Month: March 2020

Mar
17
2020
Why Influencer Marketing Should Collaborate with Influencers

Why Influencer Marketing Should Collaborate with Influencers

Influencer Marketing, Marketing
Have you considered using influencers to promote your product or service? Here we go through everything from what the phenomenon means to how to think and plan before contacting an influencer. We also list some common mistakes you should avoid in your collaboration. Marketing then and now Marketing the product or service your company has is fundamental to attracting customers. In the past, advertisements in newspapers, posters in the city and advertising in the mailbox were the most common ways of marketing themselves. Today, social media is at least as effective where you can reach hundreds of thousands of people…
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Mar
17
2020
Why Influencer Marketing Should be Part of Your Digital Marketing Strategy

Why Influencer Marketing Should be Part of Your Digital Marketing Strategy

Influencer Marketing, Marketing
With banner ads becoming a less reliable ad format, companies are now looking at other digital channels to reach their target audience. One of them is influencer marketing. But the term has already begun to be used misleadingly and the market seems to think that influencers can be automated in the same way as banners. We find out - what is influencer marketing and why should you use it? A few weeks ago, Apple released its new iOS 9 operating system, and since then, the adblockers apps have been an active topic of conversation in the same vein as they…
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Mar
17
2020
How to Leverage Social Media to Generate Leads

How to Leverage Social Media to Generate Leads

Marketing, Social Media
No matter what your business looks like, whether you run a large business or a web shop, or maybe something in between, you've probably been told that you need to be featured in social media to find your customers. It sounds good, and so it is, at least in theory. But in practice, it is often too many, and you may be one of them, that social media marketing is a great frustration. Many people spend a lot of time on it, but do not get the results they want. But it doesn't have to be that way! Using social…
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Mar
17
2020

Different Social Media Platforms: Pros and Cons

Influencer Marketing
Different social channels often have different functions and meet different goals. Some are suitable or popular for young people while others are too professional. There are many benefits to marketing on social media, but it can be difficult to choose the right one among the many options. Finding the right channel that suits the right company can be challenging as some platforms fit certain audiences better than others. A lot of companies usually run the shotgun setting as they try to be active on all platforms. This rarely succeeds. If you do not have a large marketing team behind your…
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Mar
15
2020
What is Digital Marketing? And How to Get Started!

What is Digital Marketing? And How to Get Started!

Growth Strategies, Marketing, Social Media
What is digital marketing and how do you get started? Digital marketing is a strategy that consists of a mix of content marketing, SEO, video, SEM, PPC (paid advertising), social media etc. and is used to achieve a company's goals. With digital marketing, your company has the opportunity to create more business, build a brand, work with employee branding and much more. In essence, this is about the same strategy as most of being able to endure and evaluate and optimize. Getting started with your own digital marketing doesn't have to be a gigantic project as it can easily be…
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Mar
15
2020
How to Build a Successful Social Media Strategy

How to Build a Successful Social Media Strategy

Social Media
Guide: Building a successful social media strategy Creating a successful social media strategy should be easy. You tweet, share photos on Instagram and update the status on Facebook. Most of us are regular users of these tools in our privacy. Therefore, many people believe that it takes just a few minutes of work per day to create a successful social media strategy. It's not that simple, unfortunately. If you want to increase awareness of your brand, you need more than a few posts per day. Social media is more than just a marketing tool. These can be used in many…
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Mar
15
2020
B2B Marketing on social media – Tips and Tricks

B2B Marketing on social media – Tips and Tricks

Social Media
Facebook founder Mark Zuckerberg announced that we will continue to see drastically less content created by companies in our news feeds a few years back. The reactions of marketing experts were that the organic distribution of content on Facebook is dead. But what does it look like on other platforms? And does that mean you should focus on advertising alone instead of organic distribution this year? This blog post answers these questions! By this year, a fine-tuned social media strategy is a must, most companies already have a large amount of relevant data to use and the competition for attention…
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Mar
15
2020
10 Effective Social Media Marketing Tips

10 Effective Social Media Marketing Tips

Social Media
10 tips on social media Using social media to communicate with key audiences is a matter of course for most companies and organizations. A well-thought-out strategy helps you create commitment and strengthen relationships. Dare to prioritize Invest your resources on one or a few channels that are especially important for your target groups. Rather engage in a selected channel rather than half-heartedly in several. Determine the purpose Define a clear purpose for each channel and clarify which target groups you want to reach with which messages. Without purpose and meaning, your communication risks becoming messy and bland. Audience customize the…
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Mar
15
2020
Common Digital Marketing Mistakes And How to Avoid them

Common Digital Marketing Mistakes And How to Avoid them

Growth Strategies, Marketing, Social Media
Despite the fact that all companies are fighting their own struggles and have their own problems, they still start to see the connection between the problems in marketing fairly quickly. Therefore, today we will share the most common mistakes companies tend to make in digital marketing. Of course, also tips on how to solve these problems. 1. You have no clear and achievable goal for your marketing Sales must go up and the solution is marketing - does that sound familiar? The first mistake many big companies make is that they do not set a clear, achievable and, above all,…
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Mar
15
2020
How Social Media Affects Consumer Behavior

How Social Media Affects Consumer Behavior

Social Media
Do not write anything online that you would not have put on a large sign with your face on. " Today, distance is no longer an excuse for lack of customer communication, with social services such as Facebook, Instagram, Snapchat, Twitter and LinkedIn expecting consumers to be able to easily contact their suppliers. However, it is important to understand that different types of messages in different channels affect the customer in different ways through the buying press and it is important for every company to have a clear strategy for which channels and messages to work with, and why. For most…
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