaders don’t just think about what’s happening today – they look into the future.  They can articulate what goals they should look to achieve for the business and are able to create a strategic plan to ensure that the goals…
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En Komplett Nybörjarguide till Influencer Marknadsföring

En Komplett Nybörjarguide till Influencer Marknadsföring

För närvarande är en av de största trenderna inom reklam influencer marknadsföring. I en undersökning håller 94% av företagen som har testat det med om att det är en effektiv marknadsföringsstrategi. Med vad är exakt den här typen av marknadsföring? Hur kan det hjälpa dig att förbättra din SEO? Och hur kan du nå ut till stora påverkare - eller bli en själv? Läs vidare för vår omfattande guide influencermarknadsföring. Vad är Influencer Marketing? Har du någonsin köpt en produkt eller tjänst för en kändis som du gillade använde eller rekommenderade den? Det är okej att erkänna det. Vi har…
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