Month: April 2020

If you have decided to start communicating more through influencers, it is important to understand that there are different types of influencers. By spreading your efforts and partnerships, and not putting all focus on one influencer, the results are very likely to improve. Obviously, to achieve good results, hard work is required, for each type of influencer, a tailored strategy is required to succeed. But first, you need to understand which types of influencers exist. 1. An employee is also an influencer Have you thought about the fact that your best influencers can sit just a few tables down the…

Using influencers was one of the big trends in 2016 and we see how the industry has exploded ever since. However, some companies have already experienced a backlash, when they have not understood what the relationship with influencers really looks like. In February, we saw Disney withdraw its support for PewdiePie over a tasteless video with jokes that could be considered anti-Semitic. So, what do you need to think about choosing the right influencer collaboration? Relevant context for the followers and relevant traffic for you A political blogger was offered an opportunity to blog about the oil changes. Someone thought…

Influencer marketing has proven to be an extremely effective marketing strategy for companies to reach and impact their audience. But just like any other marketing effort, it is important to know how to execute in order to get the best possible results. Working with influencers is hot and we notice a great deal of interest in this type of marketing, but not everyone is aware of how to ensure that the collaboration is favorable and successful. Often, you make the mistake of evaluating the outcome simply by measuring the last measurement point (for example, conversions in your webshop) and not…

How do you get people to follow the government's recommendations and advice in corona times? Use the huge impact of the influences, many people argue. An important part of the fight against COVID-19 is to get information about the government's guidelines and regulations to the population as quickly and efficiently as possible. Since both channel selection and news consumption vary widely between different social groups and age groups, you need to use all tools in the toolbox if you want to reach everyone in the community. One of the tools one should use more is influencers. Today, influencers not only…

With the advent of social media in recent years, the opportunities for digital marketing have grown and are still evolving all the time. Influencer marketing is one of the newer forms of marketing, something that has been adopted not least in e-commerce - but what are the benefits, and what should one beware of as an e-retailer? Social media profiles with a large following and high impact, or influencers to describe the phenomenon in one word - are now a common feature of the marketing strategy of many e-retailers. A brand can collaborate with influencers in a variety of ways;…