If you are in the E-Commerce business, you know how important marketing is. One of the best things all people in this business do is utilize the Google shopping feed in order to promote their products. But, there are other ways, as well. For example, Instagram is a powerful social media platform that can be used to promote your business and increase your brand’s visibility beyond what just using the Google shopping feed as a promotion tool would do for you.
It is a playground you definitely want to conquer. Here are some of the benefits of using Instagram for your social media marketing.
Create more visual posts
If you want your business to be seen (pun intended) on Instagram and get similar results to promoting on the Google shopping feed, you need more visual posts:
- Use high-quality images. Make sure your images are clear, well-lit and in focus. Avoid using blurry or pixelated images. Stick to a consistent theme of the photos. Choose a color scheme or theme that represents your brand and stick to it. This will help create a cohesive look for your Instagram feed.
- Do not skimp on captions. Your captions should be interesting and informative. Use hashtags to increase visibility and engagement. You also need to post regularly. Consistency is key on Instagram. Post regularly to keep your followers engaged and interested in your brand.
- Use Instagram Stories every now and then. Spamming your followers with more than a couple of posts during the week can be a bit suffocating. Instagram Stories are a great way to showcase behind-the-scenes content and give your followers a glimpse into your brand.
Work with Instagram big shots
Working with Instagram influencers can be a great way to promote your business and reach a wider audience than if you had just been using the Google shopping feed to advertise. By partnering with the bad boys and girls of Instagram who have a large following and a strong engagement rate, you can tap into their audience and promote your products or services to a highly targeted group of potential customers.
Influencers can help you build brand awareness, increase your social media following, and drive traffic to your website. They can also help you create high-quality content that showcases your products or services in a visually appealing way, just like it would be on the Google shopping feed. Influencers are often seen as trusted sources of information, and their followers are more likely to trust their recommendations than traditional advertising.