In recent years, influencers have become an increasingly common channel to use to create effective marketing for the company’s target audience. Are you still doubtful and maybe not completely convinced? Then we will tell you why influencers are something for you and your marketing strategy.
Now we give you the arguments as to why you should use influencers to get more customers. It is easy to think that an influencer is a person who just takes selfies and posts in their social media. But that is to really underestimate influencers. Influencers are extremely skilled brand builders who have worked hard to create a trusting relationship with a large number of followers. A crowd of followers who are, oftentimes, your target audience as well!
To sum up, an influencer is a person who is proficient at influencing and inspiring other people through their own brand. Many influencers support themselves today through their social media where they collaborate with companies to increase awareness of their brands and products. So what are the reasons why you should use an influencer in your marketing?
1. A credible source
Many of us listen to our friends’ recommendations when faced with the choice to buy a new product or service. In fact, recommendations are one of the best ways for companies to get new loyal customers. As an entrepreneur, building trust and trust in a new customer often takes a long time, which can facilitate collaboration with an influencer because they already have a relationship with their followers.
Influencers have put in blood, sweat, tears and very hard work to build their channels and have managed to win the trust and heart of their followers. Through collaboration, you as an entrepreneur can benefit from their established relationships with their followers and which in turn can give you more customers.
2. The right target group
Taking the time to find “right” influencers who have the same target audience as you is hugely important. But the right match increases the conditions and the chance of maximizing the effect of your collaboration. With the right choice, you get direct contact with not only their target group – but also your own. Now you can reach, engage, and influence your target audience in a way that has not previously been possible on a larger scale.
3. Measurable commitment
Initially, influencers in marketing were focused on generating awareness of a company or brand, but the conversion itself was difficult to keep track of. But now you have the opportunity to check your conversions through an influencer.
Now it’s possible to tag in Instagram Stories, add buy buttons directly into your feed that keeps you track of your ROI (Return on Investment). It makes it much easier for you as an entrepreneur to get a figure on the commitment and what your collaboration actually gives. Of course, you can also use a simple discount code!
4. Pros on social media
To really succeed in building your presence in social media and engaging your followers requires a lot of time and effort. It is also not easy to keep track of everything that is going on in your own channels, while the development goes fast with new features and features in the social media. Here you have great help to make use of collaborations.
Influencers spend much of their waking time on social media and have become professionals in researching, creating content, publishing, tracking, and engaging in dialogue with their followers. They know what works for their target audience and don’t. By working with them, you as an entrepreneur can establish a social presence and a relationship with your target group in a smart way that does not require too much effort.
5. Your competitors are already up and running!
In recent years, the number of companies using influencers in their marketing has increased significantly. Many established influencers have had a number of different collaborations and know exactly how to successfully reach the message to their followers.
They have control over what goes home and not among their followers. Many companies are already making full use of influencers in their marketing and maybe your competitors are too. So why not get yourself into the game and make sure you create new customer relationships too?
6. Valuable cooperation
Sought after influencers with a strong brand that drives a lot of traffic can cost quite a bit to work with. But the visibility that the collaboration can generate and lead to can be invaluable as it enables more customers for you. If you look with the right person, in the right channel, and with the right message, you can make money back – and in many cases, several times over.
Of course, there are both pros and cons to using influencers in your marketing. But it is clear that there is much to be gained from successful collaboration and the trend looks set to continue to grow. So surely it might be worth trying to work with influencers even in your marketing?
Want to learn more about digital marketing and social media? Then don’t miss our post on how to get started on social media and how to make your business a success!