6 reasons to include influencers in your marketing: In recent years, influencers have become an increasingly common channel to use to create effective marketing for the company’s target group. Are you still hesitant and perhaps not completely convinced? Then we should tell why influencers are something for you and your marketing. Now we give you the reasons why you should use influencers to get more customers.
It is easy to believe that an influencer is a person who only takes selfies and puts up in their social media. But it’s really underestimating an influencer. Influencers are extremely skilled brand builders who, with hard work, have succeeded in creating a trusting relationship with a large crowd of followers. A crowd of followers who are many times your target group!
To sum up, an influencer is a person who is good at influencing and inspiring other people through their own brand. Many influencers today support themselves through their social media, where they collaborate with companies to increase awareness of their brands and products. So what are the reasons why you should use an influencer in your marketing?
1. A credible source -trusted individuals
Many of us listen to our friends’ recommendations when we face the choice to buy a new item or service. In fact, recommendations are one of the best ways for companies to get new loyal customers. To build trust and trust in a new customer as an entrepreneur often takes a long time, which cooperation with an influencer can facilitate because they already have a relationship with their followers.
Influencers have put down blood, sweat, tears and a lot of hard work to build their channels and have managed to win their followers’ confidence and heart. Through a collaboration, you as an entrepreneur can benefit from their developed relationships with their followers who in turn can give you more customers.
2. The right target audience
Taking the time to find the “right” influencer who has the same target group as you is extremely important. But the right match increases the chances and the chance of getting the maximum effect of your cooperation. With the right choice, you get direct contact with not only their target audience – but also your own. Now you can reach out, engage and influence your target group in a way that has not previously been possible on a larger scale.
3. Measurable engagement
Initially, influencers in marketing were focused on generating awareness of a company or brand, but the actual conversion was difficult to keep track of. But now you have the opportunity to get the coals of your conversions that you get through an influencer.
Now it is possible to tag in Instagram Stories, add purchase buttons directly in your flow that will keep you in mind on your ROI (Return on Investment). This makes it much easier for you as an entrepreneur to get a figure on engagement
and what your cooperation actually provides. Of course, you can also use a simple discount code!
4. Professionals on social media
Really succeeding in building your presence in social media and creating commitment among your followers requires a lot of time and effort. It’s also not easy to keep track of everything that happens in your own channels, while the development is fast with new functions and features in the social media. Here you have great help to use collaborations.
Influencers spend a great deal of their waking time on social media and have become professionals in investigating, creating content, publishing, tracking and having a dialogue with their followers. They know what works for their target audience and not. By working with them, you as an entrepreneur can establish a social presence and a relationship with your target group in a smart way that does not require too much effort.
5. Your competitors are already up and running!
In recent years, the number of companies using influencers in their marketing has increased significantly. Many established influencers have had a number of different collaborations and know exactly how to succeed in reaching out with the message to their followers. They have hard cocks on what goes home and not among their followers. Many companies are already busy using influencers in their marketing and perhaps your competitors are also. So why not get into the game and make sure you create new customer relationships too?
6. Priceless cooperation
A sought after influencers with a strong brand that drives a lot of traffic can cost a lot to cooperate with. But the visibility that the collaboration can generate and lead to can be invaluable as it enables more customers for you. If you think with the right person, in the right channel and with the right message, you can earn back the money – and in many cases, several times over.
Of course, there are both advantages and disadvantages to using influencers in your marketing. But it is clear that there is much to gain from successful cooperation and the trend seems to continue to grow. So, can it be worth trying to work with influencers even in your marketing?