VELOCE, Author at Veloce - Page 127 of 141

Apr

29

2020

What is Instagram Reels?

Influencer Marketing

Instagram's latest venture. Instagram has launched a new feature that will be available in stories, the feature is called Reels and is very similar to TikTok which is growing ever larger. The Reels feature allows you to make 15-second videos where you can add music and effects and then post and, with some luck, end up on “Top Reels” under the Explore tab. In addition to selecting music from the library contained in the app, you can also use the audio from other users' videos and mix them with your own material. But isn't Reels a copy of TikTok? Instagram product…

Apr

29

2020

Why Social Media is Important for Recruiting

Leadership, Social Media

Companies must dare to use social media more for recruiting. Social media is becoming an increasingly important tool in recruitment, and companies have everything to gain from seeking new talent through social networks. But whilst some companies have already made social media a natural part of their recruiting process, employers are lagging behind in the development. Employers do not use social media as much as they should. This is likely due to uncertainty and fear of making mistakes. Businesses do not know how to relate to social media. Many benefits of using social media for recruiting There are many benefits to using…

Apr

29

2020

How Your Company Should use Snapchat

Social Media

Everyone talks about Snapchat, but how should you really use it as a company? Few have missed out on the fact that right now Snapchat is the strongest shining star in the digital sky. The platform and the app have been on the market since 2011 and in a short period of time have managed to gain a strong position within the buyer-oriented target group 12-25-year-olds. The fact that it has not yet found its way into other target groups may be due to the fact that it is very different. On Snapchat, the content disappears a few seconds after…

Apr

29

2020

How to Use Snapchat Geofilters for Marketing

Marketing, Social Media

Have you heard of the opportunity to buy and design your own Geofilters? With Snapchat's ads and Geofilters, you as a company can market yourself in a whole new way. Build a relationship with your followers Communicate with your viewers as if they were your friends, and share your tips and knowledge. It is effective and often results in loyal followers. Responding to comments and getting an insight into your followers' digital channels is as important as the content you produce. Do it as a routine! Geofilter is a location-based overlay filter. This gives individuals the opportunity to make their…

Apr

29

2020

What is Snapchat? Snapchat for Beginners

Social Media

Confused by this social media platform? Snapchat has been around for a few years now, but there is still quite a lot of confusion among a lot of the people who are over 25 years. To help you understand what Snapchat is and how it works, we've made a guide to Snapchat. What is Snapchat? Snapchat is a social media company founded in 2011 in Venice Beach, USA by Evan Spiegel and Bobby Murphy. Through an app on your mobile, Snapchat allows you to send photos and videos to friends. The word "snap" can be translated to"snap a picture". What…

Apr

25

2020

Guide to Social Media Marketing

Marketing, Social Media

What is the Art of Social Media Marketing? Social media marketing covers many different things, from advertising to direct interaction with users. It can be done both to build a brand and to increase sales. Typical social media for companies to market themselves in are, for example, Facebook, LinkedIn, Twitter and Instagram, but services such as Snapchat and Pinterest may be worth considering. Social media marketing is at best an interesting, useful, measurable and permanent part of the company's marketing palette. Be where your customers are A very large number of people around the world can be reached via social…

Apr

25

2020

Different Types of Influencers You Should Know About

Influencer Marketing

If you have decided to start communicating more through influencers, it is important to understand that there are different types of influencers. By spreading your efforts and partnerships, and not putting all focus on one influencer, the results are very likely to improve. Obviously, to achieve good results, hard work is required, for each type of influencer, a tailored strategy is required to succeed. But first, you need to understand which types of influencers exist. 1. An employee is also an influencer Have you thought about the fact that your best influencers can sit just a few tables down the…

Apr

25

2020

Den Ultimata Guiden för att Börja Med Influencer Marknadsföring

Swedish Articles

För bara ett decennium eller två sedan kunde du inte ens se tio minuter på en TV-show utan att bli avbruten av en annons. Då uppkom tjänster som DVR, on-demand-streaming och adblockers, vilket gjorde att du kan få en annonsfri upplevelse när du konsumerar innehåll. Med rätt verktyg försvann annonser. Och ändå kommer annonserna nu tillbaka i full gång. Bara på ett sätt som vi aldrig sett förut: influencer marketing. Influencer-marknadsföring - betald marknadsföring av din produkt av personer som är betrodda av din målgrupp - har tagit den digitala marknadsföringsvärlden med storm. Det är för närvarande ett av de…

Apr

25

2020

Email Vs Social Media Marketing

Marketing

Email or Social Media: Which is Better and Most Efficient? With so many consumers on social media these days, you may be wondering if email marketing is still effective. In this post, we share some insights and forecasts for email marketing vs social media. It is obvious that social media is worth utilizing. In fact, 83% of marketers say that social media is important to their business. Marketers have even started to think about whether social media should replace email? the answer is no. Not only does email have the largest user base overall, it also has the largest user…

Apr

25

2020

How to Work with Influencers Successfully

Influencer Marketing

Using influencers was one of the big trends in 2016 and we see how the industry has exploded ever since. However, some companies have already experienced a backlash, when they have not understood what the relationship with influencers really looks like. In February, we saw Disney withdraw its support for PewdiePie over a tasteless video with jokes that could be considered anti-Semitic. So, what do you need to think about choosing the right influencer collaboration? Relevant context for the followers and relevant traffic for you A political blogger was offered an opportunity to blog about the oil changes. Someone thought…