Digital marketing is the process of using various digital channels to reach out to your target market. It can be a lot of work, but it’s also highly rewarding. Read on for some tips and tricks that will help you get ahead in this competitive industry.
What is digital marketing?
Digital marketing is all about harnessing the advances of technology for helping you sell or promote your product to consumers. When it comes down to it, online marketing really boils down to two types of techniques: on-page tactics and off-page tactics. On-page tactics are things you do directly through your website while off-page tactics are things you do outside of your site, like with social media. Your daily tasks on this list should include both kinds of campaigns. Keep in mind that when you are trying to digitize your company it’s not easy doing it on your own. So, try finding an agency that specializes in digital marketing and has experience working with companies similar to yours.
Think about what kind of company are you running
The first step is figuring out what type of company you are- B2B or B2C? That will determine which techniques you should use as well as how much time and effort you’ll need to invest in your campaign. For example, if you’re a business-to-business (B2B) company then social media might not be the best option for connecting with customers since they usually don’t like sharing their personal information online and prefer email instead. On the other hand, if you’re a business-to-consumer (B2C) company, digital marketing can be an efficient way to reach your customers and grow your brand.
Furthermore, you need to think about the demographic of your target audience. If it’s mainly teenagers, they’re probably more inclined to download free apps on their phones than buy them in online stores. However, if you’re selling expensive products like cars or high-end accessories then digital marketing might not be that helpful; in fact, it might even harm your business in some ways since older generations tend to trust printed ads and reviews way more than advertisements are shown on their TV screen.
Your company will need to utilize different techniques depending on what type of company you are (B2C or B2B) and who your target audience is (teenagers vs. baby boomers).
Choose digital marketing techniques
If you’ve identified which type of company you are and your target audience, it’s time to move on to the next step: choosing the right digital marketing techniques. The most important part of this process is that you need to be realistic about what you can actually achieve – for example, if you’re a small business with a limited budget then you won’t be able to compete with the bigger companies who are using paid search engine optimization (SEO). However, there are still plenty of techniques you can use, and here are some of the most popular ones:
- Search engine optimization (SEO): This technique helps your website rank higher in search engine results pages (SERPs). Basically, SEO is all about optimizing your website content and structure so that your site appears as high up as possible in the search results. The best part about SEO is that it’s free and anyone can do it. To get started all you need to invest in is studying up on the topic and following a few best practices. You can check out Moz for an online educational resource to learn about SEO.
- Social media marketing: This technique helps you advertise yourself or your business by using social networking sites like Facebook, Twitter, LinkedIn among others. There are several reasons why advertising with social media can be helpful, but one of the biggest ones is because it’s a great way to engage with customers and build brand awareness.
- Public relations (PR): This is another free tactic that involves reaching out to news publications in order to generate media coverage about your products or services. Basically, PR revolves around pitching journalists unique stories so that they include your company in their articles. This is a great way to get your company in front of a large audience and hopefully generate some leads.
- Content marketing: This technique is all about creating and publishing interesting, engaging, and valuable content on your website or blog. The idea behind content marketing is that if you provide enough high-quality content then people will naturally start visiting your site and maybe even become customers. You can learn more about content marketing by reading articles from experts online.
- Email marketing: This is one of the most proven digital marketing techniques. For example, if you offer your customers a free ebook or other content in exchange for their email address then you’ll have the chance to send them targeted messages about other products. Make sure that these emails are high-quality and written specifically for your target audience because otherwise they’ll just be ignored.
You need some helpful tools
As with most jobs that involve technology there’s a lot of computer programs and apps that can make your tasks easier. For example, if you’re blogging as part of a digital marketing campaign it’s important to research which blog platforms will benefit your company the most. WordPress is a great option since it offers free themes for unlimited customizations as well as its own SEO tools.
As with any type of advertising, customer feedback is essential – especially when you’re getting started with a new form of marketing! Social media sites like Facebook and Twitter are extremely helpful when looking for user opinions on certain products or services that could relate to your brand. If you don’t have much experience with this kind of research then try going through 5-10 pages to look at what are saying about competitors’ brands!
Digital marketing is a powerful tool for any business, no matter the size. The strategies we’ve outlined in this blog post will help you get started with your digital marketing campaign and take advantage of some of the most popular techniques that are available to small businesses. If all of these concepts sound intimidating don’t forget that you can always hire a professional to help you out.
In the end, the more time and effort you put into digital marketing, the better your business will do in terms of gaining leads and converting social media followers into paying customers. With a little bit of know-how and an eye for what works your business can see huge returns from this relatively new type of marketing.