How Social Media Affects ECommerce

Implications of SEO & SMM in Business Growth

Search Engine Optimization (SEO) and the Social Media Marketing (SMM) have both become an integral part of marketing nowadays. Previously, there was a misconception that SEO is all about stuffing keywords on the content of your website & google will rank it. However, now such practices have become obsolete. With the advent of SMM, you can also see the revolution in SEO. After the incorporation of SMM strategies in everyday brand marketing, we notice a reasonable increase in the sales of brands.

In today’s world, if you want to make your business successful, you need to utilize & incorporate both SEO & SMM techniques fully. Let’s take a look at how businesses can use both these techniques to engage and attract more traffic and customers.

SEO 

SEO or search engine optimization of your brand’s website makes it easier for a search engine to find it. The easier finding your website becomes, the higher the traffic you get. Which, in turn, increases your customer base. One can readily make their website’s index higher by using the techniques of On-page & Off-page SEO.

On-Page SEO

On-page SEO refers to the optimization you do on your brand’s website. It can help in improving the ranking of your website. Still, there’s no guarantee that your website’s internal optimization can get you good rankings. On-page SEO optimization includes URL structuring, title tagging, heading optimization, ALT text for images, enhancing the page loading time, etc. Additionally, the internal linking of different onsite pages and optimization of page content is also a part of On-page SEO.    

Off-Page SEO 

Everything that you need to do to increase the index and ranking of your website is a part of Off-page SEO. Many people believe that off-page SEO only includes building links that connect your site to other sites. However, it is much more complicated than just that. Off-page SEO includes building backlinks, maintaining your presence on SNS as well as social bookmarking that involves getting Cheap and nice LinkedIn followers. Likewise, getting good reviews of your website on patent platforms like Yelp & Google+ are also part of Off-page SEO. The main purpose of Off-page SEO is to give google an insight into how other pages and websites perceive your website. The more the number of people talking about it or searching for it, the more value it will have in Google’s ranking.

SMM 

Just like SEO, Social media marketing also helps you in attaining a better presence on the Social Media Networks. You can effortlessly achieve this by doing SMO (Social Media Optimization) of your brand’s business pages and social media accounts. It may sound easy. However, maintaining the presence of your brand on social media is a hectic job. Because of such reasons, many business owners prefer to hire professionals for managing their social media marketing campaigns.  

Moreover, your existence and activity on social networks also play a major role in the ranking of your website. However, before you focus on building your SMM strategies, you must ensure that you properly build your business website. Because through SMM, you’ll drive more traffic to your business page, and if it is not properly built, you won’t be able to engage customers.

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