Month: March 2020

Mar
21
2020
How to Choose the Right Influencers

How to Choose the Right Influencers

Influencer Marketing
Choosing the right influencers for your campaigns can be difficult, and is often considered a jungle. However, it does not have to be as difficult as you think it can be, it is enough to first decide what you are looking for and who you want to reach. Feel free to follow this guide to help you find the right influencer, whether for bloggers, Instagram, YouTube or podcasts. Decide what you are looking for The three most common points when working with influencers in the long term are to build brand, increase sales and search engine optimization (SEO). You build…
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Mar
21
2020
Why is Influencer Marketing Important?

Why is Influencer Marketing Important?

Influencer Marketing
It is no news that we are bombarded daily with thousands of advertisements and advertisements where companies want us to buy their services and products. To get away, we mark the mailbox with "No advertising please!", We install adblockers and we change channels or pick up our phone when it is advertising break on TV. For companies, this behavior is of course a growing problem - how should they reach us consumers? Influencer Marketing may seem like a new phenomenon that is just one of a number of trends we have been able to see in marketing. But if we…
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Mar
20
2020
Why You Shouldn’t Only Look at Reach as a Metric in Influencer Marketing

Why You Shouldn’t Only Look at Reach as a Metric in Influencer Marketing

Influencer Marketing, Social Media
It is important to have a clear goal with what you want to achieve when it comes to influencer marketing. A common mistake many people make is choosing influencers based solely on the size of the profile. The first question you as a company should ask yourself is whether the campaign should only run for example conversion or if you just want to create brand awareness? Or is it important to actually include both parameters? If you as a company want to reach out with a message, the most important thing can be that the profile actually represents the values…
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Mar
20
2020
14 Tools to Measure ROI of Instagram Influencer Marketing

14 Tools to Measure ROI of Instagram Influencer Marketing

Influencer Marketing
A big problem with Instagram is that you have to rely on their data to evaluate the collaboration with influencers. Because of this, several people and companies have developed their own analytics tools for Instagram, so you can measure the effect with their influencer collaborations. Instagram has the Instagram Insights feature, but they have limited the transparency of anyone who has a business account. You can then use the Instagram Business Profile to get statistics, but you still do not know what Instagram (or Facebook who owns Instagram) delivers data to you when you do not have access to first-party…
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Mar
19
2020
Is Being A Social Media Influencer A Real Career?

Is Being A Social Media Influencer A Real Career?

Social Media
Social media continues to increase in popularity and number of users at a furious pace. Billions of people around the world use social media every day. Thanks to this, the doors are now open to a whole new industry where you can, for example, work full time with posting pictures on Instagram. But how do you make money on your accounts on social media? What is an Influencer? And who is getting these new jobs? What really makes an influencer? First things first, influencers. This describes the profession quite well. You can call yourself an influencer, there are no limits…
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Mar
19
2020
10 Tips to Generate Better Results With Social Media

10 Tips to Generate Better Results With Social Media

Influencer Marketing, Social Media
Social media has become the new main medium for marketing. Larger reach than TV and outdoors, more dot-proof than addressed direct advertising, ridiculously more opportunities to test, measure and analyze than print and more engaging and democratic than all other media channels together. Facebook has grown into a global media monster who eats traditional media houses for breakfast. In fact, several media houses around the world today are resellers to both Facebook and Google. In other words, it's no wonder that advertisers are focusing more and more of their marketing efforts on the social media channels. Those who do well…
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Mar
19
2020
Why Should Your Business Use Social Media?

Why Should Your Business Use Social Media?

Social Media
Why use social media? As traditional methods of marketing to customers such as advertising or direct advertising become less and less effective, companies turn to social media to find and communicate with consumers and the people who influence them. Through the social media we can share our opinions, experiences and experiences anytime, anywhere. Social media is a great way to reach and engage potential customers. Companies need to be where current and prospective customers are to make themselves visible to them and create a long-term relationship, and customers are in the social media. For companies, social media can provide opportunities…
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Mar
18
2020
How to Increase Productivity and Security at the Same Time

How to Increase Productivity and Security at the Same Time

Growth Strategies
How to Increase Productivity and Security at the Same Time No matter what industry you are in, chances are you will always want your employees to work a little better. Whether they are completing their tasks faster or to a higher quality, there is always room for improvement. However, you need to make sure that an increase in productivity does not mean a decrease in security due to cut corners. Give the Right Tools Your first step in ensuring that your employees are able to complete their tasks is to ensure that they have the right tools for the job.…
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Mar
17
2020
7 Social Media Trends for 2020

7 Social Media Trends for 2020

Marketing, Social Media
The fact that it is important to have an active presence in social media is something most people agree with, but the question is how you should be active and what trends do I see for 2020? More marketers need to look at a longer perspective and do more of what works to get through the noise to their target audience. But as you may see, there is an abundance of content on social media and competition is very high. There is talk of “content overload” and it can be difficult for you to gain visibility. Standing out and being…
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Mar
17
2020
Content Marketing Ideas for Social Media Marketing

Content Marketing Ideas for Social Media Marketing

Marketing, Social Media
Hard to keep up the marketing in social media? You're not alone - many e-merchants start up accounts, which then "slumber". We have therefore made a list of different types of content, which you can pick up when the inspiration pushes. Let your purpose control the content Before we dive into the suggestions on content, we just want to remind you of the purpose you (hopefully) have set for each channel. It largely determines what type of content you should focus on. For example, if you have reach as a goal, your content needs to be relevant to many (which…
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