Beginners Guide To Real Estate Marketing – How Important It Is
Real estate is not your typical 9 – 5 job and requires many subtle activities that most people don’t even realize. The only way to make your real estate business widespread and heard off is through various marketing means which can, especially if you’re new to the job, be a little daunting. This is why we’ve come up with this beginner’s guide to real estate marketing and all the reasons why it’s important.
Know Your Responsibilities
Every real estate agent or broker should know their responsibilities. Furthermore, your website, social media account, and review profile should also reflect this, which will ultimately make people trust you more with either finding them or selling their apartment.
To give you a better idea of what these responsibilities are as a beginner real estate agent, here are some of the most typical responsibilities of a real estate agent that happen during an average week at work.
The job has many aspects starting with administrative duties (a.k.a – paperwork), listing management, marketing, and personal branding, staying up to date with industry trends, as well as building and maintaining relationships with your clients. Ultimately, it’s crucial that you make yourself available to clients at all times, including both on and off working hours. Your marketing means should reflect how well you’re aware of these responsibilities and with it, how dedicated you are.
Create a Website
One of the most important marketing aspects of your real estate business that by no means should not be omitted is your website page. This aspect is impossible to avoid because if you do not have a landing page to show available listings, schedules, and even reviews, no one will think you are either credible or responsible no matter how good your social media profiles look. Having a website is ultimately a good sign of professionalism.
For it to attract potential customers, it needs to look professional, clean and inviting. If you don’t have any experience in making websites, a simple, neat-looking WordPress will do an excellent job, and more info about different WordPress themes specially made for real estate marketing can be easily found online. Simply choosing a WordPress theme can make the process of getting your website up a walk in the park, and will save you plenty of time and resources.
Social Media Presence
In the modern world, social media presence is a crucial part of any kind of marketing. In the context of real estate marketing – it’s also a very important component especially because most real estate agents have gone online and this can be the only way to be a worthy competitor and to even be noticed. In addition to this, you can use your social media presence to spark interest among your future potential clients.
Furthermore, you can even encourage your social media followers and friends to click on images or links that will take them directly to your website.
However, you should never use your social media accounts to inundate your followers with property listing. As you’ll see later on, your listings should be located only on your business website, and in no way belong on your social media because it can be easy to miss the point.
You can make it easy for users to share your listings on social media, however, by including social media share buttons.
Credibility is Key
Social proof is what tips the scale in your favor, and the only way you can get this social proof is through online reviews. Some studies have shown that more than 75% of sellers and buyers will google search a real estate agent to learn more about them, even if they have received a positive referral from their friends or family.
By requesting reviews for your business profile you achieve much more than simply launching a website or Facebook ads because not only is this an easy task, requesting reviews holds you accountable and responsible. You can source reviews from any one of your customers or from the people who have worked with you in the past who can give you a character reference.
As your real estate business grows, older reviews will be pushed to the bottom anyway but it’s ever so important to start with some reviews that with none.
Be sure to consider these real estate marketing guides if you’re a beginner to either real estate or marketing (or both). Social media presents, reviews page, as well as your website’s landing page are all necessary means to make potential customers aware of your business and get more clients.