Social media has become an integral part of modern life, with billions of people around the world now using various platforms to connect, communicate, and engage with one another online.
With this widespread use of social media has come a new language of terms and phrases that are used to describe the different activities that take place on these platforms. This article will explore the most commonly used social media terminology, providing definitions and examples of how they are used.
With the ever-evolving environment of social media, it is important to understand the terms and phrases used when engaging with others online. Knowing the vocabulary of social media can help users better understand the conversations they are having and ensure that they are expressing themselves in the most effective way.
Whether you are a seasoned social media user or just getting started, familiarizing yourself with the most commonly used social media terminology can benefit you greatly. This article will provide a comprehensive overview of the most important terms and phrases used in the social media space and explain how they are used.
List of social media terms: Social media terminology
Refers to websites and applications that enable users to create and share content, or to participate in social networking. It includes activities such as posting messages, sharing photos, and participating in online conversations.
The practice of connecting with other people online, usually through a social media platform, in order to build relationships and interact with others.
Social media marketing
The process of leveraging social media platforms to promote products, services, and brands.
Social media platform
A website or application that is used for social media engagement. Examples of popular social media platforms include Facebook, Twitter, Instagram, and YouTube.
Social media strategy
A plan of action for using social media to achieve specific marketing and business objectives.
Social media presence
Refers to a business’s presence and activity on social media. This includes the number of followers, engagement rate, and overall reach of the brand.
Social media scheduling
The process of creating and scheduling posts in advance for social media accounts.
Social media analytics
The process of collecting and analyzing data from social media accounts to gain insights into customer behavior, engagement, and other metrics.
Social media metrics
Data and analytics are used to measure the performance of a brand’s social media presence.
Social media influencer
An individual or group with a large following on social media can influence or shape public opinion.
Social media influencer marketing
A type of marketing that utilizes influencers to reach potential customers.
Social media listening
The process of monitoring conversations on social media to gain insights into customer sentiment and needs.
Social media monitoring
The continuous tracking of conversations and content related to an organization or brand across social media platforms.
Social media engagement
Interaction between users and an organization or brand on social media, including likes, comments, shares, and replies.
Social media followers
Users who have chosen to follow an organization or brand on social media.
Social media following
The act of following an organization or brand on social media. The term is also often used to describe how many followers a person or organization has on social media.
Social media likes
A form of engagement on social media where users click to show appreciation for content.
Social media shares
A form of engagement on social media where users pass content along to their own networks.
Social media comments
A form of engagement on social media where users post reactions or thoughts beneath content.
Social media replies
A form of engagement on social media where users respond to comments, shares, or other user interactions.
Social media mentions
A form of engagement on social media where users refer to or tag an organization or brand in their content.
Social media hashtags
A form of engagement on social media where users tag their content with relevant keywords or phrases.
Social media tagging
A form of engagement on social media where users refer to or tag other users in their content.
Social media groups
Online spaces dedicated to the discussion of particular topics among users with shared interests.
Social media communities
Online spaces dedicated to the discussion of particular topics among users with shared interests.
Social media events
Online spaces dedicated to the promotion of a particular event.
Social media trends
Popular topics or conversations across social media.
Social media algorithms
The set of rules and processes used by social media networks to determine what content will be shown to users.
Social media news feed
A personalized stream of content from the accounts a user follows on a social media platform.
Social media profile
A page or account on a social media platform dedicated to a brand or individual.
Social media handle
The username of a brand or individual on social media platforms.
Social media username
A social media username is a unique name or handle that is used to identify a user on a specific social media platform. It is the name that appears in the URL of a user’s profile page, and it is usually used to mention or tag the user in posts or messages.
Social media bio
A social media bio is a short, concise statement or summary that is used to describe a user’s identity, interests, or purpose on a specific social media platform. It is usually found on a user’s profile page, and it is used to give other users a quick overview of who the user is and what they are all about.
Social media header
A social media header is a large banner or image that appears at the top of a user’s profile page on a specific social media platform. It is used to showcase the user’s brand, personality, or interests, and it can be customized to match the user’s theme or style.
Social media avatar
A social media avatar is a small, square-shaped image that is used to represent a user on a specific social media platform. It is usually found on a user’s profile page, and it is used to give other users a visual representation of the user’s identity.
Social media profile picture
A social media profile picture is a photograph or image that is used to represent a user on a specific social media platform. It is usually found on a user’s profile page, and it is used to give other users a visual representation of the user’s identity.
Social media cover photo
A social media cover photo is a large banner or image that appears at the top of a user’s profile page on a specific social media platform. It is used to showcase the user’s brand, personality, or interests, and it can be customized to match the user’s theme or style.
Social media link
A social media link is a web address or URL that directs users to a specific social media profile or page. It is usually found on a user’s profile page, and it is used to connect users to other social media platforms or personal websites.
Social media verification
Social media verification is the process of confirming that an account belongs to the person or organization that it claims to be. Platforms like Twitter, Instagram, Facebook, etc. give a verification badge to accounts that they confirm as authentic, notable and active.
Social media authenticity
Social media authenticity refers to the level of genuineness and transparency in the content and interactions on social media platforms. Being authentic on social media means being true to oneself, transparent about intentions and not being afraid to show vulnerability. Authenticity helps to build trust and loyalty among followers.
Social media authentication
The process of verifying the identity of a user or account on a social media platform, to ensure that the account belongs to the person or organization it claims to be.
A set of rules or instructions that a computer follows to solve a problem or complete a task. Social media platforms use algorithms to personalize content and prioritize posts in users’ feeds.
When a customer or user actively promotes a brand or product on social media, it’s called brand advocacy.
A computer program that simulates a conversation with human users, especially over the internet.
Click-through rate (CTR)
The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.
The practice of creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience, with the goal of driving profitable customer action.
The practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, especially from the online community.
Social media traffic that is generated from direct links shared through private channels, such as email or instant messaging, and is not traceable through web analytics.
The process of extracting useful information from large data sets. Social media platforms use data mining to understand user behavior and preferences.
A trail of data that a person leaves behind while using the internet, including web browsing history, social media activity, and other digital interactions.
Direct message (DM)
A private message sent through a social media platform, typically between two users.
See social media engagement.
A list of posts, updates, or stories that are displayed on a user’s personal page or home page on a social media platform.
A person or account that is following another user or account on a social media platform.
A word or phrase, preceded by the “#” symbol, that is used to identify and organize content on social media platforms.
A person or account with a significant following on social media who is able to influence the purchasing decisions of their followers.
A feature on social media platforms that allows users to show appreciation or agreement with a post or update.
The process of broadcasting live audio or video content on a social media platform.
An influencer with a large following on social media, usually in the tens or hundreds of thousands.
An influencer with a smaller following on social media, usually in the thousands or tens of thousands.
A list of posts, updates, or stories that are displayed on a user’s personal page or home page on a social media platform.
Online reputation management
The process of monitoring, managing, and influencing the online reputation of a person, brand, or organization.
The number of users who see a post or update on a social media platform without the use of paid promotion.
A personal or business profile on a social media platform, typically used to promote products, services, or brand awareness.
Paid media is a form of advertising that businesses use to promote their products or services on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Paid media campaigns can target specific audiences based on demographics, interests, or behaviors, and can be used to increase brand awareness, drive website traffic, or generate leads.
A Pin is a feature on the social media platform Pinterest that allows users to save and organize images and videos they find on the platform. Pins can be sorted into boards, which are like folders, and can be searched for by keywords. This feature makes it easy for users to save and organize the content they like and come back to it later.
A Platform refers to a specific website or application that serves as a means for social interaction or the distribution of user-generated content. Common examples of social media platforms include Facebook, Instagram, Twitter, TikTok, and LinkedIn. Each platform has its own unique features and audience, and businesses often use a combination of platforms to reach their target audiences.
A Profile refers to the personal account that a user creates on a social media platform. A profile typically includes information about the user, such as their name, bio, and location, as well as the ability to share content, connect with other users, and engage with the platform’s features.
Reach refers to the number of people who have seen a specific piece of content on social media. This metric is important for businesses and marketers because it gives them an idea of how far their content is spreading and how many people are potentially seeing their message.
Real-time marketing refers to the practice of creating and promoting content that is relevant to current events or trending topics in order to increase engagement and reach. This type of marketing allows businesses to be responsive to what is happening in the world and connect with their audience in a timely and relevant way.
Retweet refers to the action of reposting a tweet from another user on Twitter, allowing your followers to see it. Retweeting is a way for users to share content they find interesting or valuable with their own followers. It also allows users to give credit to the original tweet’s author.
Search engine optimization (SEO)
Search engine optimization (SEO) refers to the process of improving the visibility and ranking of a website or webpage on search engines, such as Google or Bing, through various techniques. This can include optimizing the website’s content, meta tags, and images, as well as building backlinks from other websites. The goal of SEO is to make a website or webpage more easily discoverable by users who are searching for keywords related to the website’s content.
Share refers to the action of sharing content on a social media platform with others. This can include sharing a post, photo, video, or link with one’s own followers, or with a specific group of people.
Social listening is the process of monitoring social media platforms for mentions of a brand, product, or service, as well as for conversations and opinions related to a specific topic or industry. The goal of social listening is to gain insights about a brand’s audience and competitors, as well as to identify and respond to any issues or opportunities.
Social media advertising
Social media advertising is the practice of using social media platforms to promote a brand, product, or service through paid ads. These ads can take various forms such as sponsored posts, display ads, video ads, and sponsored stories.
Social media management
Social media management is the process of creating, scheduling, and publishing content on social media platforms, as well as monitoring and responding to engagement. It also includes managing a brand’s reputation and handling customer service inquiries on social media.
Social media marketing
Social media marketing is the use of social media platforms to promote a brand, product, or service. This can include creating and sharing content, running social media advertising campaigns, and engaging with customers on social media.
Testimonial is a statement from a satisfied customer that attests to the value or quality of a product or service. Testimonials can be used in social media marketing to build trust and credibility with potential customers.
Timeline refers to the chronological feed of content that users see on their home page on social media platforms like Facebook, Twitter, and Instagram. The timeline displays the most recent posts from the user’s friends and the pages they follow.
Transparent refers to being open and honest about one’s actions and intentions. In social media, it means being open and honest about who you are, what you do, and how you do it. Being transparent can help to build trust and credibility with your audience.
Trending refers to the popular topics or hashtags that are currently being talked about on a social media platform. They are usually seen on the sidebars or the top of the platform, it helps users to stay updated with current events and popular subjects on the platform.
User-generated content (UGC) refers to any type of content created by users of a social media platform, such as photos, videos, reviews, and comments. This type of content is often used by businesses to promote their products or services, as it can be more authentic and relatable than traditional advertising.
Viral marketing refers to a strategy where a piece of content is created with the intention of it being shared widely on the internet, thus increasing brand awareness and reach. It typically relies on the power of social media to spread content quickly and widely.
Web analytics refers to the process of collecting, measuring, and analyzing data about a website’s traffic and performance. This data can include information about the number of visitors, where they came from, how they interacted with the site, and how they converted.
A Widget is a small application that can be easily added to a website or social media platform. It can provide a variety of different functions, such as displaying the latest tweets, playing videos, or displaying a calendar of events.
YouTube is a video-sharing platform where users can upload, share, and view videos. It has become one of the most popular social media platforms with over 2 billion monthly active users and is a popular place for businesses to share video content to promote their products or services, and for users to watch and engage with videos.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. Affiliates typically promote a business through their own website, social media channels, or email list, and earn a commission for each sale or lead generated as a result.
API (Application Programming Interface)
API (Application Programming Interface) is a set of protocols, routines, and tools for building software and applications. APIs allow different systems to communicate with one another and share data, making it possible for developers to add new features and functionality to their apps. Social media platforms, for example, use APIs to allow third-party developers to access user data and build new applications on top of the platform.
An Avatar is a digital representation of a user in the form of a picture, icon, or illustration. It is often used as a profile picture on social media platforms, as well as in online gaming and virtual reality environments.
A Blogger is a person who writes and publishes content on a blog, which is a type of website where content is displayed in reverse chronological order. Bloggers typically write about a specific topic or niche and use the blog as a platform to share their thoughts and ideas with a wider audience.
Branding refers to the process of creating a unique name, symbol, or design that identifies a product or service and sets it apart from its competitors. In the context of social media, branding refers to the creation and management of a company’s online identity and reputation.
Chat refers to the ability for users to communicate with one another in real time through text, voice, or video on a social media platform. It can be done in one-on-one or group conversations.
Collaboration refers to the process of working together with others to achieve a common goal. In the context of social media, collaboration can refer to the ways in which users can work together to create and share content, such as through user-generated content, co-creation, or crowdsourcing.
Comment refers to the ability for users to leave a written message in response to a piece of content on a social media platform. Comments can be used to express opinions, ask questions, or provide feedback on a post, photo, or video.
Content curation refers to the process of identifying, gathering, and sharing relevant and valuable content with a specific audience. It involves finding, organizing, and sharing content from different sources that aligns with a particular theme or topic. In the context of social media, content curation can be used to build a following and establish oneself as a thought leader in a particular industry or niche.
Conversion rate is the percentage of visitors to a website or social media page who take a desired action, such as making a purchase or filling out a form. It is a key metric for measuring the effectiveness of a digital marketing campaign.
CRM (Customer Relationship Management)
CRM (Customer Relationship Management) refers to the process of managing all aspects of a company’s interactions with its customers. This can include storing customer information, tracking customer interactions, and managing customer service and support. In the context of social media, CRM can include using social listening tools to track and respond to customer complaints and feedback.
Crowdfunding refers to the practice of raising money for a project or venture by soliciting small contributions from a large number of people, typically through the internet. Social media platforms can be used to promote crowdfunding campaigns, and to keep supporters updated on the progress of the project.
Curation refers to the process of selecting, organizing, and presenting information. In the context of social media, curation can refer to the ways in which users can discover and share new and interesting content, such as through curated lists, feeds, or channels.
Digital marketing refers to the use of digital channels, such as the internet, social media, email, and mobile apps, to promote a brand, product, or service. It encompasses a wide range of tactics, such as search engine optimization, content marketing, and social media advertising.
Direct marketing is a form of advertising that seeks to reach a target audience directly and immediately, using a variety of tactics such as email, SMS, telemarketing, and direct mail. Social media platforms can be used to reach out to customers with direct marketing messages.
A Discussion forum is an online platform where users can post messages, exchange ideas, and engage in discussions on a specific topic or theme. Social media platforms such as Facebook and LinkedIn have discussion groups where users can join to discuss about a specific topic.
Emoji are small digital images or icons that can be used to express emotions or ideas in a text-based message. They are widely used in social media and instant messaging to add visual interest and context to a message.
Emoticons are a combination of keyboard characters used to create a simple representation of an emotion or idea. They are used in text-based communication such as email, instant messaging, and social media. They are also called “smileys” or “emoji”
Engagement rate is a metric that measures the level of engagement a piece of content receives on social media platforms. It can be calculated by dividing the number of likes, comments, and shares by the number of views or impressions. Engagement rate is important because it can indicate how well a piece of content resonates with the audience.
Ephemeral content refers to content that is available for a limited time, after which it is no longer accessible. Examples of ephemeral content include stories on Instagram or Snapchat, which disappear after 24 hours.
Fan refers to a user on a social media platform who follows a particular brand, personality, or entity. Fans are considered loyal customers and they engage with the brand by liking, commenting, and sharing their posts.
FeedBurner is a web feed management provider, now owned by Google. It provides custom RSS feeds and management tools for bloggers and podcast creators to distribute their content more easily.
Geolocation refers to the process of identifying the geographic location of a device or user. Social media platforms can use geolocation data to provide location-based services such as recommending nearby businesses or events.
Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most efficient ways to grow a business. It involves using a data-driven approach to identify and test new marketing channels, tactics, and strategies in order to achieve rapid growth.
Instagram is a photo and video-sharing social networking service. It allows users to share pictures, short videos, and stories with their followers and friends. Instagram is one of the most popular social media platforms, with over 1 billion monthly active users.
KPI (Key Performance Indicator)
KPI (Key Performance Indicator) refers to a metric used to measure the performance of a specific aspect of a business or campaign. In the context of social media, KPIs can include metrics such as reach, engagement rate, and conversion rate, which can be used to measure the success of a social media marketing campaign.
Landing page is a web page specifically designed to be the first point of contact with a potential customer. It typically contains information about a product or service, and a call to action that encourages visitors to take a specific action, such as making a purchase or filling out a form. In the context of social media, landing pages are often used in conjunction with social media advertising campaigns to drive targeted traffic to a specific page on a website.
Leaderboard refers to a list of the top performers or most active users in a particular category, group or campaign. It can be used in social media platforms, where users are ranked by their activity, engagement, or influence.
LinkedIn is a social media platform primarily focused on professional networking. It allows users to connect with colleagues, industry peers, and potential employers, and to share information about their professional background and experience.
Long-tail keyword refers to a more specific and longer phrase that is less commonly searched, as opposed to a single word or short phrase. It is used in search engine optimization (SEO) and pay-per-click (PPC) campaigns to target specific audiences and improve the chances of a website or web page showing up in search results.
Marketing automation refers to the use of software and technology to automate repetitive marketing tasks, such as email campaigns, social media posts, and ad targeting. The goal of marketing automation is to improve efficiency and effectiveness and to allow marketers to focus on strategy and analysis.
Metrics refers to a set of measurements used to evaluate the performance of a specific aspect of a business or campaign. In the context of social media, metrics can include things like reach, engagement rate, and conversion rate, which can be used to measure the success of a social media marketing campaign.
Microblogging is a type of social media that allows users to share short text updates, usually limited to 280 characters. These updates can include text, links, images, and videos, and are often used to share quick thoughts, updates, or links to longer content. Examples of microblogging platforms include Twitter, Tumblr, and Instagram Stories.
Mobile marketing refers to the practice of using mobile devices, such as smartphones and tablets, to promote a product or service. This can include sending SMS text messages, mobile app notifications, and mobile-optimized ads. As more and more people access the internet through mobile devices, mobile marketing has become an important strategy for reaching customers where they are spending most of their time.
Multichannel marketing refers to the use of multiple channels, such as social media, email, and mobile, to reach and engage with customers. The goal of multichannel marketing is to reach customers where they are and in the format that they prefer, in order to increase the chances of conversion.
Networking refers to the process of building and maintaining professional or social relationships. In the context of social media, networking can refer to connecting with other users, sharing information, and building a community around a particular interest or industry.
Niche refers to a specific target market or audience. In the context of social media, a niche can refer to a specific group of users with shared interests or characteristics that a business or individual is trying to reach.
An online community refers to a group of people who share a common interest or goal and interact with each other through a digital platform, such as a website, forum, or social media. Online communities can be focused on a wide range of topics, from hobbies and interests to professional fields, and can be a powerful way for businesses to connect with customers and build brand loyalty.
Online identity refers to the representation of oneself in the online world. In the context of social media, an online identity can include profile information, photos, and the content that a user shares. It can also include a user’s online reputation, which is influenced by the content shared by others about the user.
Paid promotion refers to the use of paid advertising to promote a product or service on social media platforms. This can include sponsored posts, display ads, and video ads. Paid promotion can be a useful tool for increasing visibility and driving website traffic, particularly for businesses with a limited organic reach
Pay-per-click (PPC) is a form of online advertising in which advertisers pay a fee each time one of their ads is clicked. PPC ads are typically displayed on search engines, websites, and social media platforms. This model is used to drive traffic to a website, as the advertiser only pays when the ad is clicked.
Podcast is a digital audio file that is made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically. Podcasts can be produced by individuals or organizations and can cover a wide range of topics and formats, such as news, interviews, storytelling, and more.
Referral marketing is a strategy in which existing customers are incentivized to refer new customers to a business. This can include offering discounts or other rewards for successful referrals. Social media can be used to facilitate referral marketing by making it easy for customers to share referral links with their friends and followers.
Reputation management refers to the process of monitoring and influencing the public perception of a person, brand, or organization. In the context of social media, reputation management can include monitoring mentions of a brand on social media, responding to customer complaints, and proactively managing a brand’s online presence.
Social bookmarking is the practice of saving links to web pages that a user wishes to remember and/or share. These bookmarks are usually public and can be searched by other users, in a social way. Examples of social bookmarking sites include Reddit, Digg, and Delicious.
Social CRM (Customer Relationship Management) refers to the use of social media and other digital channels to identify, attract, and engage with customers. This can include using social listening tools to track customer sentiment and feedback, as well as using social media to provide customer service and support.
Social media analytics
Social media analytics refers to the process of measuring, analyzing, and interpreting data from social media platforms in order to gain insights into audience behavior and engagement. This can include metrics such as reach, engagement rate, and conversion rate, as well as analyzing the sentiment and topics of conversation around a brand.
Social media optimization (SMO)
Social media optimization (SMO) refers to the process of optimizing a website and its content for sharing across social media platforms. This can include adding social media sharing buttons to a website, optimizing images and videos for social media, and creating content that is easy to share. The goal of SMO is to increase the visibility and reach of a website or brand on social media.
Social proofing refers to the practice of using social proof, such as customer testimonials, to build trust and credibility with potential customers. Social proof can take many forms, including user reviews, ratings, and social media shares.
Social selling refers to the use of social media to build relationships, identify sales opportunities, and ultimately drive revenue. This can include using social media to research potential customers, engage with them, and ultimately move them through the sales funnel.
Snapchat is a social media app that allows users to send photos and videos, known as “Snaps,” to their friends and followers. Snaps can include text, drawings, and filters, and can be set to disappear after a certain amount of time. Snapchat is popular among a younger demographic and is known for its creative camera features, such as filters and lenses.
Sponsored content refers to content that is created and paid for by a business or organization and is intended to promote a product or service. This can include blog posts, videos, and infographics, and is typically marked as sponsored or promoted content.
Sponsored post refers to a type of social media post that is created and paid for by a business or organization and is intended to promote a product or service. Sponsored posts can be in the form of text, images, videos, or other types of content and can be shared on various social media platforms such as Facebook, Instagram, and LinkedIn. They are usually marked as sponsored or promoted content and are typically used to reach a larger audience, drive traffic to a website, or generate leads.
Storytelling refers to the art of using words, images, and other media to tell a story. In the context of social media, storytelling can refer to the ways in which businesses and individuals use social media to share their brand story, connect with customers, and build a sense of community around their products and services.
Streaming refers to the process of delivering digital media content in real-time, rather than downloading it first. Social media platforms such as Facebook, Instagram and YouTube have features for live streaming, where users can stream live videos and interact with their audience in real-time. Streaming has become popular for events, Q&A sessions, and behind-the-scenes content, allowing businesses to connect with their audience in real-time.
Target audience refers to the specific group of people that a business or organization is trying to reach with its marketing efforts. Identifying a target audience is important because it helps businesses to create content and campaigns that will be most relevant and appealing to the people they want to reach. In the context of social media, a target audience can be defined by factors such as demographics, interests, and behavior.
Tumblr is a microblogging and social networking platform that allows users to post text, images, videos, links, and more. It is known for its simple, clean interface and its focus on creative self-expression. Tumblr is particularly popular among younger users and is a great platform for visual content, such as photography, graphic design, and fashion.
Twitter is a social media platform that allows users to send short text-based messages, called tweets, of up to 280 characters. It is a great platform for sharing real-time updates, news, and information, and for connecting with others based on shared interests.
UGC (User-Generated Content)
UGC (User-Generated Content) refers to any content, such as text, images, videos, or reviews, created by users of a website or social media platform. UGC can be a powerful marketing tool, as it can help to build trust and credibility with potential customers, and can be shared on social media to reach a larger audience.
User engagement refers to the level of interaction and participation that a user has with a website or social media platform. This can include things like likes, shares, comments, and clicks, and can be used as a metric to measure the success of a social media marketing campaign.
Video marketing refers to the use of video content to promote a product or service. This can include things like product demos, explainer videos, and customer testimonials, and can be shared on social media platforms, YouTube, and a company’s website. Video marketing has become increasingly popular in recent years, as it can be more engaging and effective than text or images alone.
Virtual reality (VR) refers to the use of technology to create a simulated environment that can be experienced in a way that feels like the user is physically present in that environment. Social media platforms such as Facebook, YouTube, and TikTok have started to incorporate VR and 360-degree videos that can be watched through VR headsets.
Visual content refers to any type of content that uses images or video to communicate a message. This can include things like photographs, infographics, and GIFs, and can be shared on social media platforms. Visual content has been shown to be more engaging and easily shareable than text alone, making it a popular choice for social media marketing. It can also be used to convey complex information in an easy-to-understand format, making it an effective tool for storytelling, branding and advertising. Visual content can be used in various forms such as photos, graphics, videos, infographics and more. They are known to have higher engagement rate and higher chances of getting shared on social media platforms.
Web 2.0 refers to the second generation of the World Wide Web, characterized by the shift from static web pages to dynamic, interactive web applications. Web 2.0 technologies, such as blogs, social media, and user-generated content, have made it possible for individuals and organizations to easily create and share content online.
Webinars are online seminars or presentations that are conducted over the internet. They are typically used for educational or promotional purposes and can include interactive elements such as Q&A sessions and polls. Webinars can be live or recorded and can be a great way for businesses to connect with potential customers and build brand awareness.
WhatsApp is a messaging app that allows users to send text, images, videos, and voice messages, as well as make voice and video calls. It is available on multiple platforms including iOS, Android, and Windows, and has become popular worldwide due to its simplicity, security features, and end-to-end encryption.
Word-of-mouth marketing refers to the process of encouraging satisfied customers to talk about a product or service to their friends and family. In the context of social media, word-of-mouth marketing can be facilitated by making it easy for customers to share their positive experiences on social media platforms.
YouTube Influencer refers to an individual or group who has built a substantial following on the video-sharing platform YouTube. They create and post videos on various topics such as lifestyle, beauty, fashion, and comedy, and have a large number of followers who watch and engage with their content. They often collaborate with brands and promote their products to their audience.
Ad targeting is the practice of targeting advertisements to specific users based on their interests, demographics, or other characteristics.
An ad campaign is a series of coordinated ad messages that have a unified theme and goal.
Ad placement is the process of deciding where an advertisement should appear in a digital space or publication.
Ad spend is the amount of money spent on an advertising campaign.
An ad view is a metric used to measure how many times an advertisement has been viewed.
Adblock is a type of browser extension or software used to block online ads from appearing on web pages.
Authenticity is the degree to which a message or brand is perceived to be genuine and credible.
A/B testing is a method of testing two different versions of a product or advertisement to determine which one performs better.
Behavioral targeting is a form of online advertising that targets users based on their browsing habits.
The extent to which consumers are familiar with a company, product, or service. This is measured by tracking how often it is seen, talked about, and used.
The degree of commitment and trust customers have in a company, product, or service. Customer loyalty is gained through providing quality products and services and excellent customer service.
The practice of ensuring a company’s brand is protected from negative publicity, malicious activity, or any other form of harm.
The unique way a company communicates with customers, including its tone, style, and personality. It is important that a brand’s voice is consistent across all communication channels.
A plan to create and promote a company’s brand identity. This involves developing a mission statement, selecting a target audience, and creating a unified look and feel.
A type of business model in which a company sells products and services directly to consumers.
A type of business model in which a company sells products and services to other businesses. This could include raw materials, technology, or professional services.
A campaign is an organized effort to promote a product, service, or cause. Campaign management is the process of managing the various components of a campaign, such as budgeting, scheduling, messaging, and creativity.
Campaign management as a social media term refers to the process of creating, executing, monitoring, and optimizing a series of campaigns designed to reach a desired marketing goal. This includes creating content, setting up targeting, deploying ads, monitoring performance, optimizing campaigns, and measuring the success of the campaign. Campaign management also involves analyzing data to identify trends and insights, and adjusting campaigns to ensure they are reaching their desired objectives.
Campaign monitoring is the process of tracking the performance of a campaign to determine its effectiveness and identify areas for improvement.
Campaign optimization is the process of improving a campaign to maximize its performance and increase its ROI.
Campaign planning is a social media term used to describe the process of creating a strategy for a marketing campaign. It involves setting goals, identifying target audiences, developing key messages, and deciding on the best tactics and platforms to reach the desired outcomes. It also includes budgeting and scheduling the campaign, as well as tracking and measuring the results. A successful social media campaign plan should be tailored to the unique needs of the brand, account for the latest trends, and have the flexibility to adjust to changes in the environment.
Community building as a social media term refers to the process of creating online communities with like-minded individuals around a shared interest or goal. It involves using various social media platforms such as Facebook, Twitter, Instagram, and YouTube to engage with and build relationships with members of the community. This helps to create a sense of belonging and trust among the members, as well as provide support and guidance. Community building can be used to promote a product or service, create customer loyalty, and increase brand awareness.
Community engagement as a social media term refers to the level of interaction between a brand or business and followers on social media platforms. It includes activities such as responding to comments, replying to messages, liking posts, and sharing content. Companies use community engagement to foster relationships with their customers and followers, as well as to provide customer service and build brand loyalty.
A Creative Brief is a document used by marketing and advertising professionals to provide guidance and direction for the creation of an effective advertising campaign. It outlines the target audience, goals, and key messages for the campaign.
A Creative Strategy is the approach that is taken to reach the target audience and achieve the desired goals. It outlines the creative elements that will be used, such as text, visuals, videos, and other types of media.
Cross-promotion is the practice of promoting a product or service through the use of social media platforms. This involves creating content and campaigns that appeal to a specific audience to encourage them to purchase or use the product or service.
Customer Acquisition is the process of identifying, attracting, and converting potential customers into paying customers. It involves identifying target audiences and creating campaigns to reach them.
Customer Loyalty is the measure of a customer’s relationship with a brand or company. It is often measured in terms of brand loyalty and customer satisfaction.
Customer Retention is the process of keeping existing customers satisfied and engaged with a brand or company. This involves providing value and incentives to customers, such as discounts, rewards, and loyalty programs, to ensure their loyalty to the brand.
Demographics refer to the statistical data of a given population, such as age, gender, income level, education level, etc. This data is often used to target specific audiences for marketing and advertising campaigns.
Digital advertising is the practice of using online platforms to promote products or services. Digital advertising typically includes banner ads, search engine marketing, video ads, and other interactive mediums.
Digital assets are digital files such as images, videos, audio, documents, and other media that are used to produce and promote products or services online.
Digital marketing strategy
A digital marketing strategy is a plan of action that outlines how a company will use digital marketing techniques to reach its target audience. It typically includes a combination of tactics such as search engine optimization, content marketing, social media marketing, email marketing, and more.
A digital strategy is a plan of action that outlines how a company will use digital technologies to reach its business objectives. A digital strategy typically includes a combination of activities such as website design, content development, search engine optimization, and more.
Display advertising is the practice of using online advertisements such as banner ads, pop-ups, and interstitials to promote products or services.
Engagement marketing is the practice of using online activities such as contests, polls, and other interactive activities to engage with customers and promote products or services.
Social media marketing is the practice of using social media platforms such as Facebook, Twitter, Instagram, and YouTube to promote products or services. It typically involves creating content, engaging with customers, and running campaigns.
Fan growth is the total number of followers or fans, a social media page has acquired over a period of time.
A fan page, also known as a business page, is a page on a social media platform that is created by a brand, business, or individual to share content and interact with followers.
A fan base is the collective group of people who follow a brand, business, or individual on a social media platform.
Facebook Ads are targeted advertisements that appear on Facebook and Instagram.
Facebook Insights is a tool that provides data and analytics about the performance of a Facebook page or post.
Facebook Live is a feature that allows users to broadcast live video on their Facebook page or profile.
A Facebook Page is a page on Facebook that allows businesses, organizations, and individuals to create an online presence on the platform.
The Facebook Pixel is a code that can be placed on a website to help track conversions, optimize ads, and build audiences for future ad campaigns.
Facebook marketing is the process of using Facebook Ads and other strategies to reach a target audience and promote a business or product.
Facebook Reach is a metric that measures the number of people who have seen any content associated with a Facebook page. It is used to measure the visibility of a page or post on a social media platform.
Facebook Stories is a feature on the social media platform that allows users to share photos and videos with their friends and family for up to 24 hours.
Facebook Video is a feature on the social media platform that allows users to upload and share videos with their friends and family.
Facebook Messenger is a messaging service that allows users to send messages, photos, and videos to their friends and family.
Google Plus was a social media platform developed by Google that allows users to connect with family, friends, and colleagues. Users can post updates, upload photos, and videos, and join conversations with other users. This social media platform has now been shut down.
Instagram Ads are sponsored posts that allow businesses to reach new customers through the platform. These ads can be targeted to specific audiences, have multiple creative formats, and can be used to drive sales, website traffic, and more.
Instagram Insights is a tool that provides businesses with data about their followers, posts, and stories. This data helps businesses gain a better understanding of their audience and optimize their content for better engagement.
Instagram Live is a feature that allows users to broadcast live videos to their followers. It is a great way to engage with followers and build relationships with them.
Instagram Marketing is the process of using Instagram to promote products and services to a specific audience. It involves creating engaging content, using hashtags, and engaging with users.
Key performance indicators (KPIs)
Key Performance Indicators (KPIs) are metrics that measure the success of a marketing campaign. They can include click-through rates, cost per acquisition, and engagement rates.
Landing page optimization
Landing Page Optimization is the practice of optimizing pages on a website for better user experience and higher conversions. This includes things like A/B testing, optimizing page layout, and optimizing page content.
LinkedIn Ads is a paid advertising platform on LinkedIn where businesses can create and run ads to reach their target audience on the platform.
LinkedIn Marketing refers to the overall strategy and tactics used by businesses to promote their brand, products, and services on the LinkedIn platform.
LinkedIn Pulse is a feature on LinkedIn that allows users to publish articles and share their thoughts and ideas on a wide range of topics.
LinkedIn Sponsored Content
LinkedIn Sponsored Content is a form of advertising where businesses can promote their content, such as blog posts or articles, to a targeted audience on the LinkedIn platform.
LinkedIn Sponsored InMail
LinkedIn Sponsored InMail is a feature that allows businesses to send targeted messages to potential customers through LinkedIn’s direct messaging system.
LinkedIn Sponsored Updates
LinkedIn Sponsored Updates is a feature that allows businesses to promote their updates, such as job listings or company updates, to a targeted audience on the LinkedIn platform.
LinkedIn Video is a feature on LinkedIn that allows users to upload and share videos on the platform. This can be used for things like product demos, company updates, or thought leadership content.
A marketing funnel is a visual representation of the different stages a customer goes through on their journey from discovering a product or service to making a purchase. The stages typically include awareness, interest, consideration, and conversion.
A marketing strategy is a plan that outlines how a business will reach its target audience and achieve its marketing goals. It typically includes things like target market, messaging, channels, and budget.
A media kit is a set of materials that businesses use to promote themselves to journalists, influencers, and other media contacts. It typically includes things like a company overview, product information, press releases, and contact details.
Native advertising is a form of online advertising that matches the form and function of the platform on which it appears. The ad is designed to blend in with the surrounding content and not disrupt the user experience.
Online advertising refers to the practice of placing ads on the internet to reach a target audience. This can include things like search ads, display ads, social media ads, and video ads.
Online marketing refers to the overall strategy and tactics used by businesses to promote their products and services online. This can include things like search engine optimization, social media marketing, email marketing, and content marketing.
Outreach marketing is a form of marketing that focuses on building relationships with influencers and other key players in a business’s industry. This can include things like guest blogging, social media outreach, and influencer partnerships.
Pinterest Ads is a paid advertising platform on Pinterest where businesses can create and run ads to reach their target audience on the platform.
Pinterest marketing refers to the overall strategy and tactics used by businesses to promote their brand, products, and services on the Pinterest platform. This can include things like creating boards, pinning content, and engaging with users.
Pinterest Promoted Pins
Pinterest Promoted Pins is a form of advertising on Pinterest where businesses can pay to have their pins appear in search results, category feeds, and on user’s homepage.
Pinterest Rich Pins
Rich Pins are a type of pins on Pinterest that includes extra information about the pinned item, such as its price or availability, making it more useful for users.
Pinterest Video is a feature on Pinterest that allows users to upload and share videos on the platform. This can be used for things like product demos, tutorials, or behind-the-scenes footage.
Platform optimization is the process of optimizing a brand’s presence on a specific social media platform to reach its target audience and achieve its marketing goals.
A product launch is a process of introducing a new product or service to the market. This can include things like market research, product development, and promotional activities.
Product marketing is the process of developing and implementing marketing strategies and tactics to promote a specific product or service. This can include things like market research, product positioning, and promotional activities.
Public relations (PR) is the practice of managing the spread of information between an organization and its audience. This can include things like media relations, crisis management, and event planning.
Remarketing is a form of online advertising where businesses can target ads to people who have previously interacted with their website or mobile app. This is typically done through cookies and tracking pixels.
Retargeting is a form of online advertising that allows businesses to target ads to people who have previously interacted with their website or mobile app. This is typically done through cookies and tracking pixels. Retargeting is sometimes used interchangeably with remarketing, but it is generally considered a more specific form of remarketing, focusing on reaching people who have previously shown interest in the business’s products or services.
ROI (Return on Investment)
Return on Investment (ROI) is a measure of the profitability of an investment. It is typically calculated as the ratio of money gained or lost on an investment relative to the amount of money invested. In the context of marketing, ROI is a measure of the effectiveness of a marketing campaign in terms of the revenue generated compared to the cost of the campaign.
A target market is a specific group of consumers that a business is trying to reach with its products or services. This group is typically defined by characteristics such as demographics, psychographics, and buying behavior.
Targeting is the process of identifying and reaching a specific group of consumers that a business is trying to reach with its products or services. This can include things like demographic targeting, interest targeting, and behavioral targeting. Targeting is typically done through platforms like social media, search engines, and online advertising networks.
An avatar is a visual representation of a user or a character in a virtual world or online game.
A blogger is an individual who writes and publishes content on a blog, which is a type of website that features regularly updated content in the form of posts.
Brand advocacy refers to the practice of promoting and endorsing a brand or product by satisfied customers or fans.
Branding is the process of creating and promoting a name, term, design, symbol, or other feature that identifies a product or company and distinguishes it from its competitors.
Community management refers to the process of building, engaging, and maintaining a community of users or customers around a brand, product, or service.
Cyberbullying refers to the use of technology, such as the internet and social media, to harass, intimidate, or bully others. It can take many forms, including sending mean or threatening messages, spreading rumors, or posting embarrassing pictures or videos.
Geotagging is the process of adding geographical information to a photo, video, or post on social media. This information can include the location where the content was created and can be used to show the location of a business, event, or landmark.
Instagram Stories is a feature on the Instagram app that allows users to share photos and videos that disappear after 24 hours. It also includes features such as filters, stickers, and text that users can add to their Stories.
Internet trolls are individuals who post controversial, inflammatory, or off-topic messages in online forums or social media platforms with the intent of provoking a reaction or causing disruption.
Personal branding is the process of creating and promoting a public image and reputation for an individual, with the goal of establishing oneself as an expert or thought leader in a particular field or industry.
Reach refers to the number of people who see a particular post or advertisement on social media. It can also refer to the overall size of an audience on a specific platform.
A selfie is a photograph that one has taken of oneself, typically with a smartphone.
Share refers to the act of distributing or making content available to others, such as by posting a link or a post on social media.
A story refers to a chronological sequence of events or experiences that make up a particular narrative or account. It can also refer to the feature in some social media platforms that allows users to share photos and videos that disappear after 24 hours.
A tag is a way of identifying or grouping content on social media. It can be a keyword or phrase that is added to a post or image, making it easier to find and organize related content. Users can also tag other users in a post, picture, or comment to bring attention to them.
Why are there so many social media terms and buzzwords?
Social media is an ever-evolving landscape, and with the emergence of new platforms and technologies, come new terms and buzzwords. Social media terms and buzzwords are used to describe and communicate the various aspects of social media, from its tools and features to the strategies and tactics used to create successful campaigns.
At its core, social media is about connecting people and building relationships. It is a way for individuals, businesses, and organizations to interact, share content, and engage with their target audience. As a result, the language used to describe these activities has evolved to include new, more descriptive terms and buzzwords.
One of the primary reasons why there are so many social media terms and buzzwords is due to the ever-changing nature of the industry. As new technologies and platforms are introduced, the language used to describe their needs to keep up in order to accurately reflect the changes. For example, the term “Influencer” is used to describe someone who has a large following on social media and uses their influence to promote a product or service.
Similarly, the term “Engagement” is used to describe the level of interaction between an individual or brand and its target audience. Another reason why there are so many social media terms and buzzwords is because of the sheer number of platforms and features available. From Instagram and Twitter to Snapchat and TikTok, there are a variety of different tools and features that can be used to create effective campaigns.
The language used to describe these features and activities is often specific to the platform, which is why there are so many different terms and buzzwords. Finally, the language used to describe social media activities is often specific to the industry or profession. For example, the term “Influencer Marketing” is used to describe the process of leveraging influencers to promote a product or service. Similarly, the term “Content Marketing” is used to describe the process of creating and distributing content in order to promote a product or service.
Overall, there are a variety of reasons why there are so many social media terms and buzzwords. From the ever-evolving nature of the industry to the sheer number of platforms and features available, to the specific language used to describe activities within the industry, it’s no wonder why social media is filled with so many different terms and buzzwords. As the industry continues to grow and evolve, it’s likely that the language used to describe it will continue to evolve as well.