The entire concept of video marketing has slowly become one of the most important parts of any digital marketing method.
In fact, it has been shown that including a video on a landing page can increase conversion rates by up to 80%. That’s because videos are engaging and can help powerfully communicate your message. In this blog post, we will discuss the benefits of using video in your marketing campaigns and how you can get started!
Upping your marketing game with videography – How you can do it
Whether you are a business looking to improve its marketing strategy, or you are an individual that offers services, using videography as part of your marketing mix can really help you to step up your game. For instance, experts from Horizon Imaging say that a one-minute video can be worth as much as a whole marketing strategy. The reality is that the average person is exposed to over 100,000 words every day.
But our attention spans are getting shorter, and by the time you finish reading this sentence, around 25% of people will have already stopped. This means that in order to really capture someone’s attention, you need to offer them something that is both visually stimulating and easy to consume. This is where the video comes in.
An engaging way to communicate your message
A video is a great way to communicate your message in an engaging and visual way. And with platforms like YouTube, Vimeo, and Wistia, it’s easier than ever to host and share your videos. You can also embed your videos on your website or blog, or post them on social media sites like Facebook, Twitter, and LinkedIn.
Not only do videos help you to communicate your message more effectively, but they also offer a number of other benefits. However, when it comes to finding a way to spread your message, you might have some concerns about using video. For example, you might be worried about the cost or the time it takes to create a video. But don’t worry, there are plenty of ways to create high-quality videos without breaking the bank. Especially when you have so many platforms, and options available to you.
Help increase the conversion rate
As we mentioned earlier, one of the main benefits of using video in your marketing is that it can help increase your conversion rate. A conversion rate is the percentage of people who take the desired action after watching your video.
For example, if you have a video on your landing page, and 100 people watch it, but only two of them buy your product, then your conversion rate would be just two percent. But if you were to add a video to that same landing page and 500 people watched it, and four of them bought your product, then your conversion rate would be eight percent. As you can see, even a small increase in conversion rates can have a big impact on your business.
Videos can help you stand out from the competition
In today’s competitive landscape, it’s more important than ever to find ways to stand out from the crowd. And one way you can do that is by using video in your marketing. Videos can help you differentiate yourself from your competitors and make a lasting impression on your audience.
After all, people are more likely to remember a video they’ve seen than a piece of written content. And if you can get them to remember your video, then you’ve got a better chance of getting them to take the desired action. Most importantly, video can help you build trust with your audience. In fact, according to a recent study, 64% of people say that they are more likely to buy a product or service after watching a video about it.
They’re a great way to humanize your brand
People want to do business with other people, not faceless corporations. And one of the best ways to humanize your brand is by using video. Videos can help you tell your brand’s story and show your audience who you are as a company.
They can also help you build trust with your audience and make them feel more connected to your brand. Humanizing a brand can be a great way to differentiate yourself from your competitors and make a lasting impression on your audience. In addition, it will also increase the chances of them wanting to work with you.
Videos can improve SEO
If you want your website to rank higher in search engine results, then you need to focus on SEO. And one of the best ways to improve your SEO is by using video.
Videos can help you attract more visitors to your website and keep them there longer. They can also help you improve your click-through rate, which is another important ranking factor. In addition, videos can help you build backlinks to your website, which are basically like votes from other websites. Essentially, if you want your website to rank higher, you will have to incorporate many backlinks. Furthermore, videos can help you generate more social shares, which will also help improve your SEO.
Can be a great way to educate your audience
Whether you are looking to introduce your audience to specific products, or you want to teach them how to use your product, videos can be a great way to educate your audience. Videos are a great way to demonstrate how your product works or show people how to use it.
You can also use videos to show people the benefits of using your product. In addition, you can use videos to answer common questions that people have about your product. By providing this type of valuable content, you can build trust with your audience and make them more likely to do business with you.
As you can see, there are a lot of benefits to using video in your marketing. If you’re not already using video, then now is the time to start. And if you are using video, then make sure you are using it in the most effective way possible. So what are you waiting for? Start using video in your marketing today!